Senior Manager/Director of Demand Generation (Remote, US-based)
Overview
Liquibase is the leader in Database Change Governance. Trusted by many of the world’s largest enterprises and downloaded more than 100 million times, Liquibase helps organizations govern database change across modern applications, data platforms, and AI-driven delivery environments.
We are building the category around governed database change and modern database delivery. That requires a different type of demand generation leader.
We are looking for a Director of Demand Generation to help scale pipeline, accelerate Community-to-commercial conversion, expand enterprise penetration, and build modern AI-assisted demand programs across new logo, customer expansion, ABM, partner, and field motions.
This is not a traditional campaign management role. We need someone who can think strategically, operate autonomously, move fast, and build programs tied directly to revenue outcomes.
What You’ll Own
Build and scale pipeline generation programs across paid search, paid social, webinars, nurture, field, partner, and account-based marketing motions
Drive Community-to-commercial conversion programs that identify, engage, and convert Liquibase Community users into qualified opportunities for Liquibase Secure
Partner closely with Sales, RevOps, CS, and Product Marketing to build campaigns tied to pipeline, expansion, and revenue outcomes
Develop and execute ABM and target account plays across strategic enterprise accounts, competitive takeovers, regulated industries, and modern data platform teams
Build and optimize nurture programs that improve engagement, conversion, and sales velocity across the funnel
Use AI-assisted workflows to improve campaign execution, segmentation, personalization, research, testing, and content development
Own paid media performance across Google, LinkedIn, retargeting, and other digital channels
Partner with Product Marketing on positioning, launches, messaging, and campaign strategy
Analyze campaign performance, conversion rates, attribution, and pipeline contribution to make investment and optimization recommendations
Help scale SEO and AEO programs that improve discoverability, category authority, and inbound demand
Operate comfortably in a lean, fast-moving environment where speed, ownership, and initiative matter
What Success Looks Like
Consistent contribution to qualified pipeline and revenue growth
Stronger Community-to-commercial conversion
Increased enterprise account penetration and expansion
Scalable ABM and customer growth motions
Faster campaign execution through AI-assisted workflows
Improved funnel conversion and campaign efficiency
Strong alignment across Marketing, Sales, RevOps, and Customer Success
Clear reporting, accountability, and operational rigor across the funnel
The Ideal Candidate
Thinks like an operator, not just a marketer
Comfortable building in ambiguity and moving quickly
Strong bias toward ownership and execution
Understands how modern B2B revenue teams operate together
Data-driven but commercially minded
Able to simplify complex technical topics into compelling campaigns
Understands both developer audiences and executive buyers
Uses AI tools aggressively and thoughtfully to improve execution speed and quality
Comfortable being hands-on in a lean, fast-moving environment
Must Haves
7+ years of experience in B2B demand generation or growth marketing
Experience driving measurable pipeline and revenue impact
Experience in enterprise software, infrastructure, DevOps, data, security, or developer tooling
Strong understanding of paid search, paid social, SEO, AEO, nurture, webinars, email, retargeting, and conversion optimization
Experience with converting an open source project
Experience building and executing ABM programs
Experience partnering closely with Sales and RevOps
Strong understanding of funnel metrics, attribution, and pipeline analysis
Strong written communication and messaging instincts
Comfortable operating both strategically and tactically
Highly organized, proactive, and execution-oriented
Comfortable using AI tools to accelerate campaign execution and research
Nice to Haves
Experience with HubSpot, Claude, Outreach, OnFire, Webflow, Google Analytics, Google Tag Manager, LinkedIn Campaign Manager, and Google Ads
Experience marketing to developer or platform engineering audiences
Experience in Database DevOps, DataOps, DevOps, AI infrastructure, or data platform markets
Experience supporting both new logo and customer expansion motions
Experience in a high-growth or category-creation environment
Perks of life at Liquibase:
Remote First culture, potential for company-wide in-person gatherings
Home office allowance for remote workers
Meaningful equity
Comprehensive health, vision, and dental benefits - country dependent
Generous paid time off and paid holidays
401k match program (US only)
No punks, no jerks culture
Growth opportunities and ability to move up within the company
We take pride in:
A transparent and collaborative team environment. We value multiple perspectives and fresh thinking.
Our entrepreneurial culture. We provide every employee the opportunity to make a meaningful impact.
Providing the opportunity to work with new technologies and learn from experienced professionals.
How organizations, large and small, use DevOps to drive developer agility and accelerate software delivery.
Company Overview - We are Liquibase
A career at Liquibase means joining a quickly growing company on the front lines of the DevOps space. Our vision is to be the easiest, safest, and most powerful community-led database change management solution. As companies of all sizes continue to adopt an agile methodology and DevOps practices, there is a growing realization that the database needs to be considered as part of this innovation process.
At Liquibase, we foster a culture rooted in the open-source values of freedom, choice, transparency, and meritocracy. These are not just fashion labels here, but sincere convictions, and you’ll see that reflected in the way we operate daily. We’re caffeinated, collaborative & confident experts, eager to solve the most challenging database CI/CD problems for our customers.
Want to help the software world move faster? You’ve found the right place.
