Senior Director, Integrated Marketing, Brand & Communications
Job Description:
• Develop and execute a comprehensive, multi-channel marketing strategy that aligns with business objectives and drives measurable outcomes.
• Lead brand stewardship, ensuring consistency and impact across all digital and offline touchpoints.
• Oversee the evolution of Vendavo’s brand identity, messaging, and positioning in the market.
• Manage the creation and delivery of high-quality content, including blogs, ebooks, whitepapers, collateral, podcasts, videos, customer stories, and sales enablement assets.
• Direct global editorial planning, aligning content with the buyer journey and campaign priorities.
• Lead PR and analyst relations strategy, building relationships with key media, analysts, and industry influencers.
• Oversee the development and distribution of press releases, thought leadership, and analyst reports.
• Own the strategy and operations for Vendavo’s website, social media, and digital channels.
• Drive website design, content, and performance, optimizing for user experience, traffic, and conversion.
• Integrate emerging AI tools and best practices to streamline workflows and amplify campaign impact.
• Ensure all digital assets are discoverable and aligned with SEO best practices.
• Lead the strategy and execution of webinars and virtual events, partnering with subject matter experts and demand gen to deliver engaging experiences that drive pipeline and brand awareness.
• Mentor and develop a team of content strategists and designers.
• Foster a culture of innovation, continuous learning, and operational excellence.
• Collaborate closely with internal stakeholders across marketing, product, sales, and customer success.
Requirements:
• 10+ years of experience in integrated marketing, brand, communications, or related fields, with at least 5 years in a leadership role. Experience in pricing software or CPQ preferred.
• Proven track record managing large-scale brands, content teams, and digital campaigns for B2B SaaS or technology companies.
• Deep expertise in brand strategy, content marketing, PR, AR, SEO, and digital experience.
• Strong analytical skills and experience with web analytics, SEO tools, and marketing automation platforms.
• Exceptional communication, leadership, and project management abilities.
• Bachelor’s degree in Marketing, Communications, Journalism, or related field; advanced degree preferred.
Benefits:
• Flexibility to work from home or in the office, depending on what works best for you
• Unlimited PTO for vacation, sick and mental health days–we encourage everyone to take vacation during the year to ensure dedicated time to spend with loved ones, explore, rest and recharge
• 4 recharge days, where the entire company goes on a brief pause in all geographies for 1 day each quarter. This day can be spent in whatever way helps you recharge, to regain energy, and dive back into the next workday
• 16 weeks of paid parental leave with health benefits for all parents, plus flexible re-entry schedules for returning to work
• $110 a month to cover your cell phone and internet expenses
• High-end laptop (Dell XPS or Mac)
• Competitive pay and bonus/commission
• Comprehensive health, detail, vision, and mental benefit options (PPO, FSA, HSA)
• 401k plan with a 3% employer non-election contribution
Apply Now
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• Develop and execute a comprehensive, multi-channel marketing strategy that aligns with business objectives and drives measurable outcomes.
• Lead brand stewardship, ensuring consistency and impact across all digital and offline touchpoints.
• Oversee the evolution of Vendavo’s brand identity, messaging, and positioning in the market.
• Manage the creation and delivery of high-quality content, including blogs, ebooks, whitepapers, collateral, podcasts, videos, customer stories, and sales enablement assets.
• Direct global editorial planning, aligning content with the buyer journey and campaign priorities.
• Lead PR and analyst relations strategy, building relationships with key media, analysts, and industry influencers.
• Oversee the development and distribution of press releases, thought leadership, and analyst reports.
• Own the strategy and operations for Vendavo’s website, social media, and digital channels.
• Drive website design, content, and performance, optimizing for user experience, traffic, and conversion.
• Integrate emerging AI tools and best practices to streamline workflows and amplify campaign impact.
• Ensure all digital assets are discoverable and aligned with SEO best practices.
• Lead the strategy and execution of webinars and virtual events, partnering with subject matter experts and demand gen to deliver engaging experiences that drive pipeline and brand awareness.
• Mentor and develop a team of content strategists and designers.
• Foster a culture of innovation, continuous learning, and operational excellence.
• Collaborate closely with internal stakeholders across marketing, product, sales, and customer success.
Requirements:
• 10+ years of experience in integrated marketing, brand, communications, or related fields, with at least 5 years in a leadership role. Experience in pricing software or CPQ preferred.
• Proven track record managing large-scale brands, content teams, and digital campaigns for B2B SaaS or technology companies.
• Deep expertise in brand strategy, content marketing, PR, AR, SEO, and digital experience.
• Strong analytical skills and experience with web analytics, SEO tools, and marketing automation platforms.
• Exceptional communication, leadership, and project management abilities.
• Bachelor’s degree in Marketing, Communications, Journalism, or related field; advanced degree preferred.
Benefits:
• Flexibility to work from home or in the office, depending on what works best for you
• Unlimited PTO for vacation, sick and mental health days–we encourage everyone to take vacation during the year to ensure dedicated time to spend with loved ones, explore, rest and recharge
• 4 recharge days, where the entire company goes on a brief pause in all geographies for 1 day each quarter. This day can be spent in whatever way helps you recharge, to regain energy, and dive back into the next workday
• 16 weeks of paid parental leave with health benefits for all parents, plus flexible re-entry schedules for returning to work
• $110 a month to cover your cell phone and internet expenses
• High-end laptop (Dell XPS or Mac)
• Competitive pay and bonus/commission
• Comprehensive health, detail, vision, and mental benefit options (PPO, FSA, HSA)
• 401k plan with a 3% employer non-election contribution
Apply Now
Apply Now