Senior Analytics & Personalization Consultant
The purpose of this role is data analysis/guided deliverable development in support of assessment/strategic deliverables. Job Description: Location: India Key Requirements Bachelor’s degree in Computer Science, Information Systems or Statistics 4-6 or more years of experience working with Web Analytics, Mobile Measurement Platforms, Tag Management Platforms, Visualization Platforms, Google BigQuery Hands-on experience managing large digital marketing data sets to deriving insights Hands on experience on CRO tools such as VWO, Dynamic Yield Limited Working experience with scripting languages like R, Python, etc Must have a clear understanding of Google Marketing Platform, and how to leverage the Google stack to the greatest advantage of clients Strong analytical, visual thinking and communication with the ability to identify business questions, pain points and opportunities, analyse quantitative and qualitative data and develop actionable recommendations Ability to clearly communicate processes, strategies and requirements to internal and external stakeholders Able to manage projects and delegate work seamlessly amongst the team members, to ensure that all deliverables are as per the standards within the given timelines Roles & Responsibilities Lead and own the analysis of highly complex data sources, identifying trends and patterns in data and make recommendations based on analysis results Ability to recommend the right tests on CRO platforms leveraging the insights from the analytics platforms Perform root cause analysis on complex data anomalies and working closely data stewards to define best practice Analyze data and generate insights in form of revenue/growth prediction, trends and anomalies, customer segmentation, pathing analysis and more Facilitate review sessions with management, business users and other team members Work closely with the project management teams to drive delivery and engagement Drive performance of analytics and tagging capabilities to impact overall business results Provide support and mentorship to the team members, ensuring they are progressively able to take on more complex tasks and upskill others Find opportunities to cross-sell other services, including data analysis, attribution analysis, ad-tech, CRM integration, marketing automation, etc What will make you stand out? Your ability to simplify data and tell a story Knowledge of Digital Marketing and/or Marketing Analytics Knowledge of Google Analytics 360 and CRO platforms and BigQuery Experience working with Google Marketing Platform & CRO paltforms Experience working with Visualization tools: Tableau, Looker, Data Studio etc Experience with the CRO tools such as VWO, Dynamic Yield etc. Functional competency required- SQL, R and Python (recommended) Google/Adobe Analytics, CRO/Personalization Platforms Tag Management, Mobile Measurement Platforms, Google BigQuery (recommended) Location: India- Karnataka - Bengaluru- Remote Brand: Happy Marketer Time Type: Full time Contract Type: Permanent