Senior Copywriter
This isn’t a ‘write some blogs’ kind of role. You’ll be shaping the messaging that fuels real revenue across campaigns, sales, and brand. Rankings.io is a law firm marketing agency built for elite lawyers focused on turning visibility into signed cases. We help firms turn SEO, paid media, websites, and AI-search visibility into measurable growth across the markets that matter most.We’re hiring a Senior Copywriter to lead performance-driven messaging across Rankings.io, PIM, and PIMCON. Sitting within the Brand Marketing team, this role will shape how our brand shows up across campaigns, web, thought leadership, and sales touchpoints, partnering closely with creative, SEO, paid media, sales, and leadership to strengthen voice consistency, brand authority, and the trust that fuels long-term pipeline growth.ResponsibilitiesWrite campaign copy across paid social, web, email, brand initiatives, and webpages Build case studies, proof stories, and client-success narrativesCreate email nurture sequences and lifecycle campaignsSupport sales enablement with decks, proposals, and one-pagersWrite pages in collaboration with SEO specialists for SEO/AI search visibility copyLead PIM and PIMCON event pages, sponsor copy, and speaker promotionsDevelop CTA frameworks, messaging tests, and conversion experimentsHelp establish brand and messaging standards across the organizationRequirements5-8+ years of copywriting experience in B2B, agency, SaaS, legal, or high-consideration servicesProven experience writing for paid media, social, lifecycle, websites, and sales enablementStrong understanding of CRO, funnel stages, and audience psychologyAbility to translate marketing concepts into clear, outcome-driven messagingExperience collaborating with SEO, paid media, design, and sales teamsExceptional storytelling skills with a bias toward measurable outcomesExcels at shifting tone of voice for different audiences / channelsStrong cross-collaboration skills across marketing and salesAbility to thrive in a fast-moving, high-performance environmentA portfolio or work samples showcasing relevant copy (campaigns, landing pages, email, case studies, etc.). BenefitsStarting salary of $80,000Work remotely from homeUnlimited PTO$100 Wellness Reimbursement ProgramQuarterly training stipend for Professional Development401(k) with 3% Employer match (Safe Harbor)100% Health Insurance (including fully employer-funded coverage)What to Expect in the Interview Process1. Human Resume Review Your resume will be reviewed by our Talent Acquisition team: real people, not AI.2. One-Way Video Interview Selected candidates will be sent a link to complete a one-way video interview. Please plan to record in your typical work-from-home environment, ensuring it is well-lit and free of distractions.3. Live Zoom Interview Candidates who move forward will meet with Talent Acquisition and the Hiring Manager for a live Zoom interview to discuss experience, role expectations, and team fit.4. Writing ExerciseCandidates who advance will complete a short, role-relevant writing assignment designed to reflect the type of work you’d do at Rankings.5. Final Interview A final conversation with Talent Acquisition and the Hiring Manager to dive deeper into your work, thinking, and overall fit for the team.
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