Senior Strategist - Corporate Brand
About the position Responsibilities • Assess, provide input towards, evolve and define the firm's brand strategy and competitive positioning. • Develop and implement comprehensive brand strategies to support business objectives, increase brand awareness, and enhance brand equity. • Lead and participate on cross-functional teams to ensure seamless integration of the brand strategy with marketing campaigns, product development, and customer experience. • Conduct in-depth market research and competitor analysis to identify trends, challenges, and opportunities for brand growth. • Create compelling brand narratives and messaging frameworks that effectively communicate brand identity to key audiences. • Oversee the creation and execution of brand guidelines to ensure consistency across all communications and platforms. • Monitor and report on brand performance metrics, providing insights and strategic recommendations to optimize branding efforts. • Help to secure and plan brand-building events in partnership with the Events team and other colleagues. • Write and maintain 'About MFS' corporate content for various platforms such as mfs.com, corporate PowerPoint slides, RFP records, and boilerplate copy. • Develop and spearhead brand education and ambassador programs across the firm to improve brand consistency and alignment. • Oversee a comprehensive corporate partnerships/advocacy strategy to maximize the brand value of MFS' strategic industry partnerships. • Build a deep understanding of the industry landscape and determine key places for the brand to show up. • Maintain a solid understanding of industry trends, brand-related best practices, and client knowledge. Requirements • 8-12+ years of experience in brand management or related role in Marketing or Communications. • Bachelor's degree in Business, Marketing, Communications, or a related field. • Excellent verbal and written communication skills, with an ability to craft compelling narratives. • Exceptional understanding of brand strategy and positioning. • Highly skilled in analyzing competitive analysis and market research. • Ability to manage multiple projects and stakeholders simultaneously. • Passion for learning and staying on top of brand, marketing, and communications trends. • Strong ability to influence others and move toward a common vision or goal. • Extensive experience working with senior leaders and SMEs. Benefits • Generous time-off provided including 'Responsible time off' for many roles, paid company holidays when the US Stock Exchange is closed, plus paid volunteer time. • Up to 20 weeks of paid leave for new parents, back-up care program, dependent care flexible spending account, adoption assistance, generous caregiver leave. • Competitive medical, vision and dental plans, plus tax-free health savings accounts with company contributions. • Robust wellness webinars, employee assistance program, gym reimbursement through our medical plans, fitness center discounts and more. • Company-paid basic life insurance and short-term disability. • 401(k) savings plan, Defined Contribution plan- 15% of base salary invested into the Plan, competitive total compensation programs. Apply tot his job