Senior Marketing Manager - (Leading Solicitor/ ...

• Location: Ideally London office (Other Offices in Surrey & Bromley - if closer)
• Reports To: CEO, supporting Heads of Practice
• Employment Type: Full-time, Permanent
• Looking for a 360 hands on senior marketer from another Law Firm

Position Overview

We are seeking an experienced Marketing Manager to drive long‑term sustainable growth for a professional services firm. This pivotal role blends creative marketing leadership with analytical business acumen to expand market presence, strengthen brand awareness, and achieve revenue targets.

Key Responsibilities

Marketing Strategy & Execution

• Develop and implement integrated marketing strategies to promote services.
• Oversee digital marketing, social media, SEO, PPC, email campaigns, and content creation in collaboration with external agencies.
• Manage brand positioning and ensure consistency across all channels and materials.

Business Development & Growth

• Design and implement the firm’s approach to business development, working closely with practice leaders.
• Identify and pursue new business opportunities and partnerships.
• Support senior professionals in maintaining and developing client and stakeholder relationships.

Data & Performance Management

• Set KPIs and measure performance across marketing and business development activities.
• Manage operational lead generation opportunities in real time, coordinating outsourced call handling and internal triage teams.
• Analyse campaign results and market data to optimise strategies and budgets.
• Report regularly on progress, ROI, and key insights to senior management.

Team Leadership

• Foster collaboration across departments to align marketing with firm‑wide goals.
• Partner with practice heads to develop business development initiatives and skills.

Experience & Skills

• 5years ++ years’ experience in marketing and business development, ideally within a legal or regulated environment.
• Proven track record of achieving growth targets and delivering successful campaigns.
• Experience with industry publications (e.g., Legal 500) is advantageous.
• Strong background in managing budgets and cross‑functional teams.
• Strategic thinker with excellent communication, negotiation, and presentation skills.
• Proficiency in digital marketing tools, CRM systems, and analytics platforms.
• Ability to manage multiple projects in a fast‑paced environment.
• Creative mindset with strong problem‑solving skills.
• Passion for driving business growth and maximising the impact of marketing and BD.

Key Performance Indicators (KPIs)

• Revenue growth and client acquisition metrics
• Lead conversion rate and customer retention
• Marketing ROI and campaign effectiveness
• Brand visibility and engagement metrics