Senior Shopify Developer (DTC / CRO-Focused) (Full Time Contractor)

Company Description:At Wellbeam Consumer Health, we are inspired by our consumer. We are creating the leading ecommerce-focused consumer wellness business, delivering value-added products that help people thrive. We’re focused on dramatically accelerating existing brands as well as adding select, new digitally-native consumer wellness brands.The current Wellbeam portfolio includes Eu Natural, a digitally-native provider of vitamin and mineral nutritional supplements; TruSkin, a leading skincare brand with a range of high quality, plant-powered products including the #1 best-selling facial serum on Amazon; and BioTRUST Nutrition, a fast-growing, leading eCommerce, nutrition brand with a portfolio of premium-quality, science-based products that focuses on making health living and health aging more accessible and enjoyable. Wellbeam is backed by American Pacific Group.Job Description:Role: Senior Shopify Developer (DTC / CRO-Focused)ObjectiveHire a senior, A-player Shopify developer to own our website experience end-to-end.Primary goal:Increase conversion rate and site performanceShip high-quality landing pages quicklySupport full website rebuild + ongoing experimentationThis role replaces the need for an external agency and brings execution in-house.Core Responsibilities1. Landing Page Development (Primary Focus)Build net-new landing pages from FigmaTranslate designs into pixel-perfect, responsive Shopify pagesImprove layouts, UX, and conversion during implementationCreate iterations / variants for testingExpectation:Fast turnaroundHigh qualityCRO-minded execution (not just design replication)2. Shopify Development (Full Ownership)Customize and extend Shopify theme (Liquid, JS, HTML/CSS)Build reusable sections and templatesImplement new functionality within Shopify architectureTroubleshoot bugs and fix issues quickly3. CRO & ExperimentationImplement A/B tests and landing page variationsIdentify opportunities to improve conversionOptimize funnels, PDPs, and landing experiences4. Site Performance & Technical QualityImprove site speed and Core Web VitalsEnsure clean, scalable, maintainable codeOptimize mobile experience5. Website Rebuild SupportContribute to full site refreshBuild new templates, structures, and componentsMaintain ongoing production while rebuild is in progressSuccess CriteriaLanding pages are shipped quickly and consistentlyDeveloper can build a net-new page in hours, not daysConversion rate improves over timeSite speed and performance improveMinimal need for oversight or hand-holdingActs as owner of the Shopify experienceRequirementsMust-Have5+ years Shopify development experienceStrong in:Shopify LiquidJavaScriptHTML/CSSTheme architecture and customizationExperience building DTC landing pagesStrong understanding of:UX/UICRO principlesMobile-first designCapabilities RequiredCan take Figma designs → production-ready pages quicklyCan improve layouts and flows independentlyBalances speed and qualityStrong async communication (Slack, minimal meetings)Nice-to-HaveA/B testing tools (Convert, VWO, etc.)Experience with page builders (Replo, Shogun)Subscription platforms (Recharge, Skio)Analytics setup (GA4, Meta Pixel)Technical SEO knowledgeExperience with $10M+ DTC brandsWorking ModelReports into: Founder / Growth teamWorks closely with: Design (Figma-based workflow)Communication: Slack, async-firstMinimal meetingsHigh ownership, fast execution environmentCandidate Profile (What We Actually Want)Senior-level operator (not junior / mid)Has worked on high-performing DTC brandsThinks in conversion, not just codeFast executor with strong judgmentCan operate independently without PM overheadWhat We Do NOT WantPure “ticket-taker” developersSlow, process-heavy agency-style devsPeople who only implement designs without thinkingAnyone without real CRO / DTC experienceCompensation & Structure$60K–$80K USDFull-time or contractorMust be North America-basedHiring NotesPrioritize candidates with real DTC examplesMust provide live Shopify sites or landing pagesCRO thinking is a key filter (not optional)Speed of execution is critical  Additional Information:Screening Question (Required)“Walk me through a landing page you built that improved conversion rate. What did you change and why?”

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