Senior Manager - Direct Channels Customer Acquisition at careerzynith
**Unlock Your Potential and Lead the Way in Customer Acquisition**
At careerzynith, we're committed to empowering our customers and colleagues to achieve their full potential. As a Senior Manager - Direct Channels Customer Acquisition, you'll play a critical role in driving growth and delivering exceptional customer experiences across our Direct Channels. If you're a strategic thinker with a passion for customer-centric marketing, we want to hear from you.
**Join careerzynith and Be Part of a Global Community**
careerzynith is a global leader in the financial services industry, with a diverse community of colleagues who share a common goal: to provide the world's best customer experience every day. As a member of our team, you'll have the opportunity to learn and grow in a dynamic and supportive environment, with benefits and programs that support your personal and professional development.
**About careerzynith Global Commercial Services (GCS)**
careerzynith Global Commercial Services (GCS) offers powerful backing and financial support to business clients of all sizes. Our GCS Small Business Marketing team is dedicated to providing our customers with the world's best customer experience every day, ensuring that we're essential partners to our clients and win the full share of their business.
**The Customer Growth Marketing Team**
The Customer Growth Marketing team within GCS develops integrated marketing strategies across channels, delivering customer value through meaningful interactions at every touch to drive high levels of product satisfaction and long-term engagement among our customers.
**Key Responsibilities**
As a Senior Manager - Direct Channels Customer Acquisition, you'll lead the strategy, development, and implementation of various lending treatments across both our Charge and Lend Cards, in email and direct mail. Your key responsibilities will include:
* Developing, managing, evaluating, and optimizing email and direct mail communications for line treatments (Proactive Line Increase, Reactive Line Increase, and more) to drive engagement and incremental revenue
* Leading channel forecasting and results analysis; optimizing channels and flex plans as needed to meet investment and performance objectives
* Continuing to evolve how we market in email and direct mail, leveraging new technologies, personalization, and more
* Developing test and learn curriculum to drive growth through targeted initiatives
* Collaborating closely with Marketing Strategy, Product Management, and Risk partners on segmentation, targeting, and pricing, as well as to understand portfolio strategies and customer behavior to identify and address opportunities to support and grow the program
* Leading two high-performing direct reports who will lead marketing execution
**Minimum Qualifications**
To be successful in this role, you'll need:
* Relevant experience within marketing, product, strategy, or a function with transferrable skills
* A data-driven strategic thinker with a growth mindset and a track record of developing customer-first marketing strategies that deliver results
* Results-driven with exceptional sense of accountability and ownership
* A self-starter with strong problem-solving skills who can work independently, as well as within a team
* Superior relationship management skills, with the ability to influence partners both across and upwards
* Robust analytical skills that translate data into insights
* A solution-oriented mindset
* Clear and articulate communication skills, with the ability to tailor messages to different audiences
* Strong project management skills: ability to manage multiple projects with a heavy focus on attention to detail and meeting tight timelines
* Positive energy and enthusiasm with a "can-do" attitude
**Preferred Qualifications**
While not required, digital and/or direct mail expertise is preferred.
**Salary and Benefits**
The salary range for this role is $80,000.00 to $155,000.00 annually, plus bonus and benefits. We offer a comprehensive benefits package, including:
* Competitive base salaries
* Bonus incentives
* 6% Company Match on retirement savings plan
* Free financial coaching and financial well-being support
* Comprehensive medical, dental, vision, life insurance, and disability benefits
* Flexible working model with hybrid, onsite, or virtual arrangements depending on role and business need
* 20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption, or surrogacy
* Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
* Free and confidential counseling support through our Healthy Minds program
* Career development and training opportunities
**Why Join careerzynith?**
At careerzynith, we're committed to creating a workplace that's inclusive, supportive, and empowering. We believe that our colleagues are our greatest asset, and we're dedicated to providing them with the resources and opportunities they need to thrive. Join us and be part of a global community that's shaping the future of customer experience.
**Equal Opportunity Employer**
careerzynith is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law.
