Senior Product Manager (AI Growth) - Canada
At NerdWallet, we’re on a mission to bring clarity to all of life’s financial decisions and every great mission needs a team of exceptional Nerds. We’ve built an inclusive, flexible, and candid culture where you’re empowered to grow, take smart risks, and be unapologetically yourself (cape optional). Whether remote or in-office, we support how you thrive best. We invest in your well-being, development, and ability to make an impact because when one Nerd levels up, we all do.
This Senior Product Manager role is pivotal in shaping NerdWallet’s future by defining and owning the evolution of our on-site, AI-driven user journey. You will reimagine how consumers interact with our content, tools, and guidance, leading the strategy and execution of intelligent, personalized experiences. Your work will play a critical role in transforming how users navigate complex financial decisions—delivering greater clarity, confidence, and value at scale.
In this role, you’ll build and scale AI-powered features—from conversational interfaces to recommendation systems—that deepen engagement and deliver more relevant, actionable insights. You’ll combine strategic vision with hands-on execution, collaborating with cross-functional partners to integrate robust solutions that enhance our ecosystem. The ideal candidate has a strong background in fintech, consumer finance, or growth-focused product management. They bring proven success building AI-powered products and have a solid understanding of SEO. They thrive in fast-paced environments where experimentation and innovation drive measurable results. You’ll continuously monitor product performance metrics to optimize user engagement, conversion, and long-term value, ensuring that every enhancement moves both the customer and the business forward.
This role reports to the Director, Engineering for the SEO Team.
Where you can make an impact:
Own Product Strategy: Lead the end to end vision and roadmap, partnering with data, design, engineering and marketing to drive growth across organic funnels.
Accelerate Growth: Launch and optimize experiences that improve customer outcomes and scale the business.
Leverage Market Insights: Conduct thorough market analysis and user research to identify opportunities, inform strategy and guide product decisions.
Champion Consumer-Centric Innovation: Deeply understand consumer behaviors and needs to deliver personalized high-impact product experiences.
Drive Execution: Partner cross functionally to deliver new features and product enhancements on time and with measurable impact.
Optimize Performance: Use data, A/B testing and experimentation to improve engagement, conversion and retention.
Advocate for the Customer: Keep user needs and outcomes at the heart of every decision.
Mentor and Collaborate: Support junior PMs, fostering growth, inclusion and shared success.
Your experience:
5+ years in product management position, preferably within fintech, consumer finance, or a related domain
2+ years of experience in a senior level product management position
Experience leading the development and launch of AI-powered product features (e.g., conversational interfaces, recommendation systems, personalization) from concept to scale
Deep understanding of technical, on-page, and programmatic SEO, including how search algorithms influence content discovery and ranking
Understanding on how AI-driven experiences intersect with SEO (e.g., crawlability, indexation, and evolving search surfaces)
Proven success in managing and launching impactful product initiatives ideally within fintech
Experience scaling products in fast-growing businesses - balancing quick wins with long-term investments
Skilled in leveraging data analytics tools and methodologies to inform decision-making
Familiarity with A/B testing, user research techniques and data driven product development
Ability to work closely with engineering teams and technical workflows
Exceptional communication and collaboration skills, with the ability to influence both technical and non-technical stakeholders without direct authority
Where:
This is a remote position and a person can be located anywhere in Canada (with the exception of Quebec).
NerdWallet is proud to be a remote-first company! We believe great work can be done anywhere. No matter where you are based, NerdWallet offers benefits and perks to support the physical, financial, and emotional well being of you and your family.
What we offer:
Work Hard, Stay Balanced (Life’s a series of balancing acts, eh?)
Monthly Healthcare Stipend
Rejuvenation Policy – Vacation Time Off + You will receive the official public holidays in your province
Paid sabbatical for Nerds to recharge, gain knowledge and pursue their interests
Monthly Wellness Stipend, Wifi Stipend, and Cell Phone Stipend
Work from home equipment stipend
Have Some Fun! (Nerds are fun, too)
Nerd-led group initiatives – Employee Resource Groups for Parents, Diversity, and Inclusion, Women, LGBTQIA, and other communities
Hackathons and team events across all teams and departments
Company-wide events like NerdLove (employee appreciation) and our annual Charity Auction
Plan for your future (And when you retire on your island, remember the little people)
RRSP with a 4% match. Eligible one month after hire.
Financial wellness, guidance, and unlimited access to a Certified Financial Planner (CFP) through Northstar
NerdWallet is committed to pursuing and hiring a diverse workforce and is proud to be an equal opportunity employer. We prohibit discrimination and harassment on the basis of any characteristic protected by applicable federal, state, or local law, so all qualified applicants will receive consideration for employment.
