Senior Manager, Commercial Acquistion Strategy
About Team / Role
We are hiring a Senior Manager of Commercial Acquisition Strategy to own the lower funnel customer acquisition journey. This is a high-impact cross-functional leadership role sitting at the intersection of Sales Operations, Product and Marketing.
Your mission is two-fold: First, to act as a strategic lead for the Sales organization, evolving our structures, lead prioritization, and productivity models to drive higher ROI. Second, to be the commercial thought leader for the lower funnel, ensuring that whether a prospect is engaged by a rep or a digital channel, the path through application, credit, and issuance is frictionless, automated, and fast. You are the commercial lead responsible for turning high-level growth strategy into a high-performance reality, ensuring our systems and processes are perfectly tuned for customer acquisition.
Location: Remote (USA) or Hybrid (Portland, ME)
How You'll Make an Impact
Omnichannel Conversion Strategy (Lead-to-Card): Drive the commercial strategy for the end-to-end application journey to maximize conversion performance. You define the business requirements for a seamless "Pre-Card" experience, identifying and removing friction points to aggressively reduce Time-to-Decision and Time-to-First-Transaction across all channels.
Commercial Voice in Product Roadmap: Serve as the primary commercial lead within technical sprints, ensuring the product roadmap is aligned with revenue targets. You advocate for high-impact initiatives, such as enhanced KYC/KYB integrations and automated decisioning, to simplify the customer’s path to approval and ensure the technical output delivers maximum business value.
Salesforce Optimization & "The Last Mile": Own the successful implementation and field adoption of the commercial tech stack. You bridge the gap between high-level strategy and daily execution by ensuring Salesforce (CRM) workflows, lead scoring, and automated follow-ups are physically adopted by the sales team to prevent lower-funnel leakage.
Sales Org Evolution & Strategic Leadership: Provide the strategic framework for the next evolution within the Commercial business, including sales structure redesigns, territory planning, and segment-specific strategies. You will act as a thought leader for senior leadership to ensure the organization is constantly evolving toward higher quality customer segments.
Data-Driven Bottleneck Identification: Establish and monitor "Micro-KPIs" across the lower funnel (e.g., App Start-to-Submit rates, Document Upload velocity, and Credit Approval pull-through). Use these insights to lead course correction actions with Marketing and Product teams to identify exactly where prospects stall and why.
Data Storytelling & Executive Presence: Translate complex funnel metrics and technical roadmaps into clear, compelling strategic narratives for senior leadership. You must be an expert at building high-quality, structured presentation materials (e.g., Google Slides/PowerPoint) and using Excel to perform the underlying analysis that facilitates decisive action.
Experience You'll Bring
Professional Experience: 10 years of progressive experience in Sales Operations, Revenue Operations, or Commercial Strategy, with a specific focus on optimizing acquisition funnels.
Salesforce Proficiency: Advanced user-level knowledge of Salesforce (CRM). You must be expert at building custom reports and dashboards to track funnel performance, monitor rep activity, and identify data integrity issues.
Analytically Driven: Proficiency in Excel for data analysis (e.g., pivot tables, VLOOKUPs, data cleaning). You should be comfortable manipulating large datasets to identify trends, conversion leaks, and performance gaps.
Executive Presentation: Proven ability to build high-stakes PowerPoint/Google Slides decks that tell a story. You can take complex data and turn it into a clean, persuasive executive narrative.
Strategic Influence: Proven ability to provide thought leadership and influence without authority, successfully collaborating across Marketing, Product, and Sales teams.
Mindset: Highly analytical and systems-oriented with a strong bias toward action; the ability to think like a "Product Owner" while maintaining a "Sales Growth" heart.
Preferred Skills (Nice to Have): Familiarity with data warehousing tools such as Snowflake and the ability to write basic SQL queries to extract and manipulate funnel data independently.
The base pay range represents the anticipated low and high end of the pay range for this position. Actual pay rates will vary and will be based on various factors, such as your qualifications, skills, competencies, and proficiency for the role. Base pay is one component of WEX's total compensation package. Most sales positions are eligible for commission under the terms of an applicable plan. Non-sales roles are typically eligible for a quarterly or annual bonus based on their role and applicable plan. WEX's comprehensive and market competitive benefits are designed to support your personal and professional well-being. Benefits include health, dental and vision insurances, retirement savings plan, paid time off, health savings account, flexible spending accounts, life insurance, disability insurance, tuition reimbursement, and more. For more information, check out the "About Us" section.