**Employment Eligibility**
Employment eligibility to work with careerzynith in the U.S. is required as the company will not pursue visa sponsorship for these positions.
**Apply Now**
If you're a strategic thinker with a passion for customer-centric marketing, we want to hear from you. Apply now and join careerzynith in shaping the future of customer experience.
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Unlock Your Potential and Lead the Way in Customer Acquisition
At careerzynith, we're committed to empowering our customers and colleagues to achieve their full potential. As a Senior Manager - Direct Channels Customer Acquisition, you'll play a critical role in driving growth and delivering exceptional customer experiences across our Direct Channels. If you're a strategic thinker with a passion for customer-centric marketing, we want to hear from you.
Join careerzynith and Be Part of a Global Community
careerzynith is a global leader in the financial services industry, with a diverse community of colleagues who share a common goal: to provide the world's best customer experience every day. As a member of our team, you'll have the opportunity to learn and grow in a dynamic and supportive environment, with benefits and programs that support your personal and professional development.
About careerzynith Global Commercial Services (GCS)
careerzynith Global Commercial Services (GCS) offers powerful backing and financial support to business clients of all sizes. Our GCS Small Business Marketing team is dedicated to providing our customers with the world's best customer experience every day, ensuring that we're essential partners to our clients and win the full share of their business.
The Customer Growth Marketing Team
The Customer Growth Marketing team within GCS develops integrated marketing strategies across channels, delivering customer value through meaningful interactions at every touch to drive high levels of product satisfaction and long-term engagement among our customers.
Key Responsibilities
Developing, managing, evaluating, and optimizing email and direct mail communications for line treatments (Proactive Line Increase, Reactive Line Increase, and more) to drive engagement and incremental revenue
Leading channel forecasting and results analysis; optimizing channels and flex plans as needed to meet investment and performance objectives
Continuing to evolve how we market in email and direct mail, leveraging new technologies, personalization, and more
Developing test and learn curriculum to drive growth through targeted initiatives
Collaborating closely with Marketing Strategy, Product Management, and Risk partners on segmentation, targeting, and pricing, as well as to understand portfolio strategies and customer behavior to identify and address opportunities to support and grow the program
Leading two high-performing direct reports who will lead marketing execution
Minimum Qualifications
Relevant experience within marketing, product, strategy, or a function with transferrable skills
A data-driven strategic thinker with a growth mindset and a track record of developing customer-first marketing strategies that deliver results
Results-driven with exceptional sense of accountability and ownership
A self-starter with strong problem-solving skills who can work independently, as well as within a team
Superior relationship management skills, with the ability to influence partners both across and upwards
Robust analytical skills that translate data into insights
A solution-oriented mindset
Clear and articulate communication skills, with the ability to tailor messages to different audiences
Strong project management skills: ability to manage multiple projects with a heavy focus on attention to detail and meeting tight timelines
Positive energy and enthusiasm with a "can-do" attitude
Preferred Qualifications
While not required, digital and/or direct mail expertise is preferred.
Salary and Benefits
The salary range for this role is $80,000.00 to $155,000.00 annually, plus bonus and benefits. We offer a comprehensive benefits package, including:
Competitive base salaries
Bonus incentives
6% Company Match on retirement savings plan
Free financial coaching and financial well-being support
Comprehensive medical, dental, vision, life insurance, and disability benefits
Flexible working model with hybrid, onsite, or virtual arrangements depending on role and business need
20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption, or surrogacy
Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
Free and confidential counseling support through our Healthy Minds program
Career development and training opportunities
Why Join careerzynith?
At careerzynith, we're committed to creating a workplace that's inclusive, supportive, and empowering. We believe that our colleagues are our greatest asset, and we're dedicated to providing them with the resources and opportunities they need to thrive. Join us and be part of a global community that's shaping the future of customer experience.
Equal Opportunity Employer
careerzynith is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law.
Employment Eligibility
Employment eligibility to work with careerzynith in the U.S. is required as the company will not pursue visa sponsorship for these positions.
Apply Now
If you're a strategic thinker with a passion for customer-centric marketing, we want to hear from you. Apply now and join careerzynith in shaping the future of customer experience.
