Senior Marketing Manager

About the companyTrust Wallet is the leading non-custodial cryptocurrency wallet, trusted by over 200 million people worldwide to securely manage and grow their digital assets. Our vision is to give individuals the freedom to own their assets, confidently participate in the future economy, and access opportunities that enhance their lives. Our mission is to be a trusted personal companion — helping users safely navigate Web3, the on-chain economy, and the emerging AI-powered future. With support for over 10 million assets across 100+ blockchains, Trust Wallet offers a seamless, multi-chain experience backed by industry-leading self-custody technology, a vibrant community, and a growing ecosystem of partners.Role SummaryWe're looking for a Senior Marketing Manager who is equal parts strategist, executor, and Web3 native — someone who proudly calls themselves a degen and is deep in the trenches of the ecosystem they're marketing to. This is a high-impact, generalist role that sits at the intersection of brand, growth, product marketing, and community.You crunch data for breakfast, thrive wearing multiple hats, and move fluidly between scrappy activations and long-horizon strategy without losing momentum or quality. You translate on-chain insights into compelling narratives that help millions understand and love Trust Wallet — and if you have strong opinions on L2 wars, a wallet full of on-chain history, and can ship a campaign brief and a Dune dashboard in the same afternoon, we want to talkWhat You'll DoStrategy & CampaignsDevelop and own integrated marketing strategies across acquisition, retention, and brand — aligned to product launches, ecosystem milestones, and market cyclesLead end-to-end campaign execution across Web3-native channels (X/Twitter, Telegram, Discord and more) and performance channelsDefine positioning and messaging for new product features and market segments in partnership with Product and BDBuild and manage a marketing calendar that maps to both crypto market rhythms and global user momentsData & PerformanceSet, track, and report on marketing KPIs — DAUs, install volume, retention rates, campaign ROAS, community growth, and share of voice - all leading to company level OKRsLeverage on-chain analytics tools (Dune Analytics, Nansen) alongside traditional analytics (Amplitude) to surface insights and optimize spendRun structured A/B experiments on creative, messaging, and channel mix; translate results into actionable iterationsOwn budget allocation across channels with a relentless focus on efficiency and ROICommunity & EcosystemDrive community engagement strategies across Discord, Telegram, and X — building loyal user cohorts, not just follower countsIdentify and activate KOL/influencer partnerships that are credible within the Web3 ecosystemCollaborate with BD and ecosystem partners on co-marketing campaigns and joint growth initiativesCross-Functional CollaborationWork closely with Product to shape go-to-market plans for new features, chain integrations, and partner launchesPartner with internal teams to produce high-quality creative that resonates with both crypto natives and mainstream usersCollaborate with Engineering and Data teams to instrument tracking, build attribution models, and close the loop between marketing actions and product outcomesMentor and support junior marketers on the teamWhat We're Looking ForCore Experience5–8 years of marketing experience, with at least 3 years in a crypto, DeFi, or Web3 company (wallet, exchange, L1/L2 protocol, or DeFi platform strongly preferred)Demonstrable track record of owning and scaling multi-channel campaigns with measurable growth impactPrior experience in a generalist or "full-stack" marketing role — able to move across brand, growth, content, and product marketing fluidlyWeb3 Native — Deep in the Trenches You are the user: genuinely degen, active on-chain, with a wallet history that speaks for itselfDeep, lived familiarity with the crypto ecosystem — DeFi mechanics, multi-chain environments, self-custody, tokenomics and cultureComfortable reading on-chain data and using tools like Dune, Nansen, or DeBank to inform strategyExisting network within the Web3 ecosystem — KOLs, protocols, DAOs, media outlets, and buildersAware of regulatory sensitivities in marketing crypto products across key marketsData-Driven — Crunches Numbers Relentlessly Constantly scanning for opportunities, quick wins, and strategic bets hiding in the numbersProficient in marketing analytics: Amplitude, or equivalent; experienced with attribution modeling for mobile apps (Branch, AppsFlyer, or Adjust)Fluent in on-chain analytics (Dune, Nansen) alongside product analyticsCan define north-star metrics, build dashboards, and communicate performance to leadership in a clear, concise wayHypothesis-driven approach to campaign planning; treats every initiative as a testable experimentGeneralist Rockstar — Wears Every Hat Thrives moving between fast-turnaround activations and long-horizon strategic initiatives without losing quality or momentumComfortable owning areas outside your "lane" — from writing a product BRDs to drafting community messaging during a crisisPartner to product teams — steer the direction, design and iteration plan to maximize the product-market-fit for the target audienceStrong written communication: able to produce sharp copy, concise decks and compelling narratives Operates with high autonomy in a flat, fast-moving, remote-first environment — no hand-holding neededBonus PointsExperience marketing a non-custodial wallet or self-custody productFamiliarity with Trust Wallet's ecosystem (multi-chain, Web3 Browser, Staking)Prior work at a top-tier exchange (Binance, Coinbase, Kraken) or DeFi protocolMultilingual or experience running global marketing campaignsAdditional InformationThis is a global and fully remote role. You must have the right to work for the country you are based.Why work at Trust Wallet?Be a part of the world’s leading blockchain ecosystem that continues to grow.Excellent learning and career development opportunities.Work alongside diverse, world-class talent, in an environment where learning and growth opportunities are endless.Tackle fast-paced, challenging and unique projects.Work in a truly global organization, with international teams and a flat organizational structure.Work fully remotely with flexible working hours.Enjoy competitive salary and benefits.Apply today to join our team in building the world’s most trusted and secure crypto wallet and enable a decentralized future for everyone.Trust Wallet is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.*Due to the large amount of the applications, please consider your application as unsuccessful should you not be contacted within 4 weeks from your application date.

Apply Now