Senior Manager, Content Marketing – AIO Strategy

Job Description: • Lead Participate Learning’s content vision, ensuring the organization stays ahead of marketing trends in an era of digital transformation and AI innovation. • Develop and oversee a comprehensive, multi-channel content strategy that drives awareness, engagement, and conversion across Participate Learning’s audiences. • Partner with stakeholders across the organization to align content strategy with Participate Learning’s positioning. • Lead the planning and alignment of campaigns to promote key content pieces across all marketing channels. • Establish consistent communication rhythms and shared frameworks to ensure proactive collaboration. • Expand the organization’s digital presence by leading strategies for YouTube and Reddit, as well as other channels as appropriate. • Mentor and develop content team members, providing feedback, creative and strategic guidance. • Champion the ethical and effective integration of AI tools into the content production and analytics process. • Lead the optimization of the MarTech ecosystem to streamline campaign execution and content personalization. • Present clear reports and recommendations to senior leadership, driving data-informed decision-making across marketing campaigns. • Collaborate with Product, Implementation, and Partnership teams to align messaging. Requirements: • Bachelor’s degree in Marketing, Communications, Journalism, or a related field; Master’s degree preferred. • 7+ years of experience in content marketing, digital strategy, or related fields, including experience leading a content team. • Demonstrated success managing integrated content campaigns across multiple channels (especially video, social, and email). • Proven experience implementing or leveraging AI marketing tools to enhance creative workflows, insights, and campaign efficiency. • Experience in education or mission-driven organizations preferred. Benefits: • Attractive benefit coverage for medical, dental, vision • Company paid long-term, short-term disability and life insurance • Paid Maternity/Paternity Leave • Generous Vacation and Separate Sick Time • Wellness Program • Adoption Assistance • Infant-At-Work and Bring Your Dog to Work Program • Cell Phone Reimbursement • Fully-Stocked Kitchen • Volunteer Time Off • Professional Development Funds • Tuition Assistance Apply tot his job