```
Apply for this job
At careerzynith, we're committed to empowering our customers and colleagues to achieve their full potential. As a Senior Manager - Direct Channels Customer Acquisition, you'll play a critical role in driving growth and delivering exceptional customer experiences across our Direct Channels. If you're a strategic thinker with a passion for customer-centric marketing, we want to hear from you.
**Join careerzynith and Be Part of a Global Community**
careerzynith is a global leader in the financial services industry, with a diverse community of colleagues who share a common goal: to provide the world's best customer experience every day. As a member of our team, you'll have the opportunity to learn and grow in a dynamic and supportive environment, with benefits and programs that support your personal and professional development.
**About careerzynith Global Commercial Services (GCS)**
careerzynith Global Commercial Services (GCS) offers powerful backing and financial support to business clients of all sizes. Our GCS Small Business Marketing team is dedicated to providing our customers with the world's best customer experience every day, ensuring that we're essential partners to our clients and win the full share of their business.
**The Customer Growth Marketing Team**
The Customer Growth Marketing team within GCS develops integrated marketing strategies across channels, delivering customer value through meaningful interactions at every touch to drive high levels of product satisfaction and long-term engagement among our customers.
**Key Responsibilities**
As a Senior Manager - Direct Channels Customer Acquisition, you'll lead the strategy, development, and implementation of various lending treatments across both our Charge and Lend Cards, in email and direct mail. Your key responsibilities will include:
* Developing, managing, evaluating, and optimizing email and direct mail communications for line treatments (Proactive Line Increase, Reactive Line Increase, and more) to drive engagement and incremental revenue
* Leading channel forecasting and results analysis; optimizing channels and flex plans as needed to meet investment and performance objectives
* Continuing to evolve how we market in email and direct mail, leveraging new technologies, personalization, and more
* Developing test and learn curriculum to drive growth through targeted initiatives
* Collaborating closely with Marketing Strategy, Product Management, and Risk partners on segmentation, targeting, and pricing, as well as to understand portfolio strategies and customer behavior to identify and address opportunities to support and grow the program
* Leading two high-performing direct reports who will lead marketing execution
**Minimum Qualifications**
To be successful in this role, you'll need:
* Relevant experience within marketing, product, strategy, or a function with transferrable skills
* A data-driven strategic thinker with a growth mindset and a track record of developing customer-first marketing strategies that deliver results
* Results-driven with exceptional sense of accountability and ownership
* A self-starter with strong problem-solving skills who can work independently, as well as within a team
* Superior relationship management skills, with the ability to influence partners both across and upwards
* Robust analytical skills that translate data into insights
* A solution-oriented mindset
* Clear and articulate communication skills, with the ability to tailor messages to different audiences
* Strong project management skills: ability to manage multiple projects with a heavy focus on attention to detail and meeting tight timelines
* Positive energy and enthusiasm with a "can-do" attitude
**Preferred Qualifications**
While not required, digital and/or direct mail expertise is preferred.
**Salary and Benefits**
The salary range for this role is $80,000.00 to $155,000.00 annually, plus bonus and benefits. We offer a comprehensive benefits package, including:
* Competitive base salaries
* Bonus incentives
* 6% Company Match on retirement savings plan
* Free financial coaching and financial well-being support
* Comprehensive medical, dental, vision, life insurance, and disability benefits
* Flexible working model with hybrid, onsite, or virtual arrangements depending on role and business need
* 20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption, or surrogacy
* Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
* Free and confidential counseling support through our Healthy Minds program
* Career development and training opportunities
**Why Join careerzynith?**
At careerzynith, we're committed to creating a workplace that's inclusive, supportive, and empowering. We believe that our colleagues are our greatest asset, and we're dedicated to providing them with the resources and opportunities they need to thrive. Join us and be part of a global community that's shaping the future of customer experience.
**Equal Opportunity Employer**
careerzynith is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law.
**Employment Eligibility**
Employment eligibility to work with careerzynith in the U.S. is required as the company will not pursue visa sponsorship for these positions.
