Senior Manager, Demand Generation

We are building the most trustworthy AI Accountants in the market, backed by a16z, Bain, and YC ( Our AI agents execute the accounting close — starting with bank reconciliation — helping finance teams close 2–5 days faster, eliminate manual work, and maintain audit-ready accuracy from day one. We are looking for a Senior Manager of Demand Generation to help us build the early demand engine from the ground up. This is not a scale-the-machine role yet. This is a “build it with your hands” role. You’ll work directly with Marketing, Sales, and Product to: • Turn design partner momentum into pipeline • Launch and optimize scrappy, high-signal campaigns • Support outbound with strong messaging and infrastructure • Convert credibility (webinars, dinners, thought leadership) into qualified conversations This role is ideal for someone who thrives in early-stage environments, understands that PMF comes before scale, and wants to own real revenue impact — not just campaign metrics. What you’ll be doing: Build the Early Demand Engine • Execute multi-channel campaigns (paid, organic, webinars, events, email) aligned to MQL and SQL, and ARR goals • Build pipeline with nurture flows and conversion paths • Help evolve outbound messaging and ICP segmentation in partnership with Sales • Turn high-touch programs (controller dinners, webinars, industry events) into pipeline Drive Website & Conversion Optimization • Optimize landing pages and core product pages for conversion • Collaborate with our designer to develop high-performing assets (ROI calculators, one-pagers, case studies) • Implement A/B testing and improve conversion rates across forms and campaigns Own Performance Tracking • Build and maintain dashboards that track full-funnel performance in HubSpot • Report weekly on MQLs, pipeline creation, cost per opportunity, and conversion rates • Ensure lifecycle definitions and attribution are clean and aligned Manage Paid & Budget Execution • Run and optimize paid campaigns (search, social, retargeting) • Keep CAC disciplined — especially in a pre-PMF environment • Test new channels thoughtfully, without vanity spend Support Outbound & ABM • Help operationalize account-based campaigns for priority verticals (CRE, SaaS finance teams) • Enable SDRs with messaging, sequences, and campaign alignment • Improve lead scoring and qualification frameworks Skills & experience we're excited by: • 4–8 years of B2B demand generation experience. Bonus points if you have experience marketing to finance, accounting, or ERP buyers; supporting outbound teams; and experience in early-stage AI or automation categories • Experience at a Series A/B startup (or similar early-stage environment) • Demonstrated ability to execute campaigns yourself — not just manage vendors • Comfort working with technical or financially sophisticated buyers • Strong analytical skills — you can build dashboards and interpret data without waiting on RevOps • Experience with HubSpot (strongly preferred), CRM systems, and performance marketing tools • A bias for action — you ship, iterate, and optimize • Comfort operating without a large team or big budget