Senior Associate, Digital Activation

Hearts & Science is a data-driven marketing agency focused on personalized digital marketing and effective brand strategies. The Senior Associate, Digital Activation will support the development and execution of digital media plans, ensuring proper implementation of the Digital Activation Process and effective communication with clients. Responsibilities Ensuring the implementation of the Digital Activation Process across programmatic buying Building campaigns and deploy best practices across the campaigns Participating in daily and weekly client communications Working side-by-side with broader Activation team to ensure tight coordination of campaign setup, adjustments and performance is efficient and effective Working with Strategy team to understand goals, address client needs, and communicate results and insights back to clients - Owning the campaign creation process Implementing Business Intelligence tools and new capabilities (e.g., new supply & data sources, new media measurement techniques, etc.) Skills 1-2 years of experience and expert knowledge of digital buying, hands-on experience using demand-side platforms a plus Experience working with large data sets and understanding of methodologies for evaluating data Ability to self-manage, juggle multiple priorities, and pay strong attention to details Excellent written and verbal communication skills Proven ability to work with and influence cross-functional teams Strong Microsoft Excel skills and ability to coach others on shortcuts Working knowledge of third-party verification tools including DoubleVerify Hands-on experience with data visualization tools including Tableau Hands-on experience with campaign workflow tools including Prisma Benefits Health insurance Vision insurance Dental insurance 401(k) Healthcare Flexible Spending Account Dependent Care Flexible Spending Account Vacation days Sick days Personal days Paid parental leave Paid medical leave STD/LTD insurance benefits Company Overview Hearts & Science, an Omnicom Media Group agency, transforms data signals into meaningful connections between brands and consumers that drive exponential growth. It was founded in 2016, and is headquartered in New York, NY, US, with a workforce of 1001-5000 employees. Its website is Company H1B Sponsorship Hearts & Science has a track record of offering H1B sponsorships, with 10 in 2025, 13 in 2024, 2 in 2023, 9 in 2022, 2 in 2021, 4 in 2020. Please note that this does not guarantee sponsorship for this specific role.