Senior UX/UI Designer (Conversion & Product Experience Lead)

About Alpine Alpine Home Air is one of the largest direct-to-consumer HVAC companies in the U.S., with 20+ years of operational excellence and a highly sophisticated technical backend. We are now undertaking a complete transformation of our front-end experience , including a full website redesign, a next-generation System Selector tool, and a content-driven buyer education platform. We are looking for a Senior UX/UI Designer who can translate complex buyer journeys into elegant, high-converting digital experiences. What You Will Do Lead UX strategy, visual design, and interface systems across the entire Alpine website Design high-conversion landing pages for 100+ HVAC buyer intents Create the full UI and UX flow for our new System Selector tool (interactive guided buying experience) Build the Alpine design system (typography, components, responsive structure) Redesign mobile-first user journeys with clarity, trust, and calmness Collaborate closely with engineering, product, and leadership to deliver pixel-perfect implementation Contribute to brand identity refresh and visual storytelling across the site What You Bring 5+ years of experience designing complex consumer-facing products or e-commerce experiences A portfolio showing elegant UX systems, clean visual design, and conversion-focused thinking Ability to simplify complex decision flows into intuitive user journeys Strong visual taste and attention to detail Experience working directly with developers in a product environment Comfort with iterative design, prototyping, and data-informed decisions Nice-to-Have Experience designing guided decision tools or configurators Experience in home services, e-commerce, or marketplaces Familiarity with CRO principles Why This Role Matters Alpine’s next decade depends on transforming our customer-facing experience. Your work will directly reduce customer acquisition costs, increase trust, and shape the company’s front-end identity.