Senior Marketing Research Analyst
About the position Responsibilities • Personalization Support & Execution Assist in implementing personalized experiences using Adobe Target and Journey Optimizer across digital channels. • Support the creation and optimization of marketing journeys based on real-time data and customer attributes. • Customer Segmentation & Profile Management Help maintain and update customer profiles using Adobe Real-Time CDP. • Assist in audience segmentation using behavioral and demographic data to support targeted campaigns. • Campaign Development & Coordination Support the development, QA, and optimization of multi-channel campaigns aimed at increasing customer engagement. • Work closely with content, design, and analytics teams to ensure campaign consistency. • Customer Journey Analysis Collaborate on analyzing customer behavior and journeys to identify areas of friction or opportunity. • Contribute ideas for new personalization or segmentation strategies to enhance performance. • Technical Coordination & Tagging Support tag implementation and troubleshooting in collaboration with engineering and analytics teams. • Help ensure Adobe tags and data layers are appropriately configured for campaign targeting and performance measurement. Requirements • Must have solid experience with Adobe Real-Time CDP, Adobe Target, and/or Adobe Journey Optimizer. • Foundational understanding of customer data platforms (CDPs) and personalization principles. • Exposure to email marketing, on-site targeting, or mobile messaging platforms. • Experience supporting A/B or multivariate testing initiatives. • Awareness of data privacy regulations (e.g., GDPR, CCPA). • Strong organizational and problem-solving skills. • Ability to work collaboratively with cross-functional teams. Nice-to-haves • Adobe certifications (or interest in pursuing them), such as Adobe Certified Expert – Target or Real-Time CDP-preferred. • Exposure to HTML/CSS, JavaScript, or tag management systems like Adobe Launch-preferred. • Experience in industries like eCommerce, financial services, or other data-rich environments-preferred. Benefits • Health coverage for medical, dental, vision • 401(K) saving plan with company match AND Pension • Tuition assistance • PTO for community volunteer programs • Wellness program • Employee discounts Apply tot his job