Senior Marketing Operations Manager
At OneSpan, we specialize in digital identity and anti-fraud solutions that create exceptional and secure experiences.
OneSpan is seeking a highly strategic and hands-on Senior Manager, Marketing Operations to support and scale our global go-to-market infrastructure across Digital Agreements and Security business lines. This role will be responsible for owning critical marketing and revenue operations systems, lead management architecture, routing frameworks, enrichment processes, conversational marketing operations, and scoring methodologies that directly impact pipeline generation and sales efficiency.
This position sits at the intersection of Marketing, Sales, Revenue Operations, and Business Systems, serving as a key operational leader responsible for optimizing lead flow, improving data quality, accelerating speed-to-lead, and enhancing overall GTM execution.
The ideal candidate combines deep technical expertise across the modern MarTech stack with strong analytical thinking, process optimization experience, and the ability to operate cross-functionally in a fast-paced B2B SaaS environment.
Marketing & Revenue Operations Ownership
Own and optimize global lead, contact, and account lifecycle processes across Salesforce, Marketo, LeanData, RingLead, Qualified, and ZoomInfo
Manage and enhance lead routing, account matching, assignment logic, and territory alignment frameworks
Partner with Sales leadership, Demand Generation, and Sales teams to improve pipeline velocity and lead conversion performance
Support GTM scalability through automation, governance, and process standardization initiatives
Lead Management & Routing
Own LeanData routing graphs and lead/account matching logic across global sales teams
Maintain and optimize lead-to-account matching, deduplication, and enrichment workflows
Continuously improve speed-to-lead processes and inbound lead qualification frameworks
Support account segmentation and ICP-based routing strategies
Data Quality & Enrichment
Manage RingLead enrichment workflows, account tagging, normalization, and data governance initiatives
Oversee ZoomInfo integrations and enrichment processes within Salesforce and Marketo
Monitor and improve data hygiene, completeness, and account/contact integrity
Partner with IT on data architecture and system integrations
Conversational Marketing & Engagement Operations
Own operational administration and optimization of Qualified Chat, Drift Email, and conversational marketing workflows
Support chatbot routing, engagement logic, meeting booking workflows, and SDR handoff processes
Optimize buyer engagement experiences across web and inbound channels
Scoring & Funnel Optimization
Manage lead and contact scoring models aligned to buying intent, engagement signals, ICP fit, and funnel stages
Partner with Marketing and Reveneu Ops leadership to refine MQL qualification criteria and conversion optimization strategies
Analyze funnel performance and identify opportunities to improve lead quality and sales acceptance
Reporting & Analytics
Support operational reporting and KPI visibility across marketing funnel performance, routing efficiency, conversion rates, and engagement metrics
Partner with BI and IT teams on dashboards and operational analytics
Assist with BI reporting validation, troubleshooting data discrepancies, and validating operational reporting outputs across Salesforce, Marketo, and integrated GTM systems
Identify trends, gaps, and optimization opportunities through data analysis
Qualifications
6+ years of experience in Marketing Operations, Revenue Operations, or GTM Systems within a B2B SaaS or technology organization
Deep hands-on expertise with Salesforce and Marketo
Experience building and managing lead routing frameworks, scoring models, and enrichment workflows
Strong understanding of lead lifecycle management, funnel operations, attribution, and GTM processes
Experience partnering cross-functionally with Marketing, Sales, SDRs, Product Marketing, and IT
Analytical mindset with strong troubleshooting and process optimization capabilities
Excellent communication and stakeholder management skills
Ability to balance strategic initiatives with hands-on operational execution
Strong experience administering and optimizing:
LeanData
RingLead
Salesforce
Salesloft
Marketo
Qualified Chat
ZoomInfo
Drift Email or similar conversational engagement tools
Preferred Qualifications
SQL knowledge and experience working with BI/reporting validation processes strongly preferred
Ability to troubleshoot data discrepancies and validate reporting outputs across integrated systems
Familiarity with Tableau, BI/reporting tools, or data warehouse environments
Experience supporting both inbound and outbound GTM motions
Familiarity with attribution modeling and account-based marketing frameworks
Experience working in global B2B enterprise software organizations
Why Join OneSpan
This role offers the opportunity to directly influence the scalability and effectiveness of OneSpan’s global revenue engine. You will play a critical role in shaping operational strategy, optimizing GTM infrastructure, and driving measurable business impact across Marketing and Sales.
