Senior Performance Marketer

This role is for one of the Weekday's clientsMin Experience: 3 yearsJobType: full-timeThe Mission: Lead the development of a high-impact performance marketing function that not only optimizes spend but delivers predictable, revenue-driving pipeline growth.RequirementsWhat You’ll OwnAcquisition Strategy & Execution Design and manage full-funnel performance marketing campaigns — from awareness to conversion. Develop precision targeting strategies aligned with the ideal customer profile. Lead paid acquisition efforts across platforms such as Google Ads, LinkedIn, Meta, and explore high-potential emerging channels. Build detailed media plans, forecasts, and performance models for campaign execution. Collaborate with sales teams to align marketing efforts with business objectives and co-develop client strategies. Pipeline & Performance Metrics Focus on driving Sales Qualified Leads (SQLs), not just Marketing Qualified Leads (MQLs). Build and maintain reporting systems that reflect true impact and revenue contribution. Continuously test and iterate on creative, messaging, and channel performance to improve outcomes. Budget, Channel & Client Management Oversee paid media budgets with an emphasis on ROI, efficiency, and cost-per-acquisition. Identify winning campaigns for scale and eliminate underperforming efforts quickly. Forecast spend and anticipated returns across all paid marketing channels. Serve as a key point of contact for strategic client relationships—ensuring transparency, alignment, and value delivery. What You Bring 4–6 years of experience in B2B performance marketing, ideally within SaaS, services, or demand-generation agencies. Deep hands-on experience managing paid campaigns across search and social platforms. Proven ability to generate qualified pipeline and contribute to revenue growth. Experience partnering with sales and revenue teams for aligned execution. Strong understanding of attribution models, MarTech stacks, and analytics tools. Bonus If You Have Built or significantly scaled a performance marketing function from the ground up. Collaborated with RevOps or data teams to implement closed-loop reporting. Launched campaigns that positively influenced win rates or sales velocity. What to ExpectOwnership: Lead the charge on performance strategy and execution. Pace & Learning: Fast-moving, iterative, and feedback-rich environment. Influence: Work directly with GTM leadership and contribute to strategic decisions. Skills: B2B Marketing | Paid Search | Paid Social | ABM | Performance Strategy | Campaign Optimization | Demand Generation | GTM Alignment | AnalyticsOriginally posted on Himalayas

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