Senior SEO Specialist

About G2 - The CompanyWhen you join G2, you’re joining the team that helps businesses reach their peak potential by powering decisions and strategies with trusted insights from real software users.G2 is the world's largest and most trusted software marketplace. More than 100 million people annually — including employees at all Fortune 500 companies — use G2 to make smarter software decisions based on authentic peer reviews. Thousands of software and services companies of all sizes partner with G2 to build their reputation and grow their business — including Salesforce, HubSpot, Zoom, and Adobe. To learn more about where you go for software, visit www.g2.com and follow us on LinkedIn.As we continue on our growth journey, we are striving to be the most trusted data source in the age of AI for informing software buying decisions and go-to-market strategies. Does that sound exciting to you? Come join us as we try to reach our next PEAK!About G2 - Our People At G2, we have big goals, but we stay grounded in our PEAK (Performance + Entrepreneurship + Authenticity + Kindness) values. You’ll be part of a value-driven, growing global community that climbs PEAKs together. We cheer for each other’s successes, learn from our mistakes, and support and lean on one another during challenging times. With ambition and entrepreneurial spirit we push each other to take on challenging work, which will help us all to grow and learn.You will be part of a global, diverse team of smart, dedicated, and kind individuals - each with unique talents, aspirations, and life experiences. At the heart of our community and culture are our people-led ERGs, which celebrate and highlight the diverse identities of our global team. As an organization, we are intentional about our DEI and philanthropic work (like our G2 Gives program) because it encourages us all to be better people. About The RoleAs part of our world-class SEO team, your goal is to grow traffic and conversions on our marketplace and other sites. You will cover a broad range of SEO skills, from keyword research to technical optimization. This role requires a good technical understanding of the way search engines crawl, index, render, and rank websites. You should also bring good project management and communication skills to be successful.You will have the opportunity to develop your skills, learn how to navigate a fast-growing startup environment, and be part of a mighty team. This position is based in Bengaluru and requires in-office attendance for 2 days in a week.In This Role, You Will: Support the SEO team in developing and executing big bets for our marketplaceSupport G2 localization and drive increased global website trafficDrive the keyword strategy and content optimization on learn.g2.comIncrease organic traffic to our sitesCollaborate with the product and engineering teamsMentor and coach Jr. and SEO SpecialistsMinimum Qualifications:We realize applying for jobs can feel daunting at times. Even if you don’t check all the boxes in the job description, we encourage you to apply anyway. Conduct in-depth SEO data analysis using Excel and related tools to uncover insights and drive strategyCollaborate closely with development teams and data scientists to implement technical SEO recommendationsPossess a strong working knowledge of HTML, CSS, and JavaScript from an SEO perspectivePerform comprehensive keyword research and develop detailed keyword mapping strategiesLead competitive SEO analysis to benchmark performance and identify opportunities for growthUtilize tools such as Ahrefs, SEMrush, and STAT to monitor performance and guide decision-makingExecute technical SEO audits and provide actionable recommendations for site improvementsUnderstand and implement schema markup to enhance search engine visibilityOptimize internal linking structures, on-page content, and site speed for improved rankings and UXBring 4+ years of proven SEO experience with a strong track record of delivering measurable resultsDemonstrate excellent project and time management skills, with the ability to manage multiple prioritiesInfluence cross-functional teams and advocate for SEO best practices across the organizationCommunicate effectively with stakeholders through clear, concise written and verbal communicationPossess a strong personal brand and active presence in the SEO community, staying updated on trends and best practicesOur Commitment to Inclusivity and DiversityAt G2, we are committed to creating an inclusive and diverse environment where people of every background can thrive and feel welcome. We consider applicants without regard to race, color, creed, religion, national origin, genetic information, gender identity or expression, sexual orientation, pregnancy, age, or marital, veteran, or physical or mental disability status. Learn more about our commitments here. --For job applicants in California, the United Kingdom, and the European Union, please review this applicant privacy notice before applying to this job.How We Use AI Technology in Our Hiring ProcessG2 incorporates AI-powered technology to enhance our candidate evaluation process. These tools may assist with initial application screening, skills assessment analysis, and identifying candidates whose qualifications align with specific role requirements. While AI technology supports our recruitment workflow, all final hiring decisions remain under human oversight and judgment.Your Choice Matters: If you would prefer that your application be reviewed without AI assistance, you can opt out by entering your email address in the email entry field at the bottom of the Automated Processing Legal Notice. Choosing to opt out will not disadvantage your application in any way—we will ensure your materials receive a thorough manual review by our hiring team.For additional details about how we handle your information throughout the application process, please review G2's Applicant Privacy Notice.

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