Senior Executive - Programmatic

Key Responsibilities:● Plan, execute, and optimize programmatic advertising campaigns using DV360.● Monitor campaign performance and ensure timely optimizations to achieve KPIs (CTR, VTR,Reach, etc.).● Develop and maintain comprehensive Excel-based reports to track performance and provide actionable insights.● Collaborate with internal teams to align campaign strategies with overall business objectives.● Troubleshoot and resolve technical issues related to programmatic campaigns.● Manage budgets effectively, ensuring optimal allocation of ad spend across campaigns.● Conduct audience research and leverage data-driven insights to refine targeting strategies.● Stay updated with the latest trends, tools, and technologies in programmatic advertising and DV360.Required Skills & Qualifications:● 2-3 years of hands-on experience with DV360 in managing programmatic advertising campaigns.● Proficiency in campaign monitoring, optimization, and troubleshooting.● Strong analytical skills with the ability to interpret data and generate insights.● Advanced Excel skills for reporting, including pivot tables, VLOOKUP, and chart creation.● Excellent communication and interpersonal skills for client interaction and internal collaboration.● Understanding of other Google Marketing Platform (GMP) tools is a plus (e.g., Google Ads,Campaign Manager 360).● Familiarity with audience targeting strategies, remarketing, and display/video ad formats.● Detail-oriented with the ability to manage multiple campaigns simultaneously.● Certification in DV360 or Google Marketing Platform is preferred but not mandatory.

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