Senior Paid Media Strategist (Remote)
About Clients BlackboxClients Blackbox is a performance marketing agency that specializes in Meta advertising for Registered Investment Advisors. We help financial advisors grow their practices by generating qualified appointments with high-net-worth prospects. Our proven video sales letter methodology has generated over $45 billion in AUM pipeline for financial advisors across the country.We operate with a performance-first mindset. Our clients hire us to deliver qualified appointments at a specific cost per appointment, with target show rates and close rates that make the math work for their practice. When we hit these metrics, everyone wins. We're going through a massive growth period and looking for a Senior Paid Media Strategist who owns their accounts end to end.The OpportunityThis is not an execution-only role. You will own a portfolio of client accounts, running bi-weekly calls, managing campaign performance, writing ad copy, and being the primary point of contact for your clients. You are the strategist and the doer. If you want to hide behind a project manager and just push buttons in Ads Manager, this is not the role for you.You'll report to the Associate Director of Operations and have direct responsibility for client retention and results.Role and ResponsibilitiesClient OwnershipOwn client accounts and serve as the primary point of contactRun bi-weekly client calls to review performance, discuss strategy, and align on next stepsSend bi-weekly performance reports 24 hours before scheduled callsBuild trust and relationships that drive renewals and referralsPaid Media ExecutionBuild, launch, and optimize Meta advertising campaigns focused on lead generation and appointment bookingManage campaign budgets, audience targeting, bid strategies, and creative testingMonitor daily performance and make adjustments to hit cost per appointment targetsTroubleshoot underperforming campaigns and develop intervention strategiesCopy and Creative StrategyWrite ad copy and video sales letter scripts for financial services audiencesDevelop hooks, angles, and messaging variations for testingCollaborate with video editors on creative productionUse AI tools to accelerate copywriting while maintaining qualityTechnical SetupSet up tracking, pixels, and conversion eventsConfigure Calendly integrations, Zapier automations, and lead routingTroubleshoot technical issues between ad platforms and client systems