Senior Manager, Strategic Planning

Job Description: • Own demand and revenue forecasting across DTC, Amazon, and wholesale — building driver-based models that connect consumer demand signals to financial outcomes • Lead the annual operating plan and rolling forecast cadence in partnership with the CEO • Conduct variance analysis on actuals vs. forecast; identify root causes and develop updated plans • Own inventory planning strategy across all channels — translating demand forecasts into buy decisions, replenishment timing, and supply chain inputs • Monitor inventory positions across SKUs and channels; identify and mitigate risks including out-of-stock, overstock, and aging inventory • Build scenario models to stress-test inventory plans under different demand, lead time, and sell-through assumptions • Partner with supply chain and operations to ensure forecasts translate into executable fulfillment plans • Own the integrated business planning process — connecting demand signals, inventory, marketing, and financial plans • Drive alignment across marketing, supply chain, operations, and wholesale on shared forecasts and assumptions • Partner with the CMO and COO as an embedded analytical and planning resource • Build analytical frameworks and financial models to support key decisions: channel economics, pricing, new product ROI, promotional strategy • Build and maintain KPI dashboards and reporting infrastructure for real-time business visibility • Lead ad hoc strategic analyses and special projects for the CEO Requirements: • 4–7 years in demand planning, S&OP, or supply chain strategy in a fast-paced consumer, retail, e-commerce, or CPG environment — with ownership of multi-channel forecasts and inventory strategy; **OR** • 4–6 years in FP&A, private equity, or investment banking (M&A or coverage groups) with a demonstrated track record of complex financial modeling and strong interest in or prior exposure to operating roles • In either case: hands-on experience building the models and owning the methodology — not just running reports or supporting others' analysis • Advanced financial modeling: multi-tab operating models, driver-based forecasting, scenario analyses, and sensitivity tables • Ability to connect a demand forecast to a P&L and communicate financial implications clearly to non-finance audiences • Strong cross-functional collaboration: experience aligning marketing, supply chain, finance, and commercial teams on shared plans • Comfort with ambiguity, fast-changing priorities, and high-consequence decisions with imperfect information • Direct, clear communicator — you share your perspective, back it up with data, and engage constructively when challenged • Experience with multi-channel retail dynamics across DTC, Amazon, and wholesale simultaneously • Familiarity with Shopify, Amazon Seller Central, TripleWhale, Peel, Cin7 • Prior experience at a startup or growth-stage DTC or consumer brand • Background in or passion for women's health or maternal health Benefits: • Equity • Medical, dental, and vision coverage • HSA/FSA • One Medical membership • Headspace subscription • 3 weeks PTO