Senior MedSpa Growth Strategist for Meta Ads and GoHighLevel. White Label Partner. - Contract to Hire

Remote Full-time
This role covers both strategy and execution during the trial period. You are expected to think like a growth operator, not a task executor.

Engagement Structure

Initial 1.5 month paid trial

Extension to 3 months based on performance and clarity of impact

Month to month continuation after if performance is strong

Lead Generation and Revenue Strategy

Own strategic oversight of all lead generation and appointment generation efforts

Advise on offer positioning, service prioritization, and pricing angles to maximize revenue per booked appointment

Identify which services should be pushed at launch versus delayed

Optimize for booked appointments, show up rate, and revenue quality, not leads volume

Paid Ads Setup and Execution

Execute and advise on Meta ad account setup, business manager structure, pixels, domains, verification, and compliance

Build and manage campaign structure suitable for a new or early stage MedSpa

Make clear decisions on lead forms versus landing pages and budget allocation

Actively manage and optimize campaigns during the trial period

Diagnose performance issues and adjust quickly

Creative Direction and Ad Messaging

Lead creative strategy for paid ads

Provide scripts, hooks, angles, talking points, and examples

Guide the client team on what to film and how to frame offers

Continuously refine messaging based on performance data

Funnels and Conversion Systems

Advise and execute on funnel strategy for lead capture and booking

Execute funnel creation where required

Advise on funnel structure, flow logic, and conversion optimization

I will handle admin level execution and deeper technical builds when needed

CRM and Appointment Flow Advisory

Advise on how leads should flow into the CRM and booking system

Recommend follow up structure, timing, and appointment setting logic

Align ads, funnels, and follow up into one cohesive system

Experience Requirements

Proven experience working with high level or luxury MedSpas

Understanding of premium patient expectations, compliance, and brand positioning

Experience optimizing for high value services, not discount driven volume

Ability to operate with minimal direction and high accountability

This role requires strong opinions, clear recommendations, and comfort being responsible for outcomes.

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