Senior Analyst- Category Experience
Position Purpose:
Senior Analyst, Category Experience- Content
The Content Sr. Analyst is responsible for maintaining and updating mid-funnel category content (hundreds of browse pages) through data-driven content decisions that are designed to deliver navigation, education, and inspiration to instill customer trust and accelerate the path to purchase. This position works closely with cross-functional partners and Merchants to support Merchandising initiatives, promotional events and Pro priorities. Ultimately these improvements will result in improved customer satisfaction, increased Click-Thru Rates and decreased Bounce Rates. This role is an opportunity to be at the leading edge of truly channel-interconnected retail leadership, while further building functional skills in merchandising.
Key Responsibilities:
40% Analyze customer information (external data, internal research, site behaviors, post-transaction data) to identify the most significant opportunities to improve the customer experience across categories.
30% Identify opportunities to improve taxonomy, purchase path (search and navigation), data content, SEO and post-transaction results through tactical execution.
15% Execute system changes for promotional activity.
15% Develop and execute taxonomy changes in the system necessary to support new onboarding and business changes.
Direct Manager/Direct Reports:
Position Reports to Mgr, Category Experience.
No direct reports.
Travel Requirements:
Typically requires overnight travel less than 10% of the time.
Physical Requirements:
Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions there may be a need to move or lift light articles.
Working Conditions:
Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.
No travel required
Minimum Qualifications:
Must be eighteen years of age or older.
Must be legally permitted to work in the United States.
Proven results in any (but, including most) of the following areas: CI, CRM, customer experience, product content optimization, product management, financial analysis, business analysis, data analytics
Preferred Qualifications (Content):
Strong relationship building skills with cross-functional partners to effectively balance stakeholder priorities.
Track record of taking ownership and driving results in the retail ecomm environment.
Ability to use data to understand customer behavior and draw actionable insights from those results.
Strong project planning skills to diligently self-manage deliverable timelines
Strong numeric and advanced analytics aptitude
Basic technical aptitude with web-based tools and advanced proficiency of the Microsoft Office Suite
High comfort level with working in an ambiguous, fast paced environment
Ability to solve complex problems
Strong interpersonal, motivational, and communication skills (speaking, writing, presenting)
Strong attention to detail
Minimum Education:
The knowledge, skills and abilities typically acquired through the completion of a bachelor's degree program or equivalent degree in a field of study related to the job.
Preferred Education:
No additional education
Minimum Years of Work Experience:
2
Preferred Years of Work Experience:
No additional years of experience
Minimum Leadership Experience:
None
Preferred Leadership Experience:
None
Certifications:
None
Competencies:
Action Oriented
Collaborates
Drives Engagement
Communicates Effectively
Customer Focus
Drives Results
Manages Conflict
Apply Now
Senior Analyst, Category Experience- Content
The Content Sr. Analyst is responsible for maintaining and updating mid-funnel category content (hundreds of browse pages) through data-driven content decisions that are designed to deliver navigation, education, and inspiration to instill customer trust and accelerate the path to purchase. This position works closely with cross-functional partners and Merchants to support Merchandising initiatives, promotional events and Pro priorities. Ultimately these improvements will result in improved customer satisfaction, increased Click-Thru Rates and decreased Bounce Rates. This role is an opportunity to be at the leading edge of truly channel-interconnected retail leadership, while further building functional skills in merchandising.
Key Responsibilities:
40% Analyze customer information (external data, internal research, site behaviors, post-transaction data) to identify the most significant opportunities to improve the customer experience across categories.
30% Identify opportunities to improve taxonomy, purchase path (search and navigation), data content, SEO and post-transaction results through tactical execution.
15% Execute system changes for promotional activity.
15% Develop and execute taxonomy changes in the system necessary to support new onboarding and business changes.
Direct Manager/Direct Reports:
Position Reports to Mgr, Category Experience.
No direct reports.
Travel Requirements:
Typically requires overnight travel less than 10% of the time.
Physical Requirements:
Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions there may be a need to move or lift light articles.
Working Conditions:
Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.
No travel required
Minimum Qualifications:
Must be eighteen years of age or older.
Must be legally permitted to work in the United States.
Proven results in any (but, including most) of the following areas: CI, CRM, customer experience, product content optimization, product management, financial analysis, business analysis, data analytics
Preferred Qualifications (Content):
Strong relationship building skills with cross-functional partners to effectively balance stakeholder priorities.
Track record of taking ownership and driving results in the retail ecomm environment.
Ability to use data to understand customer behavior and draw actionable insights from those results.
Strong project planning skills to diligently self-manage deliverable timelines
Strong numeric and advanced analytics aptitude
Basic technical aptitude with web-based tools and advanced proficiency of the Microsoft Office Suite
High comfort level with working in an ambiguous, fast paced environment
Ability to solve complex problems
Strong interpersonal, motivational, and communication skills (speaking, writing, presenting)
Strong attention to detail
Minimum Education:
The knowledge, skills and abilities typically acquired through the completion of a bachelor's degree program or equivalent degree in a field of study related to the job.
Preferred Education:
No additional education
Minimum Years of Work Experience:
2
Preferred Years of Work Experience:
No additional years of experience
Minimum Leadership Experience:
None
Preferred Leadership Experience:
None
Certifications:
None
Competencies:
Action Oriented
Collaborates
Drives Engagement
Communicates Effectively
Customer Focus
Drives Results
Manages Conflict
Apply Now