Senior SEO Audit for B2B eCommerce (Site Architecture & Risk Mitigation) - Contract to Hire

Electricsolenoidvalves.com is a B2B ecommerce business selling technical industrial products, with solenoid valves as a core product category. The site is healthy and generating revenue today, but we are planning site architecture and UX changes as our catalog continues to grow. We’re looking for a senior SEO expert to perform an audit-first, defensive SEO review focused on preserving rankings, traffic, and revenue while structural improvements are made. This is not a growth SEO role and not an agency engagement. We are not looking for content creation, link building, or traffic “hacks.” The goal is clarity, safeguards, and risk prevention. Core Problem We’re Trying to Solve As we improve categories, filters, and product organization (especially within solenoid valves and related product families), we need to ensure that: • Existing ranking and revenue-driving URLs are preserved • Architecture changes don’t introduce duplication, cannibalization, or index bloat • Similar or overlapping product families don’t compete against each other in search • New products can be added cleanly without degrading SEO over time • We want an experienced SEO professional to pressure-test our structure and act as a guardrail during change. Scope of the SEO Audit • The audit should focus on defensive and structural SEO, including: • Full inventory of indexed, ranking, and revenue-driving URLs • Identification of SEO risk tied to architecture changes (categories vs filters) • Duplicate URLs, competing paths, and canonicalization issues • Index bloat or crawl inefficiencies caused by filters or navigation • Keyword cannibalization across similar solenoid valve types or product families • Guidance on when to use index / noindex / canonical rules • Validation that Google can clearly understand category → subcategory → product relationships • SEO considerations for adding new products without creating long-term structural debt We are especially concerned with not losing existing performance while making improvements. What We’re Looking For • Hands-on experience with ecommerce SEO audits, ideally for complex or technical catalogs • Experience supporting site restructures or migrations without traffic loss • Strong understanding of technical and structural SEO (not just content) • Comfortable giving clear opinions and pushing back on risky ideas Deliverables At minimum, we expect: • An SEO audit summary highlighting key risks and opportunities • A clearly defined list of protected URLs • Canonical, indexing, and duplication recommendations • Pre-change SEO checklist (what must be validated before changes go live) • Post-change validation checklist (what to monitor after release) • Prioritized recommendations, not a generic SEO report There may be an opportunity to extend the engagement to support ongoing monitoring or coordination as changes are implemented. Apply tot his job

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