Senior Marketing Automation Specialist
What You'll Do
Avalara is looking for a Senior Marketing Automation Specialist with deep Marketo expertise to help scale our global demand generation and lifecycle email marketing programs. You'll lead the execution, optimization, and governance of email marketing automation programs, ensuring high-quality data, seamless integrations, and customer journeys across the funnel.
You'll work with Revenue Marketing, Marketing Technology, and Revenue Operations. Your goal will be to translate strategy into scalable, automated campaigns that drive pipeline and revenue. Additionally, you'll serve as a trusted subject matter expert and mentor to the broader team.
This is a US-based, remote position reporting to the Senior Manager, Marketing Operations.
#LI-Remote
What Your Responsibilities Will Be
You'll build, manage, and optimize complex Marketo programs, including email nurtures, engagement programs, and triggered campaigns
You'll translate campaign requirements into scalable Marketo assets such as programs, smart campaigns, tokens, and templates
You'll establish and enforce best practices for naming conventions, folder structure, and program governance
You'll support full-funnel lifecycle marketing from lead acquisition through customer expansion
You'll oversee Marketo data hygiene, segmentation, and database health
You'll partner with Salesforce admins to ensure clean syncs and accurate reporting for Avalara's email programs
You'll Run A/B tests and optimize campaign performance
You'll document processes, share best practices, and act as a Marketo subject matter expert and mentor to teammates
What You'll Need to be Successful
5+ years of hands-on Marketo experience
Experience in B2B demand generation and lifecycle marketing
Experience integrating Marketo with Salesforce
Proficiency with smart campaigns, engagement programs, tokens, and dynamic content
Pay Range Details
The base pay range(s) below are provided in compliance with state specific laws. Pay ranges may be different in other locations.
Colorado $111,300 - $178,100 (annually)
Washington $111,300 - $196,700 (annually)
California $111,300 - $215,400 (annually)
NYC $122,900 - $215,400 (annually)
The pay range above is the general base pay range for a successful candidate in the state listed. The successful candidate’s actual salary/wage may be based on various factors, such as geographic location, candidate experience and qualifications, as well as market and business considerations.
This role is eligible for an annual bonus based on individual and company performance, depending on the terms of the applicable plan and the employee’s role.
Avalara is an AI-first Company
AI is embedded in our workflows, decision-making, and products. Success here requires embracing AI as an essential capability.
You’ll bring experience using AI and AI-related technologies, ready to thrive here.
You’ll apply AI every day to business challenges - improving efficiency, contributing solutions, and driving results for your team, our company, and our customers.
You’ll grow with AI by staying curious about new trends and best practices, and by sharing what you learn so others can benefit too.
How We'll Take Care of You
Total Rewards
In addition to a great compensation package, paid time off, and paid parental leave, many Avalara employees are eligible for bonuses.
Health & Wellness
Benefits vary by location but generally include private medical, life, and disability insurance.
Inclusive culture and diversity
Avalara strongly supports diversity, equity, and inclusion, and is committed to integrating them into our business practices and our organizational culture. We also have a total of 8 employee-run resource groups, each with senior leadership and exec sponsorship.
What You Need To Know About Avalara
We’re defining the relationship between tax and tech.
We’ve already built an industry-leading cloud compliance platform, processing over 54 billion customer API calls and over 6.6 million tax returns a year. Our growth is real - we're a billion dollar business - and we’re not slowing down until we’ve achieved our mission - to be part of every transaction in the world.
We’re bright, innovative, and disruptive, like the orange we love to wear. It captures our quirky spirit and optimistic mindset. It shows off the culture we’ve designed, that empowers our people to win. We’ve been different from day one. Join us, and your career will be too.
We’re An Equal Opportunity Employer
Supporting diversity and inclusion is a cornerstone of our company — we don’t want people to fit into our culture, but to enrich it. All qualified candidates will receive consideration for employment without regard to race, color, creed, religion, age, gender, national orientation, disability, sexual orientation, US Veteran status, or any other factor protected by law. If you require any reasonable adjustments during the recruitment process, please let us know.
