Senior Analyst, Media Analytics

Starcom is the world's first standalone media agency, a storied innovator that continues to lead the way for many of the world's best brands. The Applied Analytics Senior Analyst is an advanced junior-level position that uses research, data, and analytics techniques to answer client business questions and develop strategies for campaign measurement.ResponsibilitiesHelp drive day-to-day research and analytics efforts while delivering high impact, actionable insightsExecute consumer, media, brand, and market research that will drive the client’s businessSynthesize and provide clear visualization of insights surfaced by mining advertising and client dataReport on key metrics for campaign effectiveness and develop key findings for optimizationDevelop and analyze media and brand targets that inform media strategiesApply syndicated research and proprietary agency resources to client’s businessEvaluate new and potential data partners to identify the best resources and approachesProactively educate internal and external clients on research, tools, and approachesCraft POVs for internal and external knowledge sharingSkillsBachelor's degree preferred, preferably with a concentration in marketing, advertising, communications, business, sociology, or consumer insights1+ years in media/marketing research, consumer insight, business consulting, or advertising analyticsExperience with quantitative or qualitative research and working with large data sets to create insightsFamiliarity with syndicated and customer data environmentsKnowledge of statistical software packages and coding languages (e.g. SAS, SPSS, R, Python) a plusProficiency in Tableau, GoodData, Datorama, SQL a plusStrong communication skills both written and verbalCompetency in Microsoft Office Suite with intermediate to advanced understanding of ExcelBenefitsPaid Family Care for parents and caregivers for 12 weeks or moreMonetary assistance and support for Adoption, Surrogacy and FertilityMonetary assistance and support for pet adoptionEmployee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balanceTuition AssistancePaid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and moreMatching Gifts programsFlexible working arrangements'Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)Business Resource Groups that support multiple affinities and alliancesCompany OverviewWith a history that dates back over 80 years, Starcom is a global communications planning and media leader. It was founded in 1936, and is headquartered in Chicago, Illinois, USA, with a workforce of 5001-10000 employees. Its website is http://www.starcomww.com.Company H1B SponsorshipStarcom has a track record of offering H1B sponsorships, with 10 in 2025, 8 in 2024, 11 in 2023, 20 in 2022, 8 in 2021, 16 in 2020. Please note that this does not guarantee sponsorship for this specific role.



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