Senior Customer Marketing Specialist

As a Senior Customer Marketing Specialist at Lytx, you will play a critical role in driving customer growth and retention. You are a strategic, results-driven marketer who develops and executes omnichannel campaigns that engage customers throughout their lifecycle. By building strong partnerships across internal teams and with our customers, you will help deepen relationships and deliver measurable impact on loyalty, retention, and revenue. The ideal candidate is a tech-savvy, data-driven marketer with a passion for collaboration, a bias for action, and a proven ability to thrive in a fast-paced, dynamic environment. Key Responsibilities • Develop a deep understanding of customer goals, industry dynamics, and business objectives to identify marketing opportunities aligned with Lytx’s strategy. • Design and execute customer marketing plans that support the customer lifecycle, including expansion, upsell, cross-sell, product adoption, and retention. • Create impactful, multi-format content that informs and engages customers. • Partner cross-functionally with sales, customer success, product, and marketing subject matter experts to develop impactful campaigns. • Deliver personalized, multi-channel campaigns using email, digital, direct mail, enablement tools, and other tactics to drive customer engagement and growth. • Monitor campaign performance, analyze results, and optimize efforts to improve ROI and meet key business goals. • Contribute to a culture of continuous improvement through experimentation, feedback, and iteration. • Perform other related duties as assigned. Qualifications • 5+ years of B2B marketing experience; SaaS experience strongly preferred. • Minimum of 2 years in customer marketing or lifecycle marketing roles. • Proven success in building and executing marketing strategies that drive cross-functional alignment and measurable outcomes. • Hands-on experience designing programs to support customer retention, product adoption, and account expansion. • Strong analytical skills with a data-driven approach to optimizing campaign performance. • Exceptional organizational and project management abilities with keen attention to detail. • Excellent collaboration and communication skills across teams and stakeholders. • Proficiency with marketing technologies such as 6sense, Marketo, and Salesforce. • Solid understanding of ABM practices and customer growth strategies, with a passion for staying ahead of marketing trends. Benefits: • Medical, dental and vision insurance • Health Savings Account • Flexible Spending Accounts • Telehealth • 401(k) and 401(k) match • Life and AD&D insurance • Short-Term and Long-Term Disability • FTO or PTO • Employee Well-Being program • 11 paid holidays plus 1 inclusive holiday per year • Volunteer Time Off • Employee Referral program • Education Reimbursement Program • Employee Recognition and Appreciation program • Additional perk and voluntary benefit programs Salary is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. This position is also eligible for an incentive compensation plan. The expected hiring salary for this position is: $92,000.00 - $116,000.00 Innovation Lives Here You go all in no matter what you do, and so do we. At Lytx, we’re powered by cutting-edge technology and Happy People. You want your work to make a positive impact in the world, and that’s what we do. Join our diverse team of hungry, humble and capable people united to make a difference. Together, we help save lives on our roadways! Lytx, Inc. is proud to be an equal opportunity employer. We’re committed to building a diverse and inclusive workforce and do not discriminate based on race, color, religion, sex, sexual orientation, gender identity or expression, gender, genetic information, uniformed service, national origin, age, veteran status, disability, pregnancy, or any other status protected by federal or state law. We are committed to providing reasonable accommodation for candidates with disabilities who need assistance during the hiring process. To request a reasonable accommodation, please email [email protected]. Lytx conducts background checks on applicants who receive a conditional offer of employment in accordance with applicable local, state, federal and regional laws. Qualified applicants with arrest or conviction records will be considered. Background check results may potentially result in the withdrawal of a conditional offer of employment and will be made in accordance with all applicable local, state, federal and regional laws.