Senior Content Strategist
Lazer is a world-class digital product studio composed of 180+ senior engineers and designers with backgrounds from companies like Apple, Google, Coinbase, and more. With our product experience, we have designed, engineered, and grown products from $0 to $200M in revenue. Clients seek out our help because we have the talent to deeply understand their needs and provide industry, technical, or product insights that are uniquely valuable to their efforts. Our clients range from early-stage startups and venture studios to recognizable retail brands and exciting enterprises. Some of our notable clients include Google, Shopify, Coinbase, Alchemy, Hinge, OVO, Polymarket, and more. We are a remote-first organization headquartered in Toronto, Ontario, with employees worldwide. We believe in providing the best experience possible for all Lazerites by fostering a strong community through regular events, company vacations, competitive compensation, unlimited PTO, and more! Join Lazer and help us solve problems and build the next generation of products! Lazer Commerce is a specialized team within Lazer focused on crafting scalable, high-performing commerce experiences across the Shopify ecosystem. We partner with forward-thinking brands and agencies to design and implement custom storefronts, headless architectures, and robust backend integrations. From theme development to complex ERP and OMS workflows, our engineers bring deep expertise in Shopify, modern frameworks, and commerce infrastructure to help clients launch, scale, and optimize their digital retail experiences. Who You Are Experienced technology writer and researcher with a proven track record creating content in tech-focused industries, particularly within Commerce/Shopify ecosystem, who investigates industry trends and generates original, high-quality insights across commerce, crypto, fintech, and AI topics Strategic content developer who creates content strategies aligned with business objectives, tracks performance metrics, and adjusts approaches based on data to improve engagement and drive sales processes Versatile multimedia creator capable of writing across all formats—from long-form thought leadership to social media updates—while leveraging design tools to produce rich, visual content experiences that resonate with enterprise audiences SEO-savvy communicator who optimizes content for search engines and writes with a slightly cheeky yet professional tone that resonates with enterprise decision-makers Detail-oriented collaborator who partners effectively with delivery and design teams, edits meticulously for accuracy and consistency, and manages multiple projects simultaneously while meeting deadlines AI-fluent and platform-proficient professional who leverages AI tooling to accelerate content creation and has hands-on experience with platforms like Webflow CMS (bonus) What You'll Do Create and publish diverse content including blog posts, case studies, product launch materials, thought leadership pieces, testimonials, and commentary on commerce news and tech events across commerce, Shopify, crypto, fintech, and AI topics Own and manage social media presence by developing platform-specific content strategies, crafting engaging posts, and maintaining consistent brand voice across all channels to strengthen brand positioning Produce multimedia content experiences by combining written copy with visual design elements to deliver rich, engaging materials that support marketing campaigns and sales conversations Collaborate cross-functionally with delivery and design teams to develop campaign-aligned content, incorporate stakeholder feedback, and ensure all materials meet brand standards and quality expectations Optimize content performance by implementing SEO best practices, analyzing engagement metrics, maintaining production schedules, and refining strategies to maximize reach and impact across all lines of business Why Work With Us Accelerate Your Growth: Work across multiple industries and cutting-edge projects with a team that ships fast. Maximum Impact: Shape the future of the tech industry by helping ambitious projects reach their potential. True Ownership: Everyone ships code and has real autonomy with minimal meetings. Continuous Learning: Be part of a team of senior engineers and designers who love learning and knowledge sharing. Why This Might Not Be For You You Resist Modern Tools: We leverage AI and cutting-edge technology to build rapidly and focus our energy on solving the most complex, high-impact challenges for our clients. ️ You Crave High Structure: We thrive in an autonomous, fast-moving environment, which means you need to be comfortable with some ambiguity. You Prefer Conventional Careers: Our consulting approach involves varied projects and direct client interaction — it's not for everyone. 1️⃣ You Like Staying in One Lane: Our projects require adapting to different tech stacks and modern tooling quickly. Benefits & Perks Work From Anywhere: Choose your workspace — all you need is strong wifi and a passion for building! ♂️ Work / Life Balance: We believe in our team’s ability to have it all; a great career, and time to unplug and live…you know...life. Employee Care: We provide full benefits (healthcare, dental, vision) for our employees (401k for our US employees) ️ Unlimited PTO: Everyone needs a break. Take at least 15 days off a year, and more if you need—just be cool about it and keep the team in mind. Regular Team Retreat: Join us for a week of team bonding at amazing destinations. Recent trips include the Dominican Republic, Cancun, and Hawaii — plus ones welcome.