Pay Range: $107,800.00 - $134,000.00
Apply To This Job
We are hiring a Senior Manager of Commercial Acquisition Strategy to own the lower funnel customer acquisition journey. This is a high-impact cross-functional leadership role sitting at the intersection of Sales Operations, Product and Marketing.
Your mission is two-fold: First, to act as a strategic lead for the Sales organization, evolving our structures, lead prioritization, and productivity models to drive higher ROI. Second, to be the commercial thought leader for the lower funnel, ensuring that whether a prospect is engaged by a rep or a digital channel, the path through application, credit, and issuance is frictionless, automated, and fast. You are the commercial lead responsible for turning high-level growth strategy into a high-performance reality, ensuring our systems and processes are perfectly tuned for customer acquisition.
Location: Remote (USA) or Hybrid (Portland, ME)
How You'll Make an Impact
Omnichannel Conversion Strategy (Lead-to-Card): Drive the commercial strategy for the end-to-end application journey to maximize conversion performance. You define the business requirements for a seamless "Pre-Card" experience, identifying and removing friction points to aggressively reduce Time-to-Decision and Time-to-First-Transaction across all channels.
Commercial Voice in Product Roadmap: Serve as the primary commercial lead within technical sprints, ensuring the product roadmap is aligned with revenue targets. You advocate for high-impact initiatives, such as enhanced KYC/KYB integrations and automated decisioning, to simplify the customer’s path to approval and ensure the technical output delivers maximum business value.
Salesforce Optimization & "The Last Mile": Own the successful implementation and field adoption of the commercial tech stack. You bridge the gap between high-level strategy and daily execution by ensuring Salesforce (CRM) workflows, lead scoring, and automated follow-ups are physically adopted by the sales team to prevent lower-funnel leakage.
Sales Org Evolution & Strategic Leadership: Provide the strategic framework for the next evolution within the Commercial business, including sales structure redesigns, territory planning, and segment-specific strategies. You will act as a thought leader for senior leadership to ensure the organization is constantly evolving toward higher quality customer segments.
Data-Driven Bottleneck Identification: Establish and monitor "Micro-KPIs" across the lower funnel (e.g., App Start-to-Submit rates, Document Upload velocity, and Credit Approval pull-through). Use these insights to lead course correction actions with Marketing and Product teams to identify exactly where prospects stall and why.
Data Storytelling & Executive Presence: Translate complex funnel metrics and technical roadmaps into clear, compelling strategic narratives for senior leadership. You must be an expert at building high-quality, structured presentation materials (e.g., Google Slides/PowerPoint) and using Excel to perform the underlying analysis that facilitates decisive action.
Experience You'll Bring
Professional Experience: 10 years of progressive experience in Sales Operations, Revenue Operations, or Commercial Strategy, with a specific focus on optimizing acquisition funnels.
Salesforce Proficiency: Advanced user-level knowledge of Salesforce (CRM). You must be expert at building custom reports and dashboards to track funnel performance, monitor rep activity, and identify data integrity issues.
Analytically Driven: Proficiency in Excel for data analysis (e.g., pivot tables, VLOOKUPs, data cleaning). You should be comfortable manipulating large datasets to identify trends, conversion leaks, and performance gaps.
Executive Presentation: Proven ability to build high-stakes PowerPoint/Google Slides decks that tell a story. You can take complex data and turn it into a clean, persuasive executive narrative.
Strategic Influence: Proven ability to provide thought leadership and influence without authority, successfully collaborating across Marketing, Product, and Sales teams.
Mindset: Highly analytical and systems-oriented with a strong bias toward action; the ability to think like a "Product Owner" while maintaining a "Sales Growth" heart.
Preferred Skills (Nice to Have): Familiarity with data warehousing tools such as Snowflake and the ability to write basic SQL queries to extract and manipulate funnel data independently.
The base pay range represents the anticipated low and high end of the pay range for this position. Actual pay rates will vary and will be based on various factors, such as your qualifications, skills, competencies, and proficiency for the role. Base pay is one component of WEX's total compensation package. Most sales positions are eligible for commission under the terms of an applicable plan. Non-sales roles are typically eligible for a quarterly or annual bonus based on their role and applicable plan. WEX's comprehensive and market competitive benefits are designed to support your personal and professional well-being. Benefits include health, dental and vision insurances, retirement savings plan, paid time off, health savings account, flexible spending accounts, life insurance, disability insurance, tuition reimbursement, and more. For more information, check out the "About Us" section.
Pay Range: $107,800.00 - $134,000.00
Apply To This Job