Eligible candidates may be subject to criminal history checks, which will be conducted and used in accordance with applicable local, state, and federa
Liquibase is the leader in Database Change Governance. Trusted by many of the world’s largest enterprises and downloaded more than 100 million times, Liquibase helps organizations govern database change across modern applications, data platforms, and AI-driven delivery environments.
We are building the category around governed database change and modern database delivery. That requires a different type of demand generation leader.
We are looking for a Director of Demand Generation to help scale pipeline, accelerate Community-to-commercial conversion, expand enterprise penetration, and build modern AI-assisted demand programs across new logo, customer expansion, ABM, partner, and field motions.
This is not a traditional campaign management role. We need someone who can think strategically, operate autonomously, move fast, and build programs tied directly to revenue outcomes.
What You’ll Own
Build and scale pipeline generation programs across paid search, paid social, webinars, nurture, field, partner, and account-based marketing motions
Drive Community-to-commercial conversion programs that identify, engage, and convert Liquibase Community users into qualified opportunities for Liquibase Secure
Partner closely with Sales, RevOps, CS, and Product Marketing to build campaigns tied to pipeline, expansion, and revenue outcomes
Develop and execute ABM and target account plays across strategic enterprise accounts, competitive takeovers, regulated industries, and modern data platform teams
Build and optimize nurture programs that improve engagement, conversion, and sales velocity across the funnel
Use AI-assisted workflows to improve campaign execution, segmentation, personalization, research, testing, and content development
Own paid media performance across Google, LinkedIn, retargeting, and other digital channels
Partner with Product Marketing on positioning, launches, messaging, and campaign strategy
Analyze campaign performance, conversion rates, attribution, and pipeline contribution to make investment and optimization recommendations
Help scale SEO and AEO programs that improve discoverability, category authority, and inbound demand
Operate comfortably in a lean, fast-moving environment where speed, ownership, and initiative matter
What Success Looks Like
Consistent contribution to qualified pipeline and revenue growth
Stronger Community-to-commercial conversion
Increased enterprise account penetration and expansion
Scalable ABM and customer growth motions
Faster campaign execution through AI-assisted workflows
Improved funnel conversion and campaign efficiency
Strong alignment across Marketing, Sales, RevOps, and Customer Success
Clear reporting, accountability, and operational rigor across the funnel
The Ideal Candidate
Thinks like an operator, not just a marketer
Comfortable building in ambiguity and moving quickly
Strong bias toward ownership and execution
Understands how modern B2B revenue teams operate together
Data-driven but commercially minded
Able to simplify complex technical topics into compelling campaigns
Understands both developer audiences and executive buyers
Uses AI tools aggressively and thoughtfully to improve execution speed and quality
Comfortable being hands-on in a lean, fast-moving environment
Must Haves
7+ years of experience in B2B demand generation or growth marketing
Experience driving measurable pipeline and revenue impact
Experience in enterprise software, infrastructure, DevOps, data, security, or developer tooling
Strong understanding of paid search, paid social, SEO, AEO, nurture, webinars, email, retargeting, and conversion optimization
Experience with converting an open source project
Experience building and executing ABM programs
Experience partnering closely with Sales and RevOps
Strong understanding of funnel metrics, attribution, and pipeline analysis
Strong written communication and messaging instincts
Comfortable operating both strategically and tactically
Highly organized, proactive, and execution-oriented
Comfortable using AI tools to accelerate campaign execution and research
Nice to Haves
Experience with HubSpot, Claude, Outreach, OnFire, Webflow, Google Analytics, Google Tag Manager, LinkedIn Campaign Manager, and Google Ads
Experience marketing to developer or platform engineering audiences
Experience in Database DevOps, DataOps, DevOps, AI infrastructure, or data platform markets
Experience supporting both new logo and customer expansion motions
Experience in a high-growth or category-creation environment
Perks of life at Liquibase:
Remote First culture, potential for company-wide in-person gatherings
Home office allowance for remote workers
Meaningful equity
Comprehensive health, vision, and dental benefits - country dependent
Generous paid time off and paid holidays
401k match program (US only)
No punks, no jerks culture
Growth opportunities and ability to move up within the company
We take pride in:
A transparent and collaborative team environment. We value multiple perspectives and fresh thinking.
Our entrepreneurial culture. We provide every employee the opportunity to make a meaningful impact.
Providing the opportunity to work with new technologies and learn from experienced professionals.
How organizations, large and small, use DevOps to drive developer agility and accelerate software delivery.
Company Overview - We are Liquibase
A career at Liquibase means joining a quickly growing company on the front lines of the DevOps space. Our vision is to be the easiest, safest, and most powerful community-led database change management solution. As companies of all sizes continue to adopt an agile methodology and DevOps practices, there is a growing realization that the database needs to be considered as part of this innovation process.
At Liquibase, we foster a culture rooted in the open-source values of freedom, choice, transparency, and meritocracy. These are not just fashion labels here, but sincere convictions, and you’ll see that reflected in the way we operate daily. We’re caffeinated, collaborative & confident experts, eager to solve the most challenging database CI/CD problems for our customers.
Want to help the software world move faster? You’ve found the right place.
Eligible candidates may be subject to criminal history checks, which will be conducted and used in accordance with applicable local, state, and federa