Senior Director, Demand and Growth
> Position: Senior Director, Demand and Growth Location: Dallas, TX
Job Id: 823 # of Openings: 1
About TOCA Soccer
At TOCA, we are passionate about people and the power of sport. We believe in creating an environment that becomes the "third home" for our guests - where they learn, where they live, and where TOCA becomes the place where they play. Whether they're kicking a soccer ball for the first time, focused on finding their best, or rediscovering their passion for the game, we are here to support and guide them every step along the way.
Everyone deserves the opportunity to experience the joy and fulfillment that sports can bring, regardless of background and skill levels. Our ultimate goal is to create a consistent and amazing experience for everyone who interacts with TOCA, whether it is our dedicated team members or esteemed guests.
What Makes a TOCA Teammate?
An individual that seeks to...
Play Hard
Care Deeply
Grow Together
Strive for Excellence
Create Awesome Experiences
Job Highlights
Job Title: Senior Director, Demand and Growth
Reports To: Sr. Vice President, TOCA Soccer
Location: Remote - Dallas, TX
Hours Required: Full-Time, Exempt
Travel: Up to 25%
About the Role
The next generation of sports brands will not be built through traditional advertising - they are built through community, storytelling, and authentic experiences that resonate with players and fans.
At TOCA, we believe soccer should live everywhere - on the field, in communities, and across digital platforms where players connect and share the game.
We are seeking a Senior Director, Demand and Growth to build and lead the engine that fuels TOCA's national expansion. This leader will architect systems that drive awareness, engagement, and participation across TOCA Centers - combining content, digital platforms, lifecycle marketing, and grassroots community activation into a unified growth engine.
This role is ideal for a builder who understands how modern brands scale and is excited to help position TOCA as one of the most recognizable and culturally relevant platforms in soccer.
Your Game Plan
Leadership & Team Development (35%)
• Build, lead, and develop a high-performing growth team across social media, content, lifecycle marketing, and grassroots initiatives
• Establish a culture that balances creative storytelling with performance-driven marketing
• Set direction, priorities, and performance expectations for the growth function
• Partner closely with operations and program leaders to ensure marketing efforts translate into real participation across TOCA Centers
Growth Systems & Brand Development (40%)
• Design and scale marketing systems that drive awareness, engagement, and participation across TOCA's network
• Develop content strategies that turn everyday moments inside TOCA Centers into compelling, shareable stories
• Build lifecycle marketing systems that convert interest into participation and sustain long-term engagement
• Partner cross-functionally to align marketing with programs, operations, and in-center experiences
• Continuously evaluate and evolve growth strategies based on performance, insights, and market trends
Performance & Brand Impact (25%)
• Drive sustained increases in guest traffic, participation, and membership across TOCA Centers
• Expand TOCA's digital reach, engagement, and cultural relevance within the soccer ecosystem
• Strengthen TOCA's position as a leading brand in modern soccer experiences
• Build scalable systems that support continued national growth
Qualifications & Experience
• 10+ years of experience leading growth, marketing, or brand-building functions within consumer, sports, or multi-location organizations
• Proven experience scaling digital platforms, community-driven brands, or high-growth businesses
• Strong understanding of modern content ecosystems, creators, and lifecycle marketing
• Experience building and leading high-performing teams
• Ability to translate brand and marketing strategy into measurable business outcomes
TOCA Football is an equal opportunity employer. We celebrate diversity throughout our organization. Please note, while we aim to provide a comprehensive job description, responsibilities may evolve as the organization continues to grow and business needs change.
Job Id: 823 # of Openings: 1
About TOCA Soccer
At TOCA, we are passionate about people and the power of sport. We believe in creating an environment that becomes the "third home" for our guests - where they learn, where they live, and where TOCA becomes the place where they play. Whether they're kicking a soccer ball for the first time, focused on finding their best, or rediscovering their passion for the game, we are here to support and guide them every step along the way.
Everyone deserves the opportunity to experience the joy and fulfillment that sports can bring, regardless of background and skill levels. Our ultimate goal is to create a consistent and amazing experience for everyone who interacts with TOCA, whether it is our dedicated team members or esteemed guests.
What Makes a TOCA Teammate?
An individual that seeks to...
Play Hard
Care Deeply
Grow Together
Strive for Excellence
Create Awesome Experiences
Job Highlights
Job Title: Senior Director, Demand and Growth
Reports To: Sr. Vice President, TOCA Soccer
Location: Remote - Dallas, TX
Hours Required: Full-Time, Exempt
Travel: Up to 25%
About the Role
The next generation of sports brands will not be built through traditional advertising - they are built through community, storytelling, and authentic experiences that resonate with players and fans.
At TOCA, we believe soccer should live everywhere - on the field, in communities, and across digital platforms where players connect and share the game.
We are seeking a Senior Director, Demand and Growth to build and lead the engine that fuels TOCA's national expansion. This leader will architect systems that drive awareness, engagement, and participation across TOCA Centers - combining content, digital platforms, lifecycle marketing, and grassroots community activation into a unified growth engine.
This role is ideal for a builder who understands how modern brands scale and is excited to help position TOCA as one of the most recognizable and culturally relevant platforms in soccer.
Your Game Plan
Leadership & Team Development (35%)
• Build, lead, and develop a high-performing growth team across social media, content, lifecycle marketing, and grassroots initiatives
• Establish a culture that balances creative storytelling with performance-driven marketing
• Set direction, priorities, and performance expectations for the growth function
• Partner closely with operations and program leaders to ensure marketing efforts translate into real participation across TOCA Centers
Growth Systems & Brand Development (40%)
• Design and scale marketing systems that drive awareness, engagement, and participation across TOCA's network
• Develop content strategies that turn everyday moments inside TOCA Centers into compelling, shareable stories
• Build lifecycle marketing systems that convert interest into participation and sustain long-term engagement
• Partner cross-functionally to align marketing with programs, operations, and in-center experiences
• Continuously evaluate and evolve growth strategies based on performance, insights, and market trends
Performance & Brand Impact (25%)
• Drive sustained increases in guest traffic, participation, and membership across TOCA Centers
• Expand TOCA's digital reach, engagement, and cultural relevance within the soccer ecosystem
• Strengthen TOCA's position as a leading brand in modern soccer experiences
• Build scalable systems that support continued national growth
Qualifications & Experience
• 10+ years of experience leading growth, marketing, or brand-building functions within consumer, sports, or multi-location organizations
• Proven experience scaling digital platforms, community-driven brands, or high-growth businesses
• Strong understanding of modern content ecosystems, creators, and lifecycle marketing
• Experience building and leading high-performing teams
• Ability to translate brand and marketing strategy into measurable business outcomes
TOCA Football is an equal opportunity employer. We celebrate diversity throughout our organization. Please note, while we aim to provide a comprehensive job description, responsibilities may evolve as the organization continues to grow and business needs change.