Salary: $150,000 - $170,000 (depending on experience and qualifications)
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Apply To This Job
OneSpan is seeking a highly strategic and hands-on Senior Manager, Marketing Operations to support and scale our global go-to-market infrastructure across Digital Agreements and Security business lines. This role will be responsible for owning critical marketing and revenue operations systems, lead management architecture, routing frameworks, enrichment processes, conversational marketing operations, and scoring methodologies that directly impact pipeline generation and sales efficiency.
This position sits at the intersection of Marketing, Sales, Revenue Operations, and Business Systems, serving as a key operational leader responsible for optimizing lead flow, improving data quality, accelerating speed-to-lead, and enhancing overall GTM execution.
The ideal candidate combines deep technical expertise across the modern MarTech stack with strong analytical thinking, process optimization experience, and the ability to operate cross-functionally in a fast-paced B2B SaaS environment.
Marketing & Revenue Operations Ownership
Own and optimize global lead, contact, and account lifecycle processes across Salesforce, Marketo, LeanData, RingLead, Qualified, and ZoomInfo
Manage and enhance lead routing, account matching, assignment logic, and territory alignment frameworks
Partner with Sales leadership, Demand Generation, and Sales teams to improve pipeline velocity and lead conversion performance
Support GTM scalability through automation, governance, and process standardization initiatives
Lead Management & Routing
Own LeanData routing graphs and lead/account matching logic across global sales teams
Maintain and optimize lead-to-account matching, deduplication, and enrichment workflows
Continuously improve speed-to-lead processes and inbound lead qualification frameworks
Support account segmentation and ICP-based routing strategies
Data Quality & Enrichment
Manage RingLead enrichment workflows, account tagging, normalization, and data governance initiatives
Oversee ZoomInfo integrations and enrichment processes within Salesforce and Marketo
Monitor and improve data hygiene, completeness, and account/contact integrity
Partner with IT on data architecture and system integrations
Conversational Marketing & Engagement Operations
Own operational administration and optimization of Qualified Chat, Drift Email, and conversational marketing workflows
Support chatbot routing, engagement logic, meeting booking workflows, and SDR handoff processes
Optimize buyer engagement experiences across web and inbound channels
Scoring & Funnel Optimization
Manage lead and contact scoring models aligned to buying intent, engagement signals, ICP fit, and funnel stages
Partner with Marketing and Reveneu Ops leadership to refine MQL qualification criteria and conversion optimization strategies
Analyze funnel performance and identify opportunities to improve lead quality and sales acceptance
Reporting & Analytics
Support operational reporting and KPI visibility across marketing funnel performance, routing efficiency, conversion rates, and engagement metrics
Partner with BI and IT teams on dashboards and operational analytics
Assist with BI reporting validation, troubleshooting data discrepancies, and validating operational reporting outputs across Salesforce, Marketo, and integrated GTM systems
Identify trends, gaps, and optimization opportunities through data analysis
Qualifications
6+ years of experience in Marketing Operations, Revenue Operations, or GTM Systems within a B2B SaaS or technology organization
Deep hands-on expertise with Salesforce and Marketo
Experience building and managing lead routing frameworks, scoring models, and enrichment workflows
Strong understanding of lead lifecycle management, funnel operations, attribution, and GTM processes
Experience partnering cross-functionally with Marketing, Sales, SDRs, Product Marketing, and IT
Analytical mindset with strong troubleshooting and process optimization capabilities
Excellent communication and stakeholder management skills
Ability to balance strategic initiatives with hands-on operational execution
Strong experience administering and optimizing:
LeanData
RingLead
Salesforce
Salesloft
Marketo
Qualified Chat
ZoomInfo
Drift Email or similar conversational engagement tools
Preferred Qualifications
SQL knowledge and experience working with BI/reporting validation processes strongly preferred
Ability to troubleshoot data discrepancies and validate reporting outputs across integrated systems
Familiarity with Tableau, BI/reporting tools, or data warehouse environments
Experience supporting both inbound and outbound GTM motions
Familiarity with attribution modeling and account-based marketing frameworks
Experience working in global B2B enterprise software organizations
Why Join OneSpan
This role offers the opportunity to directly influence the scalability and effectiveness of OneSpan’s global revenue engine. You will play a critical role in shaping operational strategy, optimizing GTM infrastructure, and driving measurable business impact across Marketing and Sales.
Salary: $150,000 - $170,000 (depending on experience and qualifications)
#LI-HW1
#LI-Remote
Apply To This Job