Senior Marketing Manager - A/B Testing and Personalization
About the Role
You will serve as an Adobe Target Subject Matter Expert. You will execute our A/B testing and personalization program for the .com team across 3 major websites: hrblock.com, blockadvisors.com and sprucemoney.com.
Day to day, you’ll...
Build, launch, and analyze A/B text experiments, MVT, experience targeting, automated personalization, and recommendations that improve traffic and purchase conversion rates
Support .com product team by communicating experiment results, insights and performance narratives
Implement Target/AJO activities using AEM experience fragments as well as HTML, CSS, JavaScript, and JSON-based offers
Conduct QA and end-to-end validation to ensure accurate data collection, proper audience qualification, and experience delivery
Build Adobe Analytics and Customer Journey Analytics testing dashboards
Monitor and analyze tests throughout their life cycle
Maintain accurate reporting in Workfront (a project management system) and document test results in a digital insights library
Provide thought leadership including current trends, best practices, CMS capabilities, and experimentation frameworks to bring fresh ideas and external benchmarks to the team
Required Qualifications
3+ years of experience in digital optimization, personalization, or experimentation
Strong communication and presentation skills
Hands-on experience executing A/B and multivariate tests in Adobe Target and Adobe Journey Optimizer
Working knowledge of Adobe Experience Cloud (Adobe Experience Manager, Adobe Analytics, Customer Journey Analytics, Launch, Adobe Journey Optimizer, Real-time CDP) or comparable platforms
Familiarity with JavaScript, HTML, CSS, and familiarity with WebSDK, data layers and debugging tools
Strong analytical skills and proficiency in building and interpreting data from CJA, Adobe Analytics, Google Analytics, or similar tools
Bachelor’s degree in Marketing, Business, Computer Science, or related field (or equivalent experience)
Preferred Qualifications
Adobe Target Business Practitioner or Developer certification
Familiarity with Workfront
Why work for us
At H&R Block, our purpose is simple: to provide help and inspire confidence in our clients and communities everywhere. For more than 70 years, we’ve led the tax industry and we continue to evolve through our Block Next strategy, blending human expertise with digital innovation.
That same commitment to care extends to our associates. When you join us, you become part of a High Performing, Connected Culture built on strong relationships, continuous learning, and a shared commitment to making a meaningful impact. We invest in your well-being through competitive pay, comprehensive benefits, and support for life both in and outside of work.
Pay Range Information
The pay range for this position is listed below. Local minimum wage laws apply. This information is posted pursuant to local requirements to provide applicants with information about what they might be eligible to receive. Individual pay decisions will depend on job-related factors such as experience, education, skill, performance, and geographic location where work will be performed. Successful candidates may be able to participate in one or more incentive compensation or short-term incentive plans, which could generate additional earnings in accordance with the terms of each plan. Qualifying associates can enroll themselves and/or their eligible dependents in medical and prescription drug coverage; can participate in the H&R Block Retirement Savings Plan (401(k) Plan), the Employee Assistance Program, (virtual) fitness center programs, and the associate discount program; are automatically enrolled in Business Travel Accident Insurance; and receive Associate Tax Prep benefit.
Pay Range
$101,200.00 - $161,900.00/Yr.
Sponsored Job
#LI-Remote
You will serve as an Adobe Target Subject Matter Expert. You will execute our A/B testing and personalization program for the .com team across 3 major websites: hrblock.com, blockadvisors.com and sprucemoney.com.
Day to day, you’ll...
Build, launch, and analyze A/B text experiments, MVT, experience targeting, automated personalization, and recommendations that improve traffic and purchase conversion rates
Support .com product team by communicating experiment results, insights and performance narratives
Implement Target/AJO activities using AEM experience fragments as well as HTML, CSS, JavaScript, and JSON-based offers
Conduct QA and end-to-end validation to ensure accurate data collection, proper audience qualification, and experience delivery
Build Adobe Analytics and Customer Journey Analytics testing dashboards
Monitor and analyze tests throughout their life cycle
Maintain accurate reporting in Workfront (a project management system) and document test results in a digital insights library
Provide thought leadership including current trends, best practices, CMS capabilities, and experimentation frameworks to bring fresh ideas and external benchmarks to the team
Required Qualifications
3+ years of experience in digital optimization, personalization, or experimentation
Strong communication and presentation skills
Hands-on experience executing A/B and multivariate tests in Adobe Target and Adobe Journey Optimizer
Working knowledge of Adobe Experience Cloud (Adobe Experience Manager, Adobe Analytics, Customer Journey Analytics, Launch, Adobe Journey Optimizer, Real-time CDP) or comparable platforms
Familiarity with JavaScript, HTML, CSS, and familiarity with WebSDK, data layers and debugging tools
Strong analytical skills and proficiency in building and interpreting data from CJA, Adobe Analytics, Google Analytics, or similar tools
Bachelor’s degree in Marketing, Business, Computer Science, or related field (or equivalent experience)
Preferred Qualifications
Adobe Target Business Practitioner or Developer certification
Familiarity with Workfront
Why work for us
At H&R Block, our purpose is simple: to provide help and inspire confidence in our clients and communities everywhere. For more than 70 years, we’ve led the tax industry and we continue to evolve through our Block Next strategy, blending human expertise with digital innovation.
That same commitment to care extends to our associates. When you join us, you become part of a High Performing, Connected Culture built on strong relationships, continuous learning, and a shared commitment to making a meaningful impact. We invest in your well-being through competitive pay, comprehensive benefits, and support for life both in and outside of work.
Pay Range Information
The pay range for this position is listed below. Local minimum wage laws apply. This information is posted pursuant to local requirements to provide applicants with information about what they might be eligible to receive. Individual pay decisions will depend on job-related factors such as experience, education, skill, performance, and geographic location where work will be performed. Successful candidates may be able to participate in one or more incentive compensation or short-term incentive plans, which could generate additional earnings in accordance with the terms of each plan. Qualifying associates can enroll themselves and/or their eligible dependents in medical and prescription drug coverage; can participate in the H&R Block Retirement Savings Plan (401(k) Plan), the Employee Assistance Program, (virtual) fitness center programs, and the associate discount program; are automatically enrolled in Business Travel Accident Insurance; and receive Associate Tax Prep benefit.
Pay Range
$101,200.00 - $161,900.00/Yr.
Sponsored Job
#LI-Remote