**Apply Now**
If you're a strategic thinker with a passion for customer-centric marketing, we want to hear from you. Apply now and join careerzynith in shaping the future of customer experience.
```html
Unlock Your Potential and Lead the Way in Customer Acquisition
At careerzynith, we're committed to empowering our customers and colleagues to achieve their full potential. As a Senior Manager - Direct Channels Customer Acquisition, you'll play a critical role in driving growth and delivering exceptional customer experiences across our Direct Channels. If you're a strategic thinker with a passion for customer-centric marketing, we want to hear from you.
Join careerzynith and Be Part of a Global Community
careerzynith is a global leader in the financial services industry, with a diverse community of colleagues who share a common goal: to provide the world's best customer experience every day. As a member of our team, you'll have the opportunity to learn and grow in a dynamic and supportive environment, with benefits and programs that support your personal and professional development.
About careerzynith Global Commercial Services (GCS)
careerzynith Global Commercial Services (GCS) offers powerful backing and financial support to business clients of all sizes. Our GCS Small Business Marketing team is dedicated to providing our customers with the world's best customer experience every day, ensuring that we're essential partners to our clients and win the full share of their business.
The Customer Growth Marketing Team
The Customer Growth Marketing team within GCS develops integrated marketing strategies across channels, delivering customer value through meaningful interactions at every touch to drive high levels of product satisfaction and long-term engagement among our customers.
Key Responsibilities
Developing, managing, evaluating, and optimizing email and direct mail communications for line treatments (Proactive Line Increase, Reactive Line Increase, and more) to drive engagement and incremental revenue
Leading channel forecasting and results analysis; optimizing channels and flex plans as needed to meet investment and performance objectives
Continuing to evolve how we market in email and direct mail, leveraging new technologies, personalization, and more
Developing test and learn curriculum to drive growth through targeted initiatives
Collaborating closely with Marketing Strategy, Product Management, and Risk partners on segmentation, targeting, and pricing, as well as to understand portfolio strategies and customer behavior to identify and address opportunities to support and grow the program
Leading two high-performing direct reports who will lead marketing execution
Minimum Qualifications
Relevant experience within marketing, product, strategy, or a function with transferrable skills
A data-driven strategic thinker with a growth mindset and a track record of developing customer-first marketing strategies that deliver results
Results-driven with exceptional sense of accountability and ownership
A self-starter with strong problem-solving skills who can work independently, as well as within a team
Superior relationship management skills, with the ability to influence partners both across and upwards
Robust analytical skills that translate data into insights
A solution-oriented mindset
Clear and articulate communication skills, with the ability to tailor messages to different audiences
Strong project management skills: ability to manage multiple projects with a heavy focus on attention to detail and meeting tight timelines
Positive energy and enthusiasm with a "can-do" attitude
Preferred Qualifications
While not required, digital and/or direct mail expertise is preferred.
Salary and Benefits
The salary range for this role is $80,000.00 to $155,000.00 annually, plus bonus and benefits. We offer a comprehensive benefits package, including:
Competitive base salaries
Bonus incentives
6% Company Match on retirement savings plan
Free financial coaching and financial well-being support
Comprehensive medical, dental, vision, life insurance, and disability benefits
Flexible working model with hybrid, onsite, or virtual arrangements depending on role and business need
20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption, or surrogacy
Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
Free and confidential counseling support through our Healthy Minds program
Career development and training opportunities
Why Join careerzynith?
At careerzynith, we're committed to creating a workplace that's inclusive, supportive, and empowering. We believe that our colleagues are our greatest asset, and we're dedicated to providing them with the resources and opportunities they need to thrive. Join us and be part of a global community that's shaping the future of customer experience.
Equal Opportunity Employer
careerzynith is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law.
Employment Eligibility
Employment eligibility to work with careerzynith in the U.S. is required as the company will not pursue visa sponsorship for these positions.
Apply Now
If you're a strategic thinker with a passion for customer-centric marketing, we want to hear from you. Apply now and join careerzynith in shaping the future of customer experience.
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Apply for this job