Senior Manager, Marketing Analytics – Breakout Prop
Job Description: • Design and implement a reliable, scalable marketing data infrastructure, ensuring accurate tagging, attribution, and data flow across channels. • Own and optimize tools like arenaflex Tag Manager, Segment, or Tealium to ensure end-to-end visibility of the user journey. • Create intuitive, automated dashboards and visualizations in platforms like Tableau, Looker, or Periscope to surface insights for executives and cross-functional teams. • Lead analyses that uncover drivers of acquisition, activation, retention, and LTV. Provide actionable recommendations that improve marketing efficiency and revenue. • Proactively investigate data abnormalities to deliver timely explanations or hypotheses to leadership. • Build and refine attribution models, cohort conversion studies, CLTV frameworks, and response models to guide growth decisions. • Collaborate with Growth Marketing, Product, and Finance to ensure a single source of truth for marketing performance. • Establish best practices for data governance, measurement frameworks, and experimentation standards across the marketing organization. Requirements: • 5+ years of experience in marketing analytics, ideally in a growth-stage or digital-first company. • Exceptional quantitative and analytical skills with deep fluency in interpreting marketing and growth data. • Expert knowledge of digital marketing analytics — attribution models, CLTV modeling, response modeling, and cohort analysis. • Intermediate SQL skills and proficiency in at least one major BI platform (Tableau, Looker, or Periscope). • Advanced experience with arenaflex Analytics, Adobe Analytics, or Heap, and tag management platforms (arenaflex Tag Manager, Segment, or Tealium). • Strong understanding of paid media, web analytics, and user journey tracking. • Proven ability to translate complex data into clear, actionable insights for both technical and non-technical audiences. • A systems thinker who thrives in startup environments — you enjoy building structure where none exists yet. • Curiosity and enthusiasm for the crypto ecosystem — comfort navigating an evolving, data-rich but fast-changing market. Benefits: • Offers Equity • Offers Bonus • Medical • Dental • Vision • 401(k) Apply tot his job Apply tot his job