Avalara is looking for a Senior Marketing Automation Specialist with deep Marketo expertise to help scale our global demand generation and lifecycle email marketing programs. You'll lead the execution, optimization, and governance of email marketing automation programs, ensuring high-quality data, seamless integrations, and customer journeys across the funnel.
You'll work with Revenue Marketing, Marketing Technology, and Revenue Operations. Your goal will be to translate strategy into scalable, automated campaigns that drive pipeline and revenue. Additionally, you'll serve as a trusted subject matter expert and mentor to the broader team.
This is a US-based, remote position reporting to the Senior Manager, Marketing Operations.
#LI-Remote
What Your Responsibilities Will Be
You'll build, manage, and optimize complex Marketo programs, including email nurtures, engagement programs, and triggered campaigns
You'll translate campaign requirements into scalable Marketo assets such as programs, smart campaigns, tokens, and templates
You'll establish and enforce best practices for naming conventions, folder structure, and program governance
You'll support full-funnel lifecycle marketing from lead acquisition through customer expansion
You'll oversee Marketo data hygiene, segmentation, and database health
You'll partner with Salesforce admins to ensure clean syncs and accurate reporting for Avalara's email programs
You'll Run A/B tests and optimize campaign performance
You'll document processes, share best practices, and act as a Marketo subject matter expert and mentor to teammates
What You'll Need to be Successful
5+ years of hands-on Marketo experience
Experience in B2B demand generation and lifecycle marketing
Experience integrating Marketo with Salesforce
Proficiency with smart campaigns, engagement programs, tokens, and dynamic content
Pay Range Details
The base pay range(s) below are provided in compliance with state specific laws. Pay ranges may be different in other locations.
Colorado $111,300 - $178,100 (annually)
Washington $111,300 - $196,700 (annually)
California $111,300 - $215,400 (annually)
NYC $122,900 - $215,400 (annually)
The pay range above is the general base pay range for a successful candidate in the state listed. The successful candidate’s actual salary/wage may be based on various factors, such as geographic location, candidate experience and qualifications, as well as market and business considerations.
This role is eligible for an annual bonus based on individual and company performance, depending on the terms of the applicable plan and the employee’s role.
Avalara is an AI-first Company
AI is embedded in our workflows, decision-making, and products. Success here requires embracing AI as an essential capability.
You’ll bring experience using AI and AI-related technologies, ready to thrive here.
You’ll apply AI every day to business challenges - improving efficiency, contributing solutions, and driving results for your team, our company, and our customers.
You’ll grow with AI by staying curious about new trends and best practices, and by sharing what you learn so others can benefit too.
How We'll Take Care of You
Total Rewards
In addition to a great compensation package, paid time off, and paid parental leave, many Avalara employees are eligible for bonuses.
Health & Wellness
Benefits vary by location but generally include private medical, life, and disability insurance.
Inclusive culture and diversity
Avalara strongly supports diversity, equity, and inclusion, and is committed to integrating them into our business practices and our organizational culture. We also have a total of 8 employee-run resource groups, each with senior leadership and exec sponsorship.
What You Need To Know About Avalara
We’re defining the relationship between tax and tech.
We’ve already built an industry-leading cloud compliance platform, processing over 54 billion customer API calls and over 6.6 million tax returns a year. Our growth is real - we're a billion dollar business - and we’re not slowing down until we’ve achieved our mission - to be part of every transaction in the world.
We’re bright, innovative, and disruptive, like the orange we love to wear. It captures our quirky spirit and optimistic mindset. It shows off the culture we’ve designed, that empowers our people to win. We’ve been different from day one. Join us, and your career will be too.
We’re An Equal Opportunity Employer
Supporting diversity and inclusion is a cornerstone of our company — we don’t want people to fit into our culture, but to enrich it. All qualified candidates will receive consideration for employment without regard to race, color, creed, religion, age, gender, national orientation, disability, sexual orientation, US Veteran status, or any other factor protected by law. If you require any reasonable adjustments during the recruitment process, please let us know.