Senior Director, Partner Marketing

Partnerships and professional associations are a primary growth engine for Actionstep. Current run-rate is the floor, not the ceiling — but it will not grow without dedicated ownership. This role exists to take the channel from a high-performing but loosely structured revenue source to a repeatable, scalable growth engine. You will build the co-marketing infrastructure, partner enablement systems, and attribution frameworks that turn our partner and association network into a force multiplier — one that operates across North America, the UK, and Australia/New Zealand. You will work in close alignment with the Chief Alliances Officer and serve as the marketing counterpart to the alliances org, building what the channel needs to generate, qualify, and close mid-market pipeline. CORE RESPONSIBILITIES Partner Ecosystem Architecture: In close partnership with the CAO and Alliances team, build and maintain a tiered partner model that concentrates resources on the highest-yield relationships — prioritizing strategic mid-market consultants, implementation partners, technology integrators , and professional associations (ALA, ILTA, ABA). Define what "active" means at each tier and create the activation criteria that move partners between tiers. Co-Marketing Infrastructure: Develop standardized co-marketing frameworks, campaign toolkits, and campaigns-in-a-box that allow partners to generate demand within their own networks with minimal friction and consistent messaging. Build the MDF program from the ground up — criteria, allocation logic, co-investment requirements, and direct ROI tracking at the opportunity level. Internal Partner Manager Enablement: Train and equip the CAO's partner managers to have marketing conversations with partners. Build the internal playbook, messaging guides, and objection-handling tools the alliances team needs to position co-marketing opportunities, set expectations, and hold partners accountable to activation milestones. Partner-Facing Enablement: Develop and own the partner enablement program, ensuring implementation consultants and association influencers are fluent in the Actionstep mid-market narrative and can carry it independently. Partners should be able to close the credibility gap in conversations where we are not in the room. Pipeline Attribution and Reporting: Work with Marketing Operations and the CRO's team to build clean attribution for partner-sourced and partner-influenced pipeline. Define shared definitions for partner-sourced vs. partner-influenced. Build the cadence for reporting to the CMO and CAO, including the metrics used at QBR and board-level reviews.