Senior Associate, Brand Partnerships (B2B - Pai...
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**Overview:**
Wayfair is seeking a Brand Partnerships Senior Associate (B2B) to support and scale high-impact paid partnerships and lead execution of our Tastemaker Program, Wayfair Professional's affiliate-based partnership initiative. **Responsibilities:*** Lead end-to-end execution of paid B2B brand partnerships and the Tastemaker affiliate program - from sourcing and negotiation through activation, reporting, and renewal
* Recruit, onboard, and scale high-performing partners within priority professional segments (interior designers, trade professionals, hospitality, commercial office, healthcare, education, property managers, and more)
* Drive measurable impact across new Wayfair Professional customer acquisition, repeat revenue, vertical growth, revenue efficiency, and margin performance
* Manage partner relationships and day-to-day communications to ensure campaigns launch on time, on brand, within budget, and aligned to contractual obligations
* Oversee campaign timelines, deliverables, asset approvals, usage rights, invoices, and performance tracking
* Collaborate cross-functionally with Media, Creative, PR, Commercial, and Analytics teams to integrate partnerships into broader marketing initiatives
* Monitor performance metrics, develop reporting dashboards and recaps, and surface insights and optimization recommendations to senior leadership
* Identify and scale new partnership opportunities aligned to business priorities and emerging B2B verticals**Qualifications:*** 3-5 years of experience in brand partnerships, affiliate marketing, sponsorships, or agency account management
* Direct experience working in the affiliate space (brand or agency side required)
* Strong understanding of paid partnership structures, performance tracking, and contract terms
* Highly organized with the ability to manage multiple workstreams simultaneously
* Data-driven mindset with comfort analyzing performance metrics and optimizing campaigns
* Experience working cross-functionally in a fast-paced, matrixed environment
* Clear, professional communication skills (written and verbal)
* Ability to problem-solve, stay flexible, and adapt as business needs evolve
* Experience supporting negotiation of paid partnerships or affiliate contracts
* The ability to travel ~15% of the time**Benefits:*** Full health benefits available (Medical, Dental, Vision, HSA/FSA) on day one for eligible employees
* No-cost access to 2nd.MD, a virtual expert medical consultation and navigation service
* Global Traveler Health Insurance through GeoBlue
* 24/7 access to mental, financial, physical and emotional wellbeing support, plus an enhanced offering of therapy and coaching
* Automatic enrollment into Basic Life and Accidental Death & Disability Insurance
* 401(k) matching with immediate vesting
* Paid Parental Leave, Surrogacy & Adoption Reimbursement and Caregiver Services
* Tuition Reimbursement
* Wayfair Employee Discount
* Gym/Fitness Discounts (Wellhub and varying regional memberships)
* Exclusive access to thousands of perks & discounts through BenefitHub
* Yearly match up to $500 for personal donations made by employees to registered 501(c)(3) nonprofits
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apply to this job
**Overview:**
Wayfair is seeking a Brand Partnerships Senior Associate (B2B) to support and scale high-impact paid partnerships and lead execution of our Tastemaker Program, Wayfair Professional's affiliate-based partnership initiative. **Responsibilities:*** Lead end-to-end execution of paid B2B brand partnerships and the Tastemaker affiliate program - from sourcing and negotiation through activation, reporting, and renewal
* Recruit, onboard, and scale high-performing partners within priority professional segments (interior designers, trade professionals, hospitality, commercial office, healthcare, education, property managers, and more)
* Drive measurable impact across new Wayfair Professional customer acquisition, repeat revenue, vertical growth, revenue efficiency, and margin performance
* Manage partner relationships and day-to-day communications to ensure campaigns launch on time, on brand, within budget, and aligned to contractual obligations
* Oversee campaign timelines, deliverables, asset approvals, usage rights, invoices, and performance tracking
* Collaborate cross-functionally with Media, Creative, PR, Commercial, and Analytics teams to integrate partnerships into broader marketing initiatives
* Monitor performance metrics, develop reporting dashboards and recaps, and surface insights and optimization recommendations to senior leadership
* Identify and scale new partnership opportunities aligned to business priorities and emerging B2B verticals**Qualifications:*** 3-5 years of experience in brand partnerships, affiliate marketing, sponsorships, or agency account management
* Direct experience working in the affiliate space (brand or agency side required)
* Strong understanding of paid partnership structures, performance tracking, and contract terms
* Highly organized with the ability to manage multiple workstreams simultaneously
* Data-driven mindset with comfort analyzing performance metrics and optimizing campaigns
* Experience working cross-functionally in a fast-paced, matrixed environment
* Clear, professional communication skills (written and verbal)
* Ability to problem-solve, stay flexible, and adapt as business needs evolve
* Experience supporting negotiation of paid partnerships or affiliate contracts
* The ability to travel ~15% of the time**Benefits:*** Full health benefits available (Medical, Dental, Vision, HSA/FSA) on day one for eligible employees
* No-cost access to 2nd.MD, a virtual expert medical consultation and navigation service
* Global Traveler Health Insurance through GeoBlue
* 24/7 access to mental, financial, physical and emotional wellbeing support, plus an enhanced offering of therapy and coaching
* Automatic enrollment into Basic Life and Accidental Death & Disability Insurance
* 401(k) matching with immediate vesting
* Paid Parental Leave, Surrogacy & Adoption Reimbursement and Caregiver Services
* Tuition Reimbursement
* Wayfair Employee Discount
* Gym/Fitness Discounts (Wellhub and varying regional memberships)
* Exclusive access to thousands of perks & discounts through BenefitHub
* Yearly match up to $500 for personal donations made by employees to registered 501(c)(3) nonprofits
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apply to this job