Senior User Acquisition Manager
About us Ruby Labs is a leading tech company that creates and operates innovative consumer products. We offer a diverse range of opportunities across the health, education, and entertainment industries. Our innovative teams are driving the future of consumer-led products, and we're always looking for passionate individuals to join us. Learn more about our story at: About the role We are looking for a Senior User Acquisition Manager to take full ownership of campaign execution, performance delivery, and budget management. This is a pure hands-on execution role - you own your campaigns from setup to results, with no hand-holding and no waiting for direction. You are expected to work directly inside ad accounts every day, independently launch and optimize campaigns, and make performance decisions autonomously. This role has a clear growth path to Lead or Head of User Acquisition as the team scales - the right candidate will have the opportunity to take on team leadership and strategic ownership over time. This is a high-impact, high-responsibility role . Results, efficiency, and ROI are the primary measures of success. Key Responsibilities Hands-On Performance Management Stay deeply involved in daily operations. Step into ad accounts at any moment to diagnose issues, optimize performance, launch campaigns, and scale results. Budget Ownership at Scale Manage and oversee $500K+ monthly advertising budgets across all networks , ensuring disciplined spend allocation, controlled scaling, and performance stability. Facebook as a Core Channel Be exceptionally strong in Facebook Ads or Google Ads, taking full responsibility for Facebook Ads as the primary acquisition channel. Analytics, Insights & Data-Driven Decisions Work deeply with performance data and analytics to identify insights, inefficiencies, and growth opportunities. Collaborate closely with the Analytics team to stay continuously informed about funnel performance, attribution, cohort behavior, and overall acquisition efficiency. Process & Reporting Maintain clear UA processes, reporting standards, and performance review cadences. Ensure full transparency and control over daily, weekly, and monthly results. Creative Ideation Process Work closely with Creative Managers to continuously source, test, and iterate creative ideas. Identify and scale top-performing creatives based on performance data. Operational Excellence Ensure disciplined execution across account structure, testing frameworks, scaling logic, and performance monitoring. KPI Ownership Take full responsibility for KPIs including CPA, ROI, volume, and spend efficiency. Results and outcomes are the primary measure of success. Qualifications Proven hands-on management of $750K+ monthly advertising budgets - personal ownership, not team total. Deep, practical expertise in Meta Ads , with full ownership of it as the primary acquisition channel. Strong Google Ads skills - UAC and search, with ability to run campaigns independently. Proven experience managing multiple paid acquisition sources beyond Meta and Google is a strong plus. Strong analytical mindset with the ability to work deeply with data to extract insights. Experience collaborating closely with Analytics teams to guide decision-making. Focused on high-ROI, efficient scaling - not just spend growth. Comfortable working directly inside ad accounts, not only at the reporting level. Structured, disciplined, and highly accountable. Able to operate effectively in a fast-paced, high-pressure environment . Fluent Russian language proficiency, with the ability to communicate clearly and professionally. Clear, direct communicator focused on results. Location Ruby Labs operates within the CET (Central European Time) zone. Applicants from any country are welcome to apply for the position as long as they are located within approximately ± 4 hours of CET. This ensures optimal collaboration and communication during working hours. Benefits Discover the perks of being part of our vibrant team! We offer: Remote Work Environment: Embrace the freedom to work from anywhere, anytime, promoting a healthy work-life balance. Unlimited PTO: Enjoy unlimited paid time off to recharge and prioritize your well-being, without counting days. Paid National Holidays: Celebrate and relax on national holidays with paid time off to unwind and recharge. Company-provided MacBook: Experience seamless productivity with top-notch Apple MacBooks provided to all employees who need them. Flexible Independent Contractor Agreement: Unlock the benefits of flexibility, autonomy, and entrepreneurial opportunities. Benefit from tax advantages, networking opportunities, reduced employment obligations, and the freedom to work from anywhere. Read more about it here: Be part of our fast-growing team and seize this excellent opportunity for personal and professional growth! Interview Process After submitting your application, we conduct a thorough review which typically takes 3 to 5 days, but may occasionally take longer due to the volume of applications received. If we see a potential fit, we proceed with the following steps: Recruiter Screening (40 minutes) Technical Interview (60 minutes) Final Interview (60 minutes) Life at Ruby Labs At Ruby Labs, we move fast, aim high, and expect the same from our team. We’re not here to play small—we’re here to build, grow, and win. That means we look for people who are ambitious, driven, and ready to give their best every single day. This is a place for individuals who thrive under pressure, embrace challenges, and see opportunity in every obstacle. If you’re hungry to achieve, motivated by impact, and want to grow at the speed of your own ambition, Ruby Labs offers the platform to make it happen. Here, effort is matched with reward. We recognize those who go all in and deliver results, and we create space for people who want more—more responsibility, more growth, and more success. #LI-Remote