Senior Data Analyst - Performance Marketing

POSITION DUTIES: Analyze large-scale marketing datasets from multiple channels (e.g., paid search, social, display, email, affiliate) using statistical and computational techniques to evaluate performance, identify key trends, and optimize return on investment (ROI). Develop and maintain predictive and econometric models, including marketing mix models and attribution frameworks, to quantify the incremental impact of each marketing channel on conversions, revenue, and customer acquisition. Design and execute controlled experiments (A/B and multivariate tests) to assess the effectiveness of ad creatives, audience targeting, and bidding strategies, applying rigorous statistical validation methods. Create and automate data pipelines and dashboards to provide real-time insights into marketing performance and customer behavior for cross-functional stakeholders. 5. Apply machine learning algorithms and forecasting techniques to predict customer lifetime value (LTV), conversion probability, and channel performance trends. Collaborate with cross-functional teams (marketing, data engineering, finance, and product) to integrate data sources, ensure data quality, and align analytical insights with business objectives. Communicate findings and recommendations through clear data visualizations, reports, and presentations to both technical and non-technical audiences. Continuously evaluate and refine analytical methodologies to improve modeling accuracy, scalability, and business impact. EXPERIENCE REQUIRED: Master's degree in a quantitative field (e.g. Statistics, Analytics, Mathematics, Economics, Data Science, or similar). At least 2 years in a data analytics role, with a focus on performance or digital marketing. proficiency in SQL and data visualization tools, and knowledge of statistical analysis and A/B testing. All posted ranges are reflective of base salary and may vary depending upon experience level and location. Bonus and equity may also be provided for eligible roles. Pay Range $159,328 — $164,328 USD