Senior Manager, Paid Media

Role OverviewThe Senior Manager, Paid Media will own the strategy, execution, and performance of Netwrix’s paid media programs across Google Ads, LinkedIn Ads, Meta Ads, and numerous other channels. This team lead will combine deep platform expertise with analytical rigor and a strong test-and-iterate mindset to continuously improve performance and efficiency.This role requires someone comfortable marketing complex, technical solutions to highly informed buyers (security leaders, IT professionals, compliance stakeholders). You will work closely with Product Marketing (PMM) to ensure ad messaging clearly articulates differentiated value and aligns with real-world buyer pain points. You’ll also partner closely with Netwrix’s Creative Director and Design Team to ensure strong, design-led, and cohesively-branded creative is at the forefront of our storytelling (and helping drive strong CTRs).The ideal candidate brings strong performance marketing fundamentals, hands-on execution ability, team leadership experience, and enthusiasm for leveraging AI tools to drive productivity and performance gains.Key ResponsibilitiesPaid Media Strategy & OwnershipOwn global paid media strategy and execution across Google Ads (Search, Display, YouTube, Performance Max), LinkedIn Ads, Meta Ads, Microsoft Ads (Search), Reddit Ads.Review & listing platforms (Capterra)Develop full-funnel acquisition strategies aligned to pipeline and revenue targets.Allocate budget dynamically across channels, regions, and product lines to maximize ROI.Build scalable account structures that support segmentation by Product line, Buyer persona, Industry vertical, Account tier, Geographic region, Sales pipeline vs. ecommerce, Ensure strong integration with landing page strategy, CRO efforts, and marketing automation workflows.Performance Optimization & ExperimentationLead a disciplined, ongoing test-and-learn program across: Ad creative, Messaging, Targeting strategies, Bidding models, Audience segmentation, Offer positioningImplement structured experimentation frameworks (hypothesis → test → analyze → scale).Drive improvements in: Cost per High-Value Leads / Opportunities, Pipeline contribution, ROAS, Customer acquisition costEstablish performance benchmarks and continuously raise the barConduct deep post-mortem analyses to uncover scaling opportunitiesData, Analytics & AttributionBuild and maintain robust reporting frameworks aligned to revenue impact.Partner with Marketing Operations and RevOps to ensure: Accurate tracking, Clean campaign attribution, Proper CRM and marketing automation integrationMove beyond platform metrics to focus on: Pipeline, Revenue, Deal velocity, Customer qualityIdentify inefficiencies and proactively recommend structural improvementsTranslate data into clear executive-ready insightsAI-Enabled Marketing & Tooling InnovationIntegrate AI tools into daily workflows to increase speed and performance, including: Creative generation, Ad variation development, Audience analysis, Bid optimization insights, Competitive intelligence, Ongoing (automated) keyword researchEvaluate emerging AI tools for paid media efficiency.Develop or collaborate on building lightweight internal tools, scripts, or automations to: Improve campaign setup speed, Enhance testing velocity, Surface performance insights faster.Champion a culture of intelligent automation and productivity.Messaging & Cross-Functional CollaborationPartner closely with Product Marketing to translate technical value propositions into high-performing ad messaging, ensure alignment with product positioning and competitive differentiation and align campaigns to launches, vertical plays, and solution narrativesProvide feedback loops to PMM on which messaging themes resonate most with technical buyersCollaborate with Content, Creative, and Web teams to improve landing page relevance and conversion ratesSupport Sales alignment by ensuring paid media efforts reflect ICP priorities and territory focusTeam Leadership & Vendor ManagementDirectly manage or mentor paid media specialists (internal and/or agency)Drive team accountability to OKRs and take full ownership of KPI targets across paid media performanceCoach team members on advanced optimization techniquesManage agency relationships where applicableBuild a high-performance culture grounded in ownership, experimentation, and data disciplineRequired Qualifications7+ years of hands-on paid media experience, including enterprise B2B environmentsDeep expertise in: Google Ads (advanced structure, bidding, and scaling strategies), LinkedIn Ads (B2B segmentation, ABM alignment), Meta Ads (prospecting and retargeting strategies)Demonstrated track record of managing substantial budgets and delivering measurable pipeline and revenue impactStrong analytical skills with comfort navigating multi-touch attribution environmentsExperience marketing complex or technical products to sophisticated buyersProven ability to design and execute structured testing frameworksHigh level of comfort leveraging AI tools in daily marketing workflowsStrong communication skills with the ability to present insights to executive stakeholdersFluency in EnglishPreferred QualificationsPeople management experienceExperience building automation scripts or lightweight internal toolsExperience with ABM programs and intent data platformsFamiliarity with B2B SaaS metrics and revenue operations alignmentExperience working across global or multi-regional marketsSuccess MetricsThis role will be evaluated on:● Pipeline generated from paid media● Paid media-sourced revenue● Cost efficiency (CPL, CPQL, ROAS, CAC)● Testing velocity and performance improvement rate● Channel scalability● Strategic innovation in AI-driven marketing execution● Team development and operational excellenceWhat We’re Looking For● Highly analytical and performance-driven mindset.● Curious, experimental, and constantly optimizing.● Comfortable operating in technical subject matter areas.● Proactive problem solver who builds, not just manages.● Strong collaborator who can bridge technical product messaging and paid acquisition performance.● Bias toward action and measurable impact.Our ValuesAt Netwrix, our values guide every action:Next-Level Customer Focus -Customers first, always. We listen, protect, and go the extra mile— because their success is our mission.Excellence - We set high standards and take pride in delivering exceptional results. We celebrate wins, seek constant improvement, and address shortcomings professionally.Transparent Ownership - We celebrate our successes, own up to our mistakes, communicate openly, and face challenges head-on with a genuine commitment to doing the right thing.Winning with Clear Thinking - We value clarity, find straightforward solutions to complex problems, and make swift, effective decisions.Relentless Innovation - We continually seek better ways to serve our customers and stay ahead. We foster creative thinking, and we embrace new approaches. Industry-Leading Expertise - We take pride in our expertise and continuously seek to learn and share knowledge, striving to be the trusted experts our customers rely on.eXceptional Together - We believe in the power of collaboration and diverse perspectives. By valuing each other’s strengths, we achieve outcomes that surpass individual contributions.Join us in a culture where integrity, respect, and hard work are foundational. Be part of a team dedicated to making a lasting impact.Why You’ll Love Working at NetwrixCompetitive Health BenefitsContinuous Learning and Development OpportunitiesTeam-Oriented, Collaborative, and Innovative Work EnvironmentRegular Company Town Halls to Keep You InformedOpportunities for Career Growth and AdvancementWe pride ourselves on a culture that truly values employee input across various backgrounds and experiences. We look forward to welcoming new talent who can help us further our mission. Netwrix Corporation and its wholly owned subsidiaries are Equal Opportunity Employers (EEO) and welcome all applicants for employment without regard to race, color, religion, sex, national origin, age, disability, veteran status, or any other protected characteristic under applicable law. 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