Senior Digital Marketing Specialist
Join to apply for theSenior Digital Marketing Specialistrole atCentralSquare Technologies
1 day ago Be among the first 25 applicants
Join to apply for theSenior Digital Marketing Specialistrole atCentralSquare Technologies
Get AI-powered advice on this job and more exclusive features.
CentralSquare is a unique enterprise software company whose mission is to build safer, smarter, more connected communities. More than8,000 public sector agenciestrust CentralSquare solutions each and every day. We serve governments of all sizes, from small towns to major cities, to make delivering public services less costly and more efficient.Digital Marketing ManagerThe Digital Marketing will be responsible for developing, implementing and optimizing our digital marketing strategy. Reporting to the Sr. Manager Digital Marketing, this role will be responsible in planning, executing, and reporting on digital marketing programs including ABM, inbound, email, digital advertising, marketing operations and our website. The Digital Marketing Manager must be able to effectively promote our solutions to potential customers across a variety of digital channels. This position requires a candidate comfortable with strategic thinking in a collaborative environment dedicated to the communities we serve.ResponsibilitiesPlan, execute and optimize omni-channel campaigns including paid search, email, display, etc. to meet digital pipeline generation and revenue goals
Develop content tailored to new and existing customer segments to drive cross-sell, upsell, and retention opportunities
Collaborate cross-functionally with product marketing, events, operations, communications and BDRs to coordinate, deliver and measure digital marketing campaigns
Manage relationships with external vendors and agencies, ensuring alignment with campaign goals, timely deliverables, and budget adherence
Manage and update website content with relevant and consistent messaging
Optimize website pages for SEO, SEM, PPC, Google Analytics and Google Ad activities
Work with web developers to enhance user experience and implement website enhancements
Track, measure, and report on the performance of digital marketing efforts, providing actionable insights to improve engagement and effectivenessWhat You'll Bring to NumeratorRequirementsBachelors degree in marketing, business or related field
3-5 years of experience in a B2B marketing environment
Strong understanding of Digital Marketing, ABM, retargeting and automation best practices
Proficient with modern B2B MarTech stack - WordPress, Marketo, Salesforce, Demandbase, Google Analytics, etc
Self-starter with a bias towards action, results, visibility and well-managed projects
Willingness to think outside the box, push the status quo, and think creatively
Excellent written and verbal communication skills
Ability to manage multiple initiatives at the same time in a fast-paced environmentPreferred QualificationsPublic safety, public administration or state and local government technology experience
SaaS or cloud-based technology experience
Hands-on experience with Demandbase, 6sense or similar platform
Remote experience
Seniority levelSeniority levelMid-Senior level
Employment typeEmployment typeFull-time
Job functionJob functionMarketing and Sales
IndustriesSoftware Development
Referrals increase your chances of interviewing at CentralSquare Technologies by 2x
Sign in to set job alerts for Digital Marketing Specialist roles.Were unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
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1 day ago Be among the first 25 applicants
Join to apply for theSenior Digital Marketing Specialistrole atCentralSquare Technologies
Get AI-powered advice on this job and more exclusive features.
CentralSquare is a unique enterprise software company whose mission is to build safer, smarter, more connected communities. More than8,000 public sector agenciestrust CentralSquare solutions each and every day. We serve governments of all sizes, from small towns to major cities, to make delivering public services less costly and more efficient.Digital Marketing ManagerThe Digital Marketing will be responsible for developing, implementing and optimizing our digital marketing strategy. Reporting to the Sr. Manager Digital Marketing, this role will be responsible in planning, executing, and reporting on digital marketing programs including ABM, inbound, email, digital advertising, marketing operations and our website. The Digital Marketing Manager must be able to effectively promote our solutions to potential customers across a variety of digital channels. This position requires a candidate comfortable with strategic thinking in a collaborative environment dedicated to the communities we serve.ResponsibilitiesPlan, execute and optimize omni-channel campaigns including paid search, email, display, etc. to meet digital pipeline generation and revenue goals
Develop content tailored to new and existing customer segments to drive cross-sell, upsell, and retention opportunities
Collaborate cross-functionally with product marketing, events, operations, communications and BDRs to coordinate, deliver and measure digital marketing campaigns
Manage relationships with external vendors and agencies, ensuring alignment with campaign goals, timely deliverables, and budget adherence
Manage and update website content with relevant and consistent messaging
Optimize website pages for SEO, SEM, PPC, Google Analytics and Google Ad activities
Work with web developers to enhance user experience and implement website enhancements
Track, measure, and report on the performance of digital marketing efforts, providing actionable insights to improve engagement and effectivenessWhat You'll Bring to NumeratorRequirementsBachelors degree in marketing, business or related field
3-5 years of experience in a B2B marketing environment
Strong understanding of Digital Marketing, ABM, retargeting and automation best practices
Proficient with modern B2B MarTech stack - WordPress, Marketo, Salesforce, Demandbase, Google Analytics, etc
Self-starter with a bias towards action, results, visibility and well-managed projects
Willingness to think outside the box, push the status quo, and think creatively
Excellent written and verbal communication skills
Ability to manage multiple initiatives at the same time in a fast-paced environmentPreferred QualificationsPublic safety, public administration or state and local government technology experience
SaaS or cloud-based technology experience
Hands-on experience with Demandbase, 6sense or similar platform
Remote experience
Seniority levelSeniority levelMid-Senior level
Employment typeEmployment typeFull-time
Job functionJob functionMarketing and Sales
IndustriesSoftware Development
Referrals increase your chances of interviewing at CentralSquare Technologies by 2x
Sign in to set job alerts for Digital Marketing Specialist roles.Were unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
#J-18808-Ljbffr
Apply Now
Apply Now