#LI-Remote
#LI-5
Apply To This Job
This Senior Product Manager role is pivotal in shaping NerdWallet’s future by defining and owning the evolution of our on-site, AI-driven user journey. You will reimagine how consumers interact with our content, tools, and guidance, leading the strategy and execution of intelligent, personalized experiences. Your work will play a critical role in transforming how users navigate complex financial decisions—delivering greater clarity, confidence, and value at scale.
In this role, you’ll build and scale AI-powered features—from conversational interfaces to recommendation systems—that deepen engagement and deliver more relevant, actionable insights. You’ll combine strategic vision with hands-on execution, collaborating with cross-functional partners to integrate robust solutions that enhance our ecosystem. The ideal candidate has a strong background in fintech, consumer finance, or growth-focused product management. They bring proven success building AI-powered products and have a solid understanding of SEO. They thrive in fast-paced environments where experimentation and innovation drive measurable results. You’ll continuously monitor product performance metrics to optimize user engagement, conversion, and long-term value, ensuring that every enhancement moves both the customer and the business forward.
This role reports to the Director, Engineering for the SEO Team.
Where you can make an impact:
Own Product Strategy: Lead the end to end vision and roadmap, partnering with data, design, engineering and marketing to drive growth across organic funnels.
Accelerate Growth: Launch and optimize experiences that improve customer outcomes and scale the business.
Leverage Market Insights: Conduct thorough market analysis and user research to identify opportunities, inform strategy and guide product decisions.
Champion Consumer-Centric Innovation: Deeply understand consumer behaviors and needs to deliver personalized high-impact product experiences.
Drive Execution: Partner cross functionally to deliver new features and product enhancements on time and with measurable impact.
Optimize Performance: Use data, A/B testing and experimentation to improve engagement, conversion and retention.
Advocate for the Customer: Keep user needs and outcomes at the heart of every decision.
Mentor and Collaborate: Support junior PMs, fostering growth, inclusion and shared success.
Your experience:
5+ years in product management position, preferably within fintech, consumer finance, or a related domain
2+ years of experience in a senior level product management position
Experience leading the development and launch of AI-powered product features (e.g., conversational interfaces, recommendation systems, personalization) from concept to scale
Deep understanding of technical, on-page, and programmatic SEO, including how search algorithms influence content discovery and ranking
Understanding on how AI-driven experiences intersect with SEO (e.g., crawlability, indexation, and evolving search surfaces)
Proven success in managing and launching impactful product initiatives ideally within fintech
Experience scaling products in fast-growing businesses - balancing quick wins with long-term investments
Skilled in leveraging data analytics tools and methodologies to inform decision-making
Familiarity with A/B testing, user research techniques and data driven product development
Ability to work closely with engineering teams and technical workflows
Exceptional communication and collaboration skills, with the ability to influence both technical and non-technical stakeholders without direct authority
Where:
This is a remote position and a person can be located anywhere in Canada (with the exception of Quebec).
NerdWallet is proud to be a remote-first company! We believe great work can be done anywhere. No matter where you are based, NerdWallet offers benefits and perks to support the physical, financial, and emotional well being of you and your family.
What we offer:
Work Hard, Stay Balanced (Life’s a series of balancing acts, eh?)
Monthly Healthcare Stipend
Rejuvenation Policy – Vacation Time Off + You will receive the official public holidays in your province
Paid sabbatical for Nerds to recharge, gain knowledge and pursue their interests
Monthly Wellness Stipend, Wifi Stipend, and Cell Phone Stipend
Work from home equipment stipend
Have Some Fun! (Nerds are fun, too)
Nerd-led group initiatives – Employee Resource Groups for Parents, Diversity, and Inclusion, Women, LGBTQIA, and other communities
Hackathons and team events across all teams and departments
Company-wide events like NerdLove (employee appreciation) and our annual Charity Auction
Plan for your future (And when you retire on your island, remember the little people)
RRSP with a 4% match. Eligible one month after hire.
Financial wellness, guidance, and unlimited access to a Certified Financial Planner (CFP) through Northstar
NerdWallet is committed to pursuing and hiring a diverse workforce and is proud to be an equal opportunity employer. We prohibit discrimination and harassment on the basis of any characteristic protected by applicable federal, state, or local law, so all qualified applicants will receive consideration for employment.
#LI-Remote
#LI-5
Apply To This Job