Senior Search Specialist
Job title: Senior Search Specialist in Austin, TX at McGarrah Jessee
Company: McGarrah Jessee
Job description: McGarrah Jessee seeks a performance marketing manager who is both a creative thinker and passionate about the evolving media and technology landscape. This person will collaborate with all McGarrah Jessee disciplines to develop SEM solutions and be able to make recommendations with compelling logic and enthusiasm. This is a hands-on position managing the strategy, planning and execution across SEM marketing efforts. Experience managing SEM campaigns across multiple paid search channels and location-based services are a must, and retail experience is a plus. This role requires a strategic thinker with deep expertise in SEM platforms, a data-driven mindset, and a passion for delivering measurable results.Responsibilities:
Strategic development:
Serve as an expert and thought leader on SEM planning/buying best practices for the media department and the agency
Oversee the planning, development, purchase and execution of all Search based strategies, including Google, Microsoft, etc
Knowledge of how to architect effective search engine marketing (SEM)/pay-per-click (PPC) campaigns with direction from department leadership
Experience using Google Smart Bidding with automated bid strategies like tCPA, tROAS, Maximize Conversions and Maximize Conversion Value
Possess extensive understanding of the advertising industryâs infrastructure and systems, especially as they relate to performance marketing
Data analytics and reporting:
Collaborate with the analytics team to compile weekly performance reports
Utilize analytics tools (Google Ads, Adobe, etc.) to track, measure and report on key performance indicators
Knowledge of conversion tracking/pixels, Google Tag Manager and attribution models
Campaign execution and optimization:
Manage and optimize performance marketing campaigns across SEM platforms
Conduct in-depth analysis of campaign performance, leveraging data to make informed adjustments
Perform A/B testing and other optimization techniques to enhance campaign effectiveness
Work in coordination with clientsâ and the agencyâs media planning and account management departments
Ability to manage team efforts around paid search bid management using best-in-class match type strategies, campaign settings, demographic targeting, remarketing, custom audience lists and custom-built automation
Research keywords, analyze their relevance and perform competitive analysis
Recommend landing page strategies and consult on landing page planning and optimizations
Team leadership:
Develop strong vendor partnerships with key partners in the marketplace
Provide written POVs
Act as a mentor for professional growth within the media team
Budget management:
Manage budgets, IOs and invoice reconciliation
Project budget levels and/or budget needs based on client goals
Requirements:
5+ years of experience in SEM and digital media planning/buying
Large-scale paid search management experience required ($50M+ annual budget management)
Strong experience in running Google channels and understanding best practices to deliver growth across Search, Performance Max, Shopping, UAC
Experience with Apple Search, Retail Media Networks and Affiliates is a plus
Strong understanding of media attribution inclusive of privacy challenges and technical initiatives
Familiarity with web analytics tools, such as Adobe Analytics, Placer.ai and Google Analytics
Important Qualifications:
Motivated, proactive self-starter with meticulous attention to detail
Experience with working autonomously on independent projects and proactively engaging team members to get support when needed
A successful track record of supervising and developing direct reports
Strong analytical and math skills
Exceptional oral, written and presentation skills, with experience in building decks and presentations rooted in data insights to highlight key takeaways and guide optimizations
This is a remote position.
Expected salary:
Location: Austin, TX
Apply for the job now!
Apply Now
Company: McGarrah Jessee
Job description: McGarrah Jessee seeks a performance marketing manager who is both a creative thinker and passionate about the evolving media and technology landscape. This person will collaborate with all McGarrah Jessee disciplines to develop SEM solutions and be able to make recommendations with compelling logic and enthusiasm. This is a hands-on position managing the strategy, planning and execution across SEM marketing efforts. Experience managing SEM campaigns across multiple paid search channels and location-based services are a must, and retail experience is a plus. This role requires a strategic thinker with deep expertise in SEM platforms, a data-driven mindset, and a passion for delivering measurable results.Responsibilities:
Strategic development:
Serve as an expert and thought leader on SEM planning/buying best practices for the media department and the agency
Oversee the planning, development, purchase and execution of all Search based strategies, including Google, Microsoft, etc
Knowledge of how to architect effective search engine marketing (SEM)/pay-per-click (PPC) campaigns with direction from department leadership
Experience using Google Smart Bidding with automated bid strategies like tCPA, tROAS, Maximize Conversions and Maximize Conversion Value
Possess extensive understanding of the advertising industryâs infrastructure and systems, especially as they relate to performance marketing
Data analytics and reporting:
Collaborate with the analytics team to compile weekly performance reports
Utilize analytics tools (Google Ads, Adobe, etc.) to track, measure and report on key performance indicators
Knowledge of conversion tracking/pixels, Google Tag Manager and attribution models
Campaign execution and optimization:
Manage and optimize performance marketing campaigns across SEM platforms
Conduct in-depth analysis of campaign performance, leveraging data to make informed adjustments
Perform A/B testing and other optimization techniques to enhance campaign effectiveness
Work in coordination with clientsâ and the agencyâs media planning and account management departments
Ability to manage team efforts around paid search bid management using best-in-class match type strategies, campaign settings, demographic targeting, remarketing, custom audience lists and custom-built automation
Research keywords, analyze their relevance and perform competitive analysis
Recommend landing page strategies and consult on landing page planning and optimizations
Team leadership:
Develop strong vendor partnerships with key partners in the marketplace
Provide written POVs
Act as a mentor for professional growth within the media team
Budget management:
Manage budgets, IOs and invoice reconciliation
Project budget levels and/or budget needs based on client goals
Requirements:
5+ years of experience in SEM and digital media planning/buying
Large-scale paid search management experience required ($50M+ annual budget management)
Strong experience in running Google channels and understanding best practices to deliver growth across Search, Performance Max, Shopping, UAC
Experience with Apple Search, Retail Media Networks and Affiliates is a plus
Strong understanding of media attribution inclusive of privacy challenges and technical initiatives
Familiarity with web analytics tools, such as Adobe Analytics, Placer.ai and Google Analytics
Important Qualifications:
Motivated, proactive self-starter with meticulous attention to detail
Experience with working autonomously on independent projects and proactively engaging team members to get support when needed
A successful track record of supervising and developing direct reports
Strong analytical and math skills
Exceptional oral, written and presentation skills, with experience in building decks and presentations rooted in data insights to highlight key takeaways and guide optimizations
This is a remote position.
Expected salary:
Location: Austin, TX
Apply for the job now!
Apply Now