Senior Demand Generation Manager
About the role This role is for someone who wants to build a demand generation engine, not just run campaigns. You'll own the full funnel — from awareness through pipeline creation — and shape how TopQuadrant scales its marketing motion. As part of a fast-growing company, you'll span the entire buyer journey with deep collaboration across sales, product, and leadership, bringing modern digital tactics, data-driven decision making, and AI-powered tools to bear on real business outcomes. What you'll do Own marketing-sourced pipeline and meeting targets, and support overall GTM team goals Plan and execute multi-channel campaigns (events, webinars, SEO, SEM, paid syndication, email, social, content, ABM) that drive qualified meetings Forecast projected outcomes from marketing activities and report on actuals, with clear recommendations based on performance Own funnel performance from lead to meeting to pipeline Drive website traffic and conversion optimization through SEO, SEM, and SAIO to increase inbound demand Plan and execute virtual and in-person events, including webinars and field events Manage vendor relationships across design, development, and SEO/SAIO/SEM Translate core messaging into impactful content across channels and campaigns Partner with the executive team to support data insights for internal and external communications Work hand-in-hand with marketing and revenue operations to optimize lead flow, report attribution, and improve the customer buying journey Qualifications 5+ years of experience in demand generation, digital marketing, or growth marketing roles Proven track record of driving pipeline and revenue impact in a B2B SaaS environment Experience marketing to enterprise accounts and supporting complex, multi-stakeholder sales cycles Hands-on experience with account-based marketing (ABM) strategies and tools Strong experience with SEO, SEM, paid media, and campaign execution Working knowledge of HubSpot CRM and marketing automation Experience planning and executing webinars and events as demand drivers Data-driven mindset with the ability to analyze performance and optimize campaigns Familiarity with AI tools and a demonstrated ability to apply them in marketing workflows Excellent communication and collaboration skills, especially in a remote environment Working at TopQuadrant is best exemplified by our values: Boldly Customer-Centric: Every decision traces back to what's best for the customer. Not what's easiest for us—what's best for them. Substance Over Style: We have a flat hierarchy where the best ideas win. We're decisive, constantly improving, and hungry for feedback. Connections Matter: A team that sticks together is unstoppable. We presume the best intent and inspire each other. Trust & Flexibility: We're remote-first with competitive compensation (salary + bonus + extended benefits). We believe better work happens when people have great work-life balance and, frankly, are more fun to work with. "Killer App" Mindset: We build technology to solve real problems. Pick a lane, work with your team, and run. Why Join Us: Salary – Our philosophy is to pay competitively, as we want our team focusing on ways to help TopQuadrant win, while feeling comfortable with their compensation. Annual Bonus - When the company does well, we all should share, not just in long term value, but today. Equity – You’re joining a growth technology company, and as a team member your ability to make a positive impact is important. We want to provide an opportunity for employees to share in the financial success of the organization. We’ve gathered market data to help us arrive at a generous equity plan. Benefits - We offer a competitive benefits package including Medical, Dental, Vision, Short and Long Term Disability, Company Paid Life Insurance, Paid Time-Off, and a 401K plan. We also offer parental leave. Vacation and Holidays - You will be eligible to participate in an Open PTO policy, we recommend you take at least 15 days per year, in addition to 14 observed company holidays.