Senior Marketing Manager

Reports to: VP of Growth & Partnerships + CEO Location: Remote We're is looking for a Senior Marketing Manager to own and drive our marketing strategy. In this role, you’ll shape the voice and presence of a fast-growing fintech company, scale brand awareness, generate demand, and directly impact revenue growth. What You’ll Do Lead and execute the full-funnel marketing strategy across digital, content, paid, email, SEO/SEM, social, and PR Build and launch integrated campaigns that generate qualified leads and drive pipeline growth Continuously optimize campaigns through KPI tracking, conversion analysis, and ROI reporting Manage HubSpot with precision, ensuring clean attribution, data accuracy, and actionable reporting Define and evolve brand positioning, messaging, and visual identity for consistency and impact Oversee creation of high-value content (webinars, case studies, blogs, videos, social) Lead external communications, from media outreach to thought leadership initiatives Manage and grow a network of freelancers, contractors, and agencies Partner with Sales, Product, and Leadership to align marketing with company strategy Collaborate with design and development teams to optimize website and landing pages for conversion Requirements What Makes You Successful Strategic + Hands-On : You think like a CMO but love rolling up your sleeves Creative + Analytical : You blend storytelling with data-driven decision making Collaborative Leader : You thrive in cross-functional environments and manage partners with ease Market-Savvy : You understand small business owners and the challenges they face Proactive + Fast-Moving : You take ownership, prioritize clarity, and execute with urgency What Gets You to the Top of the List 5+ years of experience in marketing, ideally in B2B SaaS, fintech, or professional services Proven success leading integrated campaigns from strategy through execution HubSpot expertise (required) plus experience with Google Analytics and paid ad platforms Experience managing freelancers, vendors, or small teams Strong written and verbal communication skills with the ability to sell ideas internally and externally Bonus: Knowledge of bookkeeping, accounting, or financial services Benefits What You’ll Get Competitive pay: CAD $100,000 – CAD$165,000 base + performance bonus Flexibility: Fully remote workplace, flexible hours, unlimited PTO (after 1 year), and company-paid holidays Family Support: Paid parental leave and job security for all new parents (moms, dads, adoptive, foster) Culture: Collaborative team, virtual events, and a company that promotes from within Growth: Career pathing, advancement opportunities, and the chance to make a measurable impact