Senior Marketing Manager, Webinars and AI Platforms (3-5 month contract)

Azul is looking for ahigh-performing, energeticandresults-drivenSenior MarketingManager, Webinars and AI Platforms (Drift, 6Sense, and Saleswhale) and Go-To-Market (GTM) Project Manager whowill be driving end-to-end execution of Azul’s webinar program while also owning the use of our AI-driven platforms. The candidatewillbepart of Azul’s digital marketing team and willbe a key player in scaling the growth of Azul’s marketing efforts.The ideal candidate must be detail-oriented, organized with exceptional project management skills andthe abilityto collaborate cross-functionally.This is a three to five month contract role. Responsibilities Webinar Program ManagementPlan, manage, and execute high impactwebinars, hosted by Azul. Manageall communications and promotions including demand generation email invitations, social promotions, follow-up emails as well as internal collaboration and communications of the webinars to sales and marketing teams.Work with our Director of Campaigns, team of developer advocates, product marketers, partner marketing, and customer successtobrainstorm,coordinate, planand execute webinarsona variety oftopics.Manage logistics including registration setup, promotion, technology setup (e.g. Zoom) and post-event analytics. Track performance, attendance, engagement, and attribution; continuously optimizing webinars. Work closely with the SDRs to follow up on attendees and ensure MQLs are properly followed-up with.AI Platform OwnershipServe as platform owner for Drift (conversational email), 6Sense (predictive intelligence), and Saleswhale (AI Sales Assistant). Develop and optimize playbooks, audience segments, and campaign triggers based on AI intent signals and engagement data. Partner with Campaigns, SDR, Marketing Operations to turn AI insights into actional programs and campaigns. Monitor and report on performance metrics and platform ROI.Go-To-Market (GTM) Project ManagerSupport upcoming product launches, business development initiatives, and marketing campaigns.Oversee the planning and execution of GTM initiatives, ensuring alignment across teams and timely delivery of key milestones.
Stakeholder Coordination: Act as the central point of contact between Marketing, Product Marketing, and cross-functional teams, facilitating clear communication and collaboration.
Deliverable Tracking: Manage timelines, dependencies, and deadlines leading up to each launch, proactively identifying and mitigating risks.
Process Optimization: Identify opportunities to improve workflows, documentation, and execution strategies for seamless GTM launches. Qualifications 5+ years of direct marketing experience with proven success managing webinar programs and/or marketing technologies. Experience working with major platforms (Drift, 6Sense, Saleswhale, Salesforce,or similar AI/ABM platforms)Excellent communication and presentation skills.Experience with webinar hosting platforms likeZoom Webinars, GoToWebinar, LinkedInLive, or other webinar tools.A passion for numbers. Knows that great marketing and true growth hacking requires good data to interpret at what’s working and what’s not.A resourceful nature. When something needs to get done,youalways find a way to make it happen.In-depth knowledge of webinar best practices to continue to optimize webinars. Strong project management skills and the ability to plan and execute multiple projects simultaneously.Familiarity with marketing and campaign launch processes is required.Experience workinginB2Benterprisesoftware.B.S./B.A. Degree in Marketing or related field, relevant work experience.

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