Senior Marketing and Communications Specialist
Job Description:
• Owns the operational administration of marketing campaigns for the PICPA and CPA Crossings.
• Partners with the Marketing Manager to inform optimization and continuous improvement through performance reporting and insights.
• Design, execute, and evaluate integrated marketing campaigns across email, web, SEO, social media, digital advertising, and print.
• Synthesize performance data, operational insight, vendor and stakeholder input to drive improvements in engagement, conversion, and revenue outcomes.
• Provide copywriting support for digital, web, print, and social media channels.
• Serve as a key operational point of contact for third-party vendors, evaluating recommendations, clarifying requirements, and ensuring solutions align with campaign objectives and technical realities.
• Collaborate with internal marketing staff, designers, PR partners, sponsors, and external contributors.
• Act as a liaison with PR partners to support visibility of PICPA initiatives and staff.
• Analyze campaign performance data to identify patterns, inefficiencies, and growth opportunities.
• Track marketing-related revenue tied to membership, education products, fundraising, and other offerings.
• Share insights with Marketing leadership to support planning and optimization.
• Maintain accurate campaign documentation, timelines, assets, and performance records in Asana, HubSpot, CMS, and related systems.
Requirements:
• Five to seven years of experience managing digital marketing campaigns; association or professional services experience preferred.
• Experience working with vendors and cross-functional teams.
• A four year BA or BS degree.
• Proficiency with digital marketing tools including email platforms, CRM/CMS systems, analytics tools, and project management systems.
• HTML knowledge required.
• Experience with HubSpot and Google Ads required.
Benefits:
• 401(k)
• 401(k) matching
• Dental insurance
• Employee assistance program
• Medical, vision and dental insurance
• LTD
• Health savings account
• Paid time off
• Parental leave
• Professional development assistance
• Tuition reimbursement
Apply Now
Apply Now
• Owns the operational administration of marketing campaigns for the PICPA and CPA Crossings.
• Partners with the Marketing Manager to inform optimization and continuous improvement through performance reporting and insights.
• Design, execute, and evaluate integrated marketing campaigns across email, web, SEO, social media, digital advertising, and print.
• Synthesize performance data, operational insight, vendor and stakeholder input to drive improvements in engagement, conversion, and revenue outcomes.
• Provide copywriting support for digital, web, print, and social media channels.
• Serve as a key operational point of contact for third-party vendors, evaluating recommendations, clarifying requirements, and ensuring solutions align with campaign objectives and technical realities.
• Collaborate with internal marketing staff, designers, PR partners, sponsors, and external contributors.
• Act as a liaison with PR partners to support visibility of PICPA initiatives and staff.
• Analyze campaign performance data to identify patterns, inefficiencies, and growth opportunities.
• Track marketing-related revenue tied to membership, education products, fundraising, and other offerings.
• Share insights with Marketing leadership to support planning and optimization.
• Maintain accurate campaign documentation, timelines, assets, and performance records in Asana, HubSpot, CMS, and related systems.
Requirements:
• Five to seven years of experience managing digital marketing campaigns; association or professional services experience preferred.
• Experience working with vendors and cross-functional teams.
• A four year BA or BS degree.
• Proficiency with digital marketing tools including email platforms, CRM/CMS systems, analytics tools, and project management systems.
• HTML knowledge required.
• Experience with HubSpot and Google Ads required.
Benefits:
• 401(k)
• 401(k) matching
• Dental insurance
• Employee assistance program
• Medical, vision and dental insurance
• LTD
• Health savings account
• Paid time off
• Parental leave
• Professional development assistance
• Tuition reimbursement
Apply Now
Apply Now