Senior Marketing Manager, Event Marketing
Job Description:
• Event Marketing Execution: Plan and execute integrated marketing campaigns to drive awareness, registrations, and engagement for large-scale conferences, virtual events, and hybrid programs.
• Large Conference Marketing Support: Own day-to-day marketing execution for assigned flagship events, including audience acquisition, email marketing, paid media coordination, content promotion, and sponsorship marketing support.
• Virtual Event Marketing: Execute marketing strategies for webinars, virtual summits, and hybrid events, optimizing digital channels such as email, paid media, SEO, and social media to drive registrations and attendance.
• Cross-Functional Collaboration: Partner with sales, product marketing, content, and creative teams to align event messaging, promotional assets, and lead-generation efforts.
• Campaign Optimization & Reporting: Track performance metrics, analyze campaign results, and recommend optimizations to improve registration performance, engagement, and ROI.
• Audience Segmentation & Personalization: Support segmentation and targeting strategies to improve campaign relevance and performance across event audiences.
• Brand Alignment & Messaging: Ensure all event marketing aligns with brand standards and supports thought leadership positioning through compelling event narratives and storytelling.
• Vendor & Platform Coordination: Work with external vendors, digital agencies, and internal teams to support campaign execution and platform management.
• Project Management: Manage timelines, workflows, and deliverables across multiple events simultaneously, particularly during peak event seasons.
• Event Support: Provide on-site or virtual support for events as needed to ensure marketing execution aligns with attendee experience goals.
Requirements:
• 5–7 years of experience in event marketing or related marketing roles.
• Proven experience supporting or executing marketing campaigns for large-scale conferences and/or virtual events.
• Strong hands-on experience with digital marketing channels, including email, paid media, social media, and content marketing.
• Ability to analyze campaign performance data and apply insights to optimize results.
• Excellent project management and organizational skills with the ability to manage multiple initiatives concurrently.
• Strong communication skills and the ability to collaborate effectively with internal stakeholders.
• Experience with event technology platforms, CRM systems (e.g., Salesforce, HubSpot), and marketing automation tools is a plus.
• Prior experience with event registration platforms is a plus; Swoogo experience preferred.
• Willingness to travel for events as required, up to 15% of the time.
• Ability to work under tight deadlines in a fast-paced, event-driven environment.
• Familiarity with or interest in learning about the information security industry.
• Demonstrated interest or experience in leveraging AI technologies to drive innovation, efficiency, and value creation.
• Ability to adapt to a fast-paced environment and stay updated on industry trends and advancements in AI technology to work under tight deadlines in a fast-paced, event-driven environment.
Benefits:
• Health insurance
• 401(k) matching
• Paid time off
• Flexible work arrangements
• Professional development opportunities
Apply Now
Apply Now
• Event Marketing Execution: Plan and execute integrated marketing campaigns to drive awareness, registrations, and engagement for large-scale conferences, virtual events, and hybrid programs.
• Large Conference Marketing Support: Own day-to-day marketing execution for assigned flagship events, including audience acquisition, email marketing, paid media coordination, content promotion, and sponsorship marketing support.
• Virtual Event Marketing: Execute marketing strategies for webinars, virtual summits, and hybrid events, optimizing digital channels such as email, paid media, SEO, and social media to drive registrations and attendance.
• Cross-Functional Collaboration: Partner with sales, product marketing, content, and creative teams to align event messaging, promotional assets, and lead-generation efforts.
• Campaign Optimization & Reporting: Track performance metrics, analyze campaign results, and recommend optimizations to improve registration performance, engagement, and ROI.
• Audience Segmentation & Personalization: Support segmentation and targeting strategies to improve campaign relevance and performance across event audiences.
• Brand Alignment & Messaging: Ensure all event marketing aligns with brand standards and supports thought leadership positioning through compelling event narratives and storytelling.
• Vendor & Platform Coordination: Work with external vendors, digital agencies, and internal teams to support campaign execution and platform management.
• Project Management: Manage timelines, workflows, and deliverables across multiple events simultaneously, particularly during peak event seasons.
• Event Support: Provide on-site or virtual support for events as needed to ensure marketing execution aligns with attendee experience goals.
Requirements:
• 5–7 years of experience in event marketing or related marketing roles.
• Proven experience supporting or executing marketing campaigns for large-scale conferences and/or virtual events.
• Strong hands-on experience with digital marketing channels, including email, paid media, social media, and content marketing.
• Ability to analyze campaign performance data and apply insights to optimize results.
• Excellent project management and organizational skills with the ability to manage multiple initiatives concurrently.
• Strong communication skills and the ability to collaborate effectively with internal stakeholders.
• Experience with event technology platforms, CRM systems (e.g., Salesforce, HubSpot), and marketing automation tools is a plus.
• Prior experience with event registration platforms is a plus; Swoogo experience preferred.
• Willingness to travel for events as required, up to 15% of the time.
• Ability to work under tight deadlines in a fast-paced, event-driven environment.
• Familiarity with or interest in learning about the information security industry.
• Demonstrated interest or experience in leveraging AI technologies to drive innovation, efficiency, and value creation.
• Ability to adapt to a fast-paced environment and stay updated on industry trends and advancements in AI technology to work under tight deadlines in a fast-paced, event-driven environment.
Benefits:
• Health insurance
• 401(k) matching
• Paid time off
• Flexible work arrangements
• Professional development opportunities
Apply Now
Apply Now