Senior Director II, Customer Marketing & Growth Strategy
The Senior Director II, Customer Marketing & Growth Strategy serves as the Chief Marketing Officer for the Strategic Partnerships & On-Premise (SPOP) organization. This executive is a transformative marketing leader and strategic thought partner - responsible for shaping the marketing vision for some of Coca-Cola’s largest, most influential customers across the foodservice and on‑premise landscape.
Acting as the senior-most marketing voice to these customers, this leader deeply navigates customer ecosystems, unlocks enterprise value, and drives marketing and commercial strategies that deliver measurable growth. As a key member of the SPOP Leadership Team, the Senior Director collaborates closely with Sales, Commercial, North America Marketing, and the broader FSOP Marketing Leadership Team to build and execute a shared strategy that strengthens customer partnerships, accelerates value creation, and advances Coca-Cola’s leadership position in the marketplace.
Key Responsibilities
Strategic Leadership & CMO Influence
• Lead, inspire, and empower a high-performing team of Customer Marketers responsible for setting the marketing vision, brand presence, and commercial agenda across all SPOP customers and channels.
• Serve as the senior-most face of Coca-Cola marketing to customers, especially at the C-suite level, cultivating strategic partnerships, influencing joint business planning, and driving marketing negotiations at the highest levels.
• Negotiate marketing investments and partnership frameworks, internally and externally at the executive level, to maximize Coca-Cola’s presence, efficiency, ROI, and impact.
• Provide visionary leadership and subject matter expertise on emerging market trends, digital transformation, and next-generation consumer engagement across the system.
• Lead, shape, and commercialize the SPOP value story across the Coca-Cola system—including FSOP, Retail, Brand, Digital, and Bottlers—to fully unlock the value of the assets to the system.
• Own and lead internal business planning processes, ensuring alignment of cross-functional partners, resources, and priorities.
• Translate enterprise-level strategies and calendarized events (GOAT) into actionable operating plans across the SPOP portfolio.
Cross-Functional Collaboration
• Partner cross-functionally across NAOU to solve complex customer and channel challenges, bringing insight-driven marketing expertise to grow the business, elevate brand value, and attract/retain consumers.
• Provide leadership voice across the organization to offer a Strategic Partnerships & On-Premise (SPOP) lens to strategic planning, resource allocation, and customer insights.
• Scale learnings, best practices, and innovation across the broader system to drive enterprise-wide impact.
Organizational Development
• Develop, inspire, and advance a diverse, high-performing team, foster a culture of trust, curiosity, innovation, accountability, and continuous growth.
• Own all people leadership processes, including annual objectives, talent development, succession planning, and ongoing performance management.
• Ensure organization effectively manages all resources and delivers key financial goals on budget (T&E, DME, Agency, and MAM).
• Serve as a catalyst for engagement across both direct reports and the broader SPOP organization, strengthening culture and organizational engagement.
Qualifications
• 10+ years of progressive marketing leadership experience, ideally within foodservice, retail, entertainment, marketing assets, beverage, or related industries.
• Proven track record of influencing C-suite stakeholders and senior customers.
• Expertise in customer marketing, brand strategy, assets, and digital marketing.
• Ability to develop and lead business planning processes, integrating strategic initiatives, multi-year plans, and commercial objectives.
• Demonstrated success in building, developing, and inspiring high-performing teams.
• Strong analytical, negotiation, communication and influencing skills.
• Ability to translate complex market or customer based strategies into simple, achievable, team tactics and initiatives
• Must LOVE and appreciate customer interaction, convention participation, industry events, and summits
• General Management Mindset
Education Requirements
Postgraduate Degree or Certification Preferred
Location - Preference is Atlanta (Primary), Dallas/Plano, Charlotte, Northeast corridor: New York Metro, Philadelphia, Boston
Skills
Influencing; Business Planning; Customer Relationships; Strategy Development; Brand Strategy; Strategy Execution; Marketing; Marketing Strategies; Strategic Planning; Collaboration; Business Strategies
The Coca-Cola Company will not offer sponsorship for employment status (including, but not limited to, H1-B visa status and other employment-based nonimmigrant visas) for this position. Accordingly, all applicants must be currently authorized to work in the United States on a full-time basis and must not require The Coca-Cola Company's sponsorship to continue to work legally in the United States.
Pay Range:$218,800 - $247,200
Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.
Annual Incentive Reference Value Percentage:50
Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.
Apply tot his job
Apply To this Job
Acting as the senior-most marketing voice to these customers, this leader deeply navigates customer ecosystems, unlocks enterprise value, and drives marketing and commercial strategies that deliver measurable growth. As a key member of the SPOP Leadership Team, the Senior Director collaborates closely with Sales, Commercial, North America Marketing, and the broader FSOP Marketing Leadership Team to build and execute a shared strategy that strengthens customer partnerships, accelerates value creation, and advances Coca-Cola’s leadership position in the marketplace.
Key Responsibilities
Strategic Leadership & CMO Influence
• Lead, inspire, and empower a high-performing team of Customer Marketers responsible for setting the marketing vision, brand presence, and commercial agenda across all SPOP customers and channels.
• Serve as the senior-most face of Coca-Cola marketing to customers, especially at the C-suite level, cultivating strategic partnerships, influencing joint business planning, and driving marketing negotiations at the highest levels.
• Negotiate marketing investments and partnership frameworks, internally and externally at the executive level, to maximize Coca-Cola’s presence, efficiency, ROI, and impact.
• Provide visionary leadership and subject matter expertise on emerging market trends, digital transformation, and next-generation consumer engagement across the system.
• Lead, shape, and commercialize the SPOP value story across the Coca-Cola system—including FSOP, Retail, Brand, Digital, and Bottlers—to fully unlock the value of the assets to the system.
• Own and lead internal business planning processes, ensuring alignment of cross-functional partners, resources, and priorities.
• Translate enterprise-level strategies and calendarized events (GOAT) into actionable operating plans across the SPOP portfolio.
Cross-Functional Collaboration
• Partner cross-functionally across NAOU to solve complex customer and channel challenges, bringing insight-driven marketing expertise to grow the business, elevate brand value, and attract/retain consumers.
• Provide leadership voice across the organization to offer a Strategic Partnerships & On-Premise (SPOP) lens to strategic planning, resource allocation, and customer insights.
• Scale learnings, best practices, and innovation across the broader system to drive enterprise-wide impact.
Organizational Development
• Develop, inspire, and advance a diverse, high-performing team, foster a culture of trust, curiosity, innovation, accountability, and continuous growth.
• Own all people leadership processes, including annual objectives, talent development, succession planning, and ongoing performance management.
• Ensure organization effectively manages all resources and delivers key financial goals on budget (T&E, DME, Agency, and MAM).
• Serve as a catalyst for engagement across both direct reports and the broader SPOP organization, strengthening culture and organizational engagement.
Qualifications
• 10+ years of progressive marketing leadership experience, ideally within foodservice, retail, entertainment, marketing assets, beverage, or related industries.
• Proven track record of influencing C-suite stakeholders and senior customers.
• Expertise in customer marketing, brand strategy, assets, and digital marketing.
• Ability to develop and lead business planning processes, integrating strategic initiatives, multi-year plans, and commercial objectives.
• Demonstrated success in building, developing, and inspiring high-performing teams.
• Strong analytical, negotiation, communication and influencing skills.
• Ability to translate complex market or customer based strategies into simple, achievable, team tactics and initiatives
• Must LOVE and appreciate customer interaction, convention participation, industry events, and summits
• General Management Mindset
Education Requirements
Postgraduate Degree or Certification Preferred
Location - Preference is Atlanta (Primary), Dallas/Plano, Charlotte, Northeast corridor: New York Metro, Philadelphia, Boston
Skills
Influencing; Business Planning; Customer Relationships; Strategy Development; Brand Strategy; Strategy Execution; Marketing; Marketing Strategies; Strategic Planning; Collaboration; Business Strategies
The Coca-Cola Company will not offer sponsorship for employment status (including, but not limited to, H1-B visa status and other employment-based nonimmigrant visas) for this position. Accordingly, all applicants must be currently authorized to work in the United States on a full-time basis and must not require The Coca-Cola Company's sponsorship to continue to work legally in the United States.
Pay Range:$218,800 - $247,200
Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.
Annual Incentive Reference Value Percentage:50
Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.
Apply tot his job
Apply To this Job