Senior Marketing Executive
Job Description
* Digital Media Planning
Responsible for marketing campaigns of multiple brands covering Oral Care/Home Appliance/Beauty Electronics categories.As strategy planner and budget owner in the charge of online marketing campaigns to maximize online sales.Execute and operate online advertisements (Facebook Ads, Google Ads, and other relevant media) in order to achieve campaign goals.Develop and implement digital media strategies, target audience plans and budget allocationsMonitor ad delivery and recommend campaign optimization options to ensure successful campaign delivery.Analyze, interpret campaign reporting.
* Strategy & Briefing:
Develop and implement TikTok influencer marketing strategies to amplify product visibility and brand messaging.Create clear and actionable campaign briefs for KOLs based on marketing goals and product USPs.Work closely with product and brand teams to align messaging across all TikTok initiatives.
* Influencer Collaboration:
Identify, evaluate, and recruit TikTok creators that align with brand values and target audience.Negotiate content and campaign terms with KOLs and their management teams.Manage day-to-day communications and relationships with influencers and partners.
* Livestream Coordination:
Source and coordinate with TikTok KOLs for branded livestream sessions.Oversee pre-live planning, script development, and promotional build-up.Monitor livestream performance and provide actionable insights for future improvements.
* Campaign Management:
Complete the task assigned by the superior.Track content delivery timelines and ensure campaign execution meets agreed KPIs.Analyze performance data and compile reports on influencer and livestream outcomes.Continuously optimize influencer strategies based on data and market trends.
Qualifications
2-3 years of experience in influencer marketing, content operations, or digital campaign management, ideally in the TikTok or short-video space.Strong understanding of TikTok platform culture, content formats, and creator ecosystems.Excellent communication and negotiation skills, with experience managing external partners or creators.Fluent in English with the ability to write clear marketing briefs and communicate professionally.Mandarin Chinese proficiency is a strong plus.Detail-oriented with a proactive mindset and strong organizational skills.Passionate about digital content, pop culture, and emerging online trends.
Preferred Qualifications:
*Digital Biddable Specialist & Digital Media Buyer or similar roles with minimum 2 years experience
* Previous experience in e-commerce, beauty, fashion, or lifestyle sectors.
Apply Now
* Digital Media Planning
Responsible for marketing campaigns of multiple brands covering Oral Care/Home Appliance/Beauty Electronics categories.As strategy planner and budget owner in the charge of online marketing campaigns to maximize online sales.Execute and operate online advertisements (Facebook Ads, Google Ads, and other relevant media) in order to achieve campaign goals.Develop and implement digital media strategies, target audience plans and budget allocationsMonitor ad delivery and recommend campaign optimization options to ensure successful campaign delivery.Analyze, interpret campaign reporting.
* Strategy & Briefing:
Develop and implement TikTok influencer marketing strategies to amplify product visibility and brand messaging.Create clear and actionable campaign briefs for KOLs based on marketing goals and product USPs.Work closely with product and brand teams to align messaging across all TikTok initiatives.
* Influencer Collaboration:
Identify, evaluate, and recruit TikTok creators that align with brand values and target audience.Negotiate content and campaign terms with KOLs and their management teams.Manage day-to-day communications and relationships with influencers and partners.
* Livestream Coordination:
Source and coordinate with TikTok KOLs for branded livestream sessions.Oversee pre-live planning, script development, and promotional build-up.Monitor livestream performance and provide actionable insights for future improvements.
* Campaign Management:
Complete the task assigned by the superior.Track content delivery timelines and ensure campaign execution meets agreed KPIs.Analyze performance data and compile reports on influencer and livestream outcomes.Continuously optimize influencer strategies based on data and market trends.
Qualifications
2-3 years of experience in influencer marketing, content operations, or digital campaign management, ideally in the TikTok or short-video space.Strong understanding of TikTok platform culture, content formats, and creator ecosystems.Excellent communication and negotiation skills, with experience managing external partners or creators.Fluent in English with the ability to write clear marketing briefs and communicate professionally.Mandarin Chinese proficiency is a strong plus.Detail-oriented with a proactive mindset and strong organizational skills.Passionate about digital content, pop culture, and emerging online trends.
Preferred Qualifications:
*Digital Biddable Specialist & Digital Media Buyer or similar roles with minimum 2 years experience
* Previous experience in e-commerce, beauty, fashion, or lifestyle sectors.
Apply Now