Senior Associate, Digital Activation

OMD is the Cannes Lions 2024 Media Network of the Year and the world's largest media network. They are seeking a Senior Associate – Digital Activation to support the planning, execution, optimization, and reporting of programmatic advertising campaigns across multiple platforms.ResponsibilitiesSet up, launch, and manage programmatic campaigns across DSPs (e.g., DV360, The Trade Desk, Amazon DSP, etc.). Implement campaign structures including line items, targeting, creatives, pacing, and budgets. Monitor campaign delivery and performance daily to ensure pacing and KPI targets are met. Troubleshoot campaign delivery issues and ensure proper tracking and taggingAnalyze campaign performance metrics including CTR, CPM, CPA, CPC, viewability, and conversions. Execute ongoing optimizations including: Audience refinement Bid adjustments Inventory and placement optimization Frequency and pacing adjustments Identify opportunities for performance improvement and scalingSupport weekly and monthly reporting deliverables for clients and internal teams. Translate campaign performance data into clear insights and actionable recommendations. Maintain reporting dashboards and assist with performance analysisWork cross-functionally with strategy, analytics, creative, and client services teams. Coordinate with platform vendors and data partners when needed. Assist managers in preparing campaign updates and performance summaries for clientsConduct QA checks on campaign setups, pixels, tracking, and creative assets. Ensure campaigns comply with brand safety, privacy regulations, and platform policiesSkills1–2 years of experience in digital media buying, programmatic advertising, or digital activationHands-on experience with at least one DSP such as: DV360, The Trade Desk, Amazon DSP, Yahoo DSPStrong understanding of programmatic ecosystem including DSPs, SSPs, exchanges, and data providersFamiliarity with ad serving, tagging, and tracking pixelsProficiency in Excel / Google Sheets for data analysis and reportingStrong attention to detail and organizational skillsExperience with data visualization tools (Tableau, Looker, Power BI, etc.)Knowledge of brand safety and verification tools (IAS, DoubleVerify, MOAT)Familiarity with audience segmentation and data platforms (DMP/CDP)Understanding of privacy frameworks (GDPR, CCPA)BenefitsHealth insuranceVision insuranceDental insurance401(k)Healthcare Flexible Spending AccountDependent Care Flexible Spending AccountVacation daysSick daysPersonal daysPaid parental leavePaid medical leaveSTD/LTD insurance benefitsCompany OverviewOMD is a media communications agency committed to delivering sharper insights, smarter ideas and stronger results. It was founded in 1996, and is headquartered in New York, New York, USA, with a workforce of 10001+ employees. Its website is http://www.omd.com.Company H1B SponsorshipOMD has a track record of offering H1B sponsorships, with 39 in 2025, 25 in 2024, 20 in 2023, 12 in 2022, 3 in 2021, 4 in 2020. Please note that this does not guarantee sponsorship for this specific role.



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