**Senior Customer Relationship Marketing Manager – Web & Cloud Application Development**

At arenaflex, we're on a mission to revolutionize the way we interact with our customers, and we're looking for a talented Senior CRM Marketing Manager to join our team. As a customer-centric and data-driven professional, you'll be responsible for developing and managing engagement campaigns that drive incremental sales and increase customer loyalty. If you're passionate about marketing, data analysis, and customer experience, we want to hear from you. **About arenaflex** arenaflex is a leading e-commerce company that's passionate about delivering exceptional customer experiences. With a strong focus on innovation and customer-centricity, we're committed to making a positive impact on the lives of our customers and their pets. Our team is made up of talented individuals who share our vision and are dedicated to making a difference. **Job Summary** As a Senior CRM Marketing Manager at arenaflex, you'll be responsible for developing and executing multi-channel marketing campaigns that drive customer engagement and incremental sales. You'll work closely with our internal product marketing resources, experimentation team, and data science team to ensure that our marketing efforts are data-driven, personalized, and contextual. If you're a marketing professional with a passion for data analysis and customer experience, we want to hear from you. **Key Responsibilities** * Develop and execute multi-channel marketing campaigns that drive customer engagement and incremental sales * Run complex A/B and multivariate testing across emails and journeys to determine incrementality and optimal sequencing * Work with internal product marketing resources to ensure essential technical steps are taken for list selection, segmentation, and tracking * Deep dive different data streams to ensure correctness of targeting * Build sensitivity models to size opportunity and risk associated with proposed initiatives * Work with experimentation team to craft strategic vision and roadmap for automation * Leverage CRM data to drive personalized and contextual experiences to increase customer engagement * Manage reporting requests and ongoing analyses for campaign performance, key insights, and strategic learnings * Drive a customer-first approach to all experiences * Effectively partner across the organization: integrated marketing, engineering, product management, merchandising, and supply chain * Be knowledgeable on email and push best practices, technologies, and trends * Work with data science and experimentation team to create and implement advanced customer segmentation models to improve audience targeting **Essential Qualifications** * A passion and track record for customer-centric marketing * 7+ years of email and/or direct marketing experience; e-commerce preferred * Bachelor's degree; Master's a plus * Data-driven and analytical with strong ability to interpret and identify insights through data * Hands-on experience designing and implementing campaigns through an enterprise ESP (ideally Braze) * Deep understanding of how to enable behavioral, demographic, and transactional data to drive personalization * Experience with an email optimization and personalization platforms and project management tools (JIRA) required * Strong communication skills (verbal and written) with ability to clearly articulate information that influences data-driven business decisions * Operates independently and efficiently to manage multiple projects and deadlines simultaneously and successfully, without sacrificing attention to detail * Proven experience in an email management function and outstanding attention to detail * Be knowledgeable on email best practices, technologies, and trends * Knowledge of SQL, Tableau, and other data analytics tools * Experience working with a Customer Data Platform (CDP) * Understanding of incrementality testing, statistical significance, and lifetime value **Preferred Qualifications** * E-commerce or CPG marketing background is a plus * Experience working with Braze or Moveable ink * Knowledge of the pet food industry **What We Offer** * Competitive salary and benefits package * Opportunity to work with a talented team of professionals who share your passion for customer-centric marketing * Collaborative and dynamic work environment * Professional development and growth opportunities * Flexible work arrangements to support work-life balance * Access to cutting-edge technology and tools * Recognition and rewards for outstanding performance **How to Apply** If you're a motivated and customer-centric marketing professional who is passionate about data analysis and customer experience, we want to hear from you. Please submit your resume and cover letter to [insert contact information]. We can't wait to hear from you! **Equal Opportunity Employer** arenaflex is an equal opportunity employer and welcomes applications from diverse candidates. We are committed to creating an inclusive and diverse work environment that reflects the communities we serve. If you have a disability under the Americans with Disabilities Act or similar law, and you need an accommodation during the application process or to perform these job requirements, or if you need a religious accommodation, please contact [insert contact information]. **Contact Us** If you have a question regarding your application, please contact [insert contact information]. To access arenaflex's Customer Privacy Policy, please click here. To access arenaflex's California CPRA Job Applicant Privacy Policy, please click here. Apply Job! Apply for this job