Senior Demand Generation Manager

Senior Demand Generation ManagerCompany OverviewActiveProspect is on a mission to make consent-based marketing the best channel for online customer acquisition. We provide marketers the products they need to acquire qualified customers at scale. Our platform is trusted by thousands of companies engaged in direct-to-consumer marketing, helping them save wasted spend, comply with ever-changing regulations, and manage a constantly evolving partner landscape. Our flagship product, TrustedForm, is used to certify over 1 billion opt-in digital customer leads every year and is the gold standard for documenting prior express written consent for TCPA compliance.Job SummaryActiveProspect is seeking a Senior Demand Generation Manager to lead the execution and optimization of our demand engine across paid media, organic acquisition, website performance, and emerging growth channels.Reporting to the Head of Growth, this role is responsible for driving efficient pipeline growth through disciplined experimentation, smart budget allocation, and high-performing acquisition programs.This is a highly cross-functional role at the intersection of marketing, product, and revenue, translating growth priorities into execution across channels and funnel stages.The ideal candidate brings deep expertise in paid social, SEO, and conversion optimization, along with a strong track record of identifying and scaling new growth opportunities across channels such as CTV, Reddit, and other emerging platforms.Responsibilities:Demand Execution & Pipeline GrowthLead the execution of demand generation programs across paid media, SEO, website acquisition, retargeting, and emerging channelsDrive qualified pipeline growth, balancing volume, quality, and efficiencyAlign demand execution with ICP, product positioning, and revenue goalsExperimentation & Growth EngineBuild and operate a structured experimentation framework across channels, audiences, creative, and funnel experiencesDefine hypotheses, success metrics, and clear scale/stop decision criteriaContinuously test and evaluate new acquisition opportunities including CTV, Reddit, programmatic, and other emerging platformsPaid Media & Performance MarketingOwn day-to-day paid acquisition across platforms such as Meta, LinkedIn, and other performance channelsOptimize targeting, creative, and spend to drive pipeline and revenue—not just leadsContinuously improve cost efficiency, conversion rates, and return on ad spendSEO, Website & Conversion OptimizationPartner with content and web teams to grow high-intent organic traffic through SEOOwn website and landing page performance, improving visitor-to-lead and lead-to-opportunity conversion ratesImplement and scale CRO (conversion rate optimization) best practicesBudget Allocation & Investment DecisionsOwn day-to-day demand generation budget allocation across channelsContinuously reallocate spend based on performance, experimentation results, and pipeline impactMake data-driven investment decisions grounded in CAC, ROI, and conversion performanceCross-Functional ExecutionPartner closely with Product, Sales, RevOps, and Product Marketing to align demand efforts with pipeline goalsEnsure tight feedback loops between traffic, lead quality, conversion, and revenue outcomesSupport both PLG and sales-assisted growth motionsMeasurement & InsightsOwn reporting across demand channels, including performance, attribution, and experimentation resultsEstablish clear visibility into pipeline contribution, CAC, ROI, and channel performanceTranslate insights into actionable recommendations that improve growth outcomesQualifications and Skills8+ years of experience in demand generation, growth marketing, or performance marketing in SaaS, martech, adtech, or lead-generation environmentsProven success scaling paid media programs (especially paid social) with strong ROI disciplineStrong experience with SEO, web traffic strategy, and conversion rate optimizationDemonstrated ability to build and execute experimentation frameworks that drive measurable growthExperience testing and scaling new channels (CTV, Reddit, programmatic, etc.)Strong analytical mindset with fluency in pipeline metrics, CAC, conversion rates, and ROIExperience with tools such as Google Analytics, GTM, HubSpot/Salesforce, paid media platforms, and BI toolsAbility to operate at both strategic and hands-on levelsPreferred QualificationsExperience in regulated or compliance-driven acquisition environmentsFamiliarity with incrementality testing, attribution models, or media mix optimizationExperience managing agencies or cross-channel programsBenefits and PerksA collaborative work environment with the freedom and opportunities of a startup cultureA global, remote-first company that encourages occasional team get-togethersLife and work balanceFlexible vacation timeRetirement plan matching up to 3.5% of your salaryVaried options for health, dental, vision, disability and life insurance ActiveProspect is an Equal Opportunity Employer committed to diversity and inclusion in the workplace. 

Apply Now