**Senior Meta & TikTok Growth Strategist – Full-Funnel Paid Social Architect**

Join arenaflex, a fast-scaling, science-backed Direct-to-Consumer (DTC) brand operating across Europe and the US, as we revolutionize the wellness space with innovative solutions. Backed by a recent Series A funding, we combine nature, science, and performance marketing to drive real growth and profitability. **About arenaflex** arenaflex is a dynamic and ambitious company that thrives on bold creative, rapid testing, and full-funnel systems designed for long-term success. We operate with a clear focus on customer value and a commitment to excellence in every aspect of our business. Our growth strategy is driven by a passionate team of experts who are dedicated to solving real problems and making a meaningful impact in the wellness space. **The Role: Senior Paid Social Strategist (Meta & TikTok)** We're seeking a top-performing paid-social strategist to lead performance across Meta (Facebook & Instagram) and TikTok Ads, spanning five ad accounts. This is a full-time position that requires your undivided attention, with no other active clients. You will work closely with our in-house growth, creative, and CRO teams, and be deeply embedded in the company's scaling engine. **What You Will Do** As a Senior Paid Social Strategist, you will be responsible for: * Leading paid-social acquisition strategy and execution across Meta and TikTok (prospecting, remarketing, catalog/dynamic ads, Spark/UGC collaborations, and more). * Architecting and iterating advanced full-funnel systems, leveraging UGC, in-house high production, advertorials, comparison pages, and high-intent landing pages. * Scaling TikTok as a core acquisition channel, managing creative angles, audience testing, sequencing, and performance; working directly with our in-house video team to define briefs and iterate on winning hooks. * Designing robust account structures (CBO vs ABO, Advantage+ vs manual, campaign clustering by funnel stage, geo, or product) that allow for rapid, disciplined experimentation. * Building and scaling high-budget systems (≥ €500 K / mo) for both broad-reach and niche-interest segments, balancing efficiency with volume. * Analyzing performance at a deep level, from thumb-stop ratio to 28-day blended MER, and translating insights into decisive growth actions. * Collaborating across teams to ensure paid social supports every customer touchpoint (email, organic, CRO, retention, affiliate, search). **What We Are Looking For** We're seeking a highly experienced and skilled individual with: * 4+ years of owning and scaling a single brand with ≥ €500 K per month in combined Meta & TikTok ad spend. * Mastery of Meta Ads Manager and TikTok Ads Manager, plus deep knowledge of pixel/server-side tracking (CAPI, Events API). * A proven record of systematic TikTok scaling, beyond views, into CAC-positive acquisition, with clear audience logic and creative sequencing. * Demonstrated ability to engineer bullet-proof account structures that maximize data consolidation while preserving test velocity. * Experience building full-funnel strategies. * Huge plus if you have hair growth, skincare, or supplement experience and understand the trust & credibility levers that drive long-term conversion. * A hacky and system-oriented approach, building acquisition machines from scratch, not copying best-practice playbooks. * A creative-strategist mindset, able to brief, critique, and iterate on videos, hooks, and ad-level storytelling with ease. * Extremely organized, data-focused, and thriving in fast-moving environments. * Preferably based in or overlapping with European time zones. **Apply If You…** * Are ready to fully commit to one team and own the entire paid-social channel. * Understand how to guide users from first swipe to final conversion across multiple platforms. * Love to build things that last – systems that compound and creatives that scale, not just platform optimizations. * Want to work in a high-performance, no-nonsense team focused on real outcomes. **How to Apply** Please include: * A short paragraph describing a complex funnel or scaling project you led on Meta and/or TikTok. * A portfolio or summary of the accounts, budgets, and strategies you have managed. * Your availability and current time zone. **Why Join arenaflex?** * Work with a dynamic and ambitious team that's passionate about solving real problems in the wellness space. * Be part of a company that's committed to excellence in every aspect of our business. * Enjoy a fast-paced and challenging environment that's perfect for growth and development. * Have access to cutting-edge tools and technologies that will help you succeed. * Receive competitive compensation and benefits that reflect your value to the team. **Join arenaflex Today!** If you're a top-performing paid-social strategist looking for a new challenge, apply now to join our team and help drive growth and profitability at arenaflex